adtech tokyo final 2015

20
#adtechtokyo Engagement First inc.

Upload: memberscorp

Post on 11-Aug-2015

61 views

Category:

Documents


1 download

TRANSCRIPT

#adtechtokyo�

Engagement First inc.

#adtechtokyo�

Photo credit: Got Credit

We Are Shared Value Agency!

To build and maintain Customer engagement, we develop Shared Value between Client and Customers by Engagement Marketing.

#adtechtokyo�

Engagement Marketing?

#adtechtokyo�

Definition of Engagement Marketing !Engagement Marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. !

wikipedia

@Tela Chhe

#adtechtokyo�

WHY Engagement, Why ?

#adtechtokyo�

#adtechtokyo�

#adtechtokyo�

Hakuhodo DY Media partners

#adtechtokyo�

website 10blog

10game

22

Video 50

Search 50

SNS 78

128 minutes on Internet a day

Hakuhodo DY Media partners

#adtechtokyo�

@Matthijs

#adtechtokyo�

Recommendations from friends I know

Branded websites

Customers opinions posted online

Editorial contents like newspaper article

Ads on TV

Brand sponsorship

Ads in newspapers

Ads in magazines

Billboard and outdoor advertising

Ads on radio

e-mail I signed up for

Ads served in search engine results

Online banner ads

0% 22.5% 45% 67.5% 90%

42%

48%

56%

57%

57%

60%

61%

61%

62%

67%

68%

69%

84%

Trust in advertising

Global Trust in Advertising 2013, Nielsen

#adtechtokyo�

Mass Marketing Engagement Marketing

Objective Reach Engagement

Communicate Message Get sympathy and promote participation into marketing program

Media TV Ad. etc. Fan, Customers

Customer Position Message receiver Co-creation (Participants)

Content Function, Price, Differentiation Story

Main Investment paid media owned media

Major KPI GRP GSE(Gross Social Engagements), NPS

#adtechtokyo�

��'�&���'�#"�

"�#%&�!�"'��"'�"'�#"�

��$��'��"'�"'�#"�

��%'���$�'�#"��"'�"'�#"�

�%(&'� ���������� ��

��(&'#!�%��"�%��&��

�%#�(�'��� (���!$%#)�!�"'�

�#&�'�)���"�#%!�'�#"��#�%��"�&�'�%#(���������� �

�&���(&'#!�%&+��������$�"�#"�'#� �%��'�"��

�"�%��&���%�"���#*� '*��*�"�#%&�!�"'�

�'%�"�'��"��#*� '*���%#(���$�%'���$�'�#"��

�("�'�#"� ��!#'�#"� �

Customer Engagement Model

#adtechtokyo�

WHY social media, Why ?

#adtechtokyo�

2,667 Likes & Share

1,556,000 Impressions

26,730 Visits

X583 X10

The Power of Engagement:Owned Media

#adtechtokyo�

11,000 Likes & Share

305,000 Impressions

5,765 Visits

X27 X0.52

The Power of Engagement:FB Page

#adtechtokyo�

What do I want to tell you ?

#adtechtokyo�

Social Media is just only tool but the most powerful weapon

to maximize your values, if you have it !

!

Engage your customers first !

#adtechtokyo�

One more thing..

#adtechtokyo�