adu: media planning 2014 - kristin hogan
TRANSCRIPT
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Kristin Hogan
• Strategy Supervisor @ OMD
• 5+ years in advertising
• Experience across all media types, with accounts spanning
– Entertainment
– Travel
– Video Games
– Electronic CPG
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Media Before You Were Born
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Media As We Know It Today
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Fragmentation of Channels & Content = More Choice Than Ever
I want to watch Game of Thrones…
Live Recorded On Demand
Stream Own Steal
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Challenge Consumers Have Pick of the Litter Access
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Opportunity Reach consumers across multiple touch points
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That’s a lot of touch points.
What’s a Strategist to Do?
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What’s a Strategist to Do?
#1 ADAPT TO STAY RELEVANT
• Pay attention to evolution of technology and changing consumer behavior
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What’s a Strategist to Do?
#2 BE INNOVATIVE
• With Traditional Channels, break through in Non Traditional Ways
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What’s a Strategist to Do?
#3 PURSUE THE HOLY GRAIL
• Right Time, Right Media, Right Message
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Looking Ahead…
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Right Now Trend #1 - Instant Gratification
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Right Here Trend #2 - Always On & Mobile
• x
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Right for Me Trend #3 - Experience Focused
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Right for Me Trend #4 – New Visual Vernacular
• x
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THANKS!