adult hits format - rab.com | radio advertising bureau hits format... · 2018-12-22 · rab / gfk...
TRANSCRIPT
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
1 Radio formats: Adult Contemporary 100 636
2 Radio: listened to any Hispanic format/last 7 days 100 409
3 Radio formats: Hispanic 100 409
4 Radio formats: Mexican/Tejano/Ranchera (subset of Hispanic format) 100 347
5 Radio formats: Rock 100 297
6 Galavision (watched/past 7 days) 100 289
7 Radio formats: Classic Rock 100 257
8 Radio formats: Classic Hits 100 253
9 Radio formats: Alternative 100 233
10 SPANISH LANGUAGE Websites/apps visited or used in last 30 days: Univision 100 227
11 Internet: visited a Spanish lang website/last 30 days 100 201
12 SPANISH LANGUAGE Visited or used in last 30 days: Any spanish language website/app 100 201
13 Television: watched a Spanish lang network 100 199
14 Types of music listened to/purchased in last 6 mos: Spanish/Latin 100 197
15 Digital photo activities/last 12 mos: ordered other customized photo pdt 100 187
16 Magazines: read any Spanish lang mag/last 6 mos 100 175
17 Types of music listened to/purchased in last 6 mos: 80's Pop 100 173
18 Types of music listened to/purchased in last 6 mos: Hard Rock 100 168
19 Types of music listened to/purchased in last 6 mos: Dance Music (Other) 100 166
20 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: eHow 100 164
21 Types of music listened to/purchased in last 6 mos: Soft Rock 100 159
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
22 Types of music listened to/purchased in last 6 mos: Classic Rock 100 158
23 Foreign travel by personal vehicle 100 157
24 Velocity (watched/past 7 days) 100 157
25 Football-NFL weekend games, listen to on the radio 100 156
26 Comedy Central (watched/past 7 days) 100 156
27 Backpacking/Hiking on domestic vacation 100 156
28 Other outdoor sport/recreation on domestic vacation 100 156
29 Own Bow 100 155
30 Nectars 100 154
31 Own Elliptical 100 153
32 Bght Girl action figures/last 12 mos 100 153
33 Types of music listened to/purchased in last 6 mos: Oldies 100 153
34 IFC TV (watched/past 7 days) 100 152
35 reads Parenthood magazines 100 151
36 Internet Service Providers (to HH): Spectrum (measured as Charter and Time Warner Cable in Waves 73-76) 100 151
37 Transportation method used on an avg wkday: carpool 100 149
38 Bght Plush dolls/animals/last 12 mos 100 148
39 Fishing-saltwater, participate 100 148
40 Football-NFL Mon or Thurs night games, listen to on the radio 100 147
41 Owns Full Sport/Utility Vehicle 100 147
42 Premium Channels/Watched/past 7 days: Cinemax 100 146
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
43 Harbor Freight Tools, shopped/last 12 mos 100 146
44 Union member 100 145
45 Visit Nat'l Park on domestic vacation 100 145
46 Primary Motorcycle Rider: Yourself 100 145
47 Vitamins/Nutritional Supplements For Children 100 144
48 Domestic travel for business 100 143
49 JOBS/CAREERS Websites/apps visited or used in last 30 days: Monster 100 143
50 Ross Stores, shopped/last 3 mos 100 143
51 Digital photo activities/last 12 mos: ordered photo cards/stationery 100 141
52 The Disney Store, shopped/last 3 mos 100 141
53 Types of music listened to/purchased in last 6 mos: Indie 100 141
54 Gasoline Additives/Bght in Last 12 Mos 100 140
55 Motorcycling, participate 100 140
56 AMC (watched/past 7 days) 100 139
57 Attend rock music performances 100 139
58 Cartoon Network (watched/past 7 days) 100 139
59 Soccer-World Cup, watch on tv 100 139
60 SHOPPING Websites/apps visited or used in last 30 days: Coupons 100 138
61 HH owns handheld video game system 100 138
62 Own Sportswatch/chronograph 100 138
63 Radio formats: Variety/Other 100 138
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
64 Soccer-MLS, watch on tv 100 138
65 Types of music listened to/purchased in last 6 mos: Alternative 100 138
66 Bght Board games/last 12 mos 100 137
67 Spent $200-499 for toys/games last 12 mos 100 137
68 Spent $3,000-4,999 on domestic vacations past 12 mos 100 137
69 SCI (watched/past 7 days) 100 137
70 Mortgage insurance 100 137
71 Canned/Wet Cat Food 100 136
72 Own Downhill skis 100 136
73 heavy radio listener [34] 100 136
74 Own Soccer ball 100 136
75 Types of music listened to/purchased in last 6 mos: Dance Music (Electronic) 100 136
76 Sears, shopped/last 3 mos 100 136
77 Vegetarian Frozen Burgers 100 135
78 Canned/Wet Dog Food 100 135
79 Radio formats: Hot AC (subset of Adult Contemporary format) 100 135
80 Own Stationary bicycle 100 135
81 FX (watched/past 7 days) 100 135
82 ENTERTAINMENT Websites/apps visited or used in last 30 days: IMDb 100 134
83 Looked for employment online/past 30 days 100 134
84 rented/purchased video: Horror 100 134
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
85 Bght Fashion dolls/last 12 mos 100 133
86 Radio formats: CHR 100 133
87 Hard Cider (drank/last 6 mos) 100 133
88 Bght Construction toys/last 12 mos 100 133
89 Rented Truck/Trailer last 12mos 100 133
90 Birdwatching 100 132
91 Golf, participate 100 132
92 Own Mountain bicycle 100 132
93 Types of music listened to/purchased in last 6 mos: Soundtracks 100 132
94 Syfy (watched/past 7 days) 100 132
95 Video/electronic games (console) 100 132
96 Bght Other toys/last 12 mos 100 132
97 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: HuffingtonPost.com/HuffPost 100 132
98 Rice Cakes 100 131
99 Bght Educational toys/last 12 mos 100 131
100 Own Softball/baseball bats 100 131
101 Shock Absorbers/Struts/Bght in Last 12 Mos 100 131
102 Soccer, participate 100 131
103 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: Yahoo! News 100 131
104 amount spent on internet & catalog shopping/past 12 mos: $50-99 100 130
105 Visited a theme park in last 12 months 100 130
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
106 Bght sports recreation equip./last 12 mos 100 130
107 Rum 100 130
108 Target shooting, participate 100 130
109 bght Science Fiction 100 130
110 Radio formats: Sports 100 129
111 Prepared Infant Formula 100 129
112 Own Baseball gloves 100 129
113 rented/purchased video: News/Information/Documentary 100 129
114 Spark Plugs/Bght in Last 12 Mos 100 129
115 Vision care insurance 100 129
116 Instant or Freeze-Dried Coffee 100 129
117 Types of music listened to/purchased in last 6 mos: Reggae 100 128
118 Digital photo activities/last 12 mos: edited photos online or w/app 100 128
119 Types of music listened to/purchased in last 6 mos: Pop/Top 40 100 128
120 Sunburn Remedies 100 128
121 Baby Foods 100 128
122 Children's Cold Tablets & Liquids 100 128
123 SPORTS Websites/apps visited or used in last 30 days: Yahoo! Sports 100 127
124 Total time spent last Saturday using the Internet (does not include email or IM): less than 1/2 hour 100 127
125 Photo album/scrapbooking 100 127
126 HH owns electric steam cooker 100 127
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
127 Typically book trip less than 3 mos, but more than 1 week before traveling 100 127
128 Zumba, participate 100 127
129 Las Vegas gambling 100 127
130 Wrestling-WWE, watch on tv 100 127
131 Bght Mechanical toys/last 12 mos 100 127
132 Contact Lens Cleaning/Wetting Solutions 100 127
133 Energy Drinks 100 127
134 wears contact lenses 100 127
135 Transportation method used on an avg wkday: bicycle 100 126
136 Had car transmission serviced/last 12 mos 100 126
137 Nickelodeon (watched/past 7 days) 100 126
138 Types of music listened to/purchased in last 6 mos: Folk 100 126
139 Discovery Channel (watched/past 7 days) 100 126
140 Baseball MLB regular season, listen to on the radio 100 126
141 Hair Coloring Products (For Use At Home) 100 126
142 Baby Nursers/Bottles 100 126
143 HH owns gas grill 100 125
144 Tax preparation: used TurboTax 100 125
145 Activities done using Tablet/E-reader/last 30 days: Watched other video 100 125
146 Bght car/other vehicle battery/last 12 mos 100 125
147 Spent $100-199 for toys/games last 12 mos 100 125
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
148 Accidental death/dismembrmt ins 100 125
149 Spent $300-499 for health & beauty aids (for women)/last 12 mos 100 125
150 Own Golf clubs 100 125
151 Own Roller blades/In-Line skates 100 125
152 Own Downhill ski boots 100 125
153 rented/purchased video: Science Fiction 100 125
154 Voting frequency: Statewide Elections/never 100 125
155 Digital photo activities/last 12 mos: ordered photobook/calendar 100 125
156 reads Women Fashion magazines 100 125
157 Attend auto shows 100 125
158 Children's Cough Syrup 100 125
159 Pain Relievers & Fever Reducers For Children 100 125
160 Watched other online video/past 30 days 100 125
161 Toaster Products 100 125
162 Own Basketball 100 125
163 FXX (watched/past 7 days) 100 125
164 Football, participate 100 125
165 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Google Maps 100 125
166 Cat Treats 100 124
167 Sports Drinks/Thirst Quenchers 100 124
168 Disney XD (watched/past 7 days) 100 124
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
169 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Wikipedia 100 124
170 Baby Ointments & Creams 100 124
171 Nick Jr. (watched/past 7 days) 100 124
172 Motor Oil Additives/Bght in Last 12 Mos 100 124
173 Own Rifle 100 124
174 Own Hand gun 100 124
175 Own Golf balls 100 124
176 Activities done using social networking, photo or video-sharing site: Used IM/last 30 days 100 123
177 Spike TV (watched/past 7 days) 100 123
178 Decision maker for large kitchen/cooking appliances 100 123
179 amount spent on internet & catalog shopping/past 12 mos: $200-499 100 123
180 Bght Bicycles/last 12 mos 100 123
181 Tax preparation: used CPA or other tax professional 100 123
182 Bicycling-Road, participate 100 123
183 Spent $100-299 for health & beauty aids (for men)/last 12 mos 100 123
184 Bght Boy action figures/last 12 mos 100 123
185 Bowling, participate 100 123
186 Devices used to use the Internet/last 30 days: Video game console 100 123
187 Have Auto loan 100 123
188 Digital photo activities/last 12 mos: edited photos another way 100 123
189 Canoeing/Kayaking, participate 100 122
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
190 Disability/Loss of income through medical cause insurance 100 122
191 Bght groceries over the Internet/online in last 30 days 100 122
192 Bght toy cars/last 12 mos 100 122
193 Bght Any children's toys & games/last 12 mos 100 122
194 Windshield Wipers/Bght in Last 12 Mos 100 122
195 Own Shotgun 100 122
196 Types of music listened to/purchased in last 6 mos: Country 100 122
197 Barbecuing 100 122
198 HH owns 1+ cats 100 122
199 Frozen Yogurt 100 122
200 WEATHER Websites/apps visited or used in last 30 days: AccuWeather 100 122
201 Attend dance performances 100 122
202 Pre-Moistened Baby Wipes 100 122
203 Types of music listened to/purchased in last 6 mos: New Age 100 122
204 bght any sports clothing/past 12 mos 100 122
205 Egg Alternatives 100 122
206 Radio formats: Religion/Christian 100 121
207 HH owns Google Chromecast 100 121
208 used any "green" products for home remodeling/home improvements/past 12 mos 100 121
209 Uploaded or added video to website/past 30 days 100 121
210 Go to bars/night clubs 100 121
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
211 reads Automotive magazines 100 121
212 Obtained information for new/used car purchase online/past 30 days 100 121
213 Watched any programs or events on Video-On-Demand/past 12 mos 100 121
214 Woodworking 100 121
215 Owns Compact Pick-up 100 121
216 Activites done w/cell phone/last 30 days: visited a website for entertainment info 100 121
217 truTV (watched/past 7 days) 100 121
218 rented/purchased video: Family/Children Oriented 100 121
219 Activities done using social networking, photo or video-sharing site: Posted your current location/last 30 days 100 121
220 Internet Service Providers (to HH): Verizon or Fios by Verizon (measured as Verizon Online in Waves 73-75) 100 121
221 Packaged Dry Cat Food 100 120
222 Bght Large/baby dolls/last 12 mos 100 120
223 HH spends $100-119 avg wk at food str 100 120
224 home improvements/last 12 mos: self or other HH member did the work 100 120
225 Rental vehicle (domestic travel) 100 120
226 Decision maker for any Tools 100 120
227 went camping/past 12 mos 100 120
228 Activities done using social networking, photo or video-sharing site: Clicked on an advertisement/last 30 days 100 120
229 Nasal Sprays 100 120
230 HH owns air purifier 100 120
231 Owns Compact Sport/Utility Vehicle 100 120
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
232 Use at work: laptop/notebook 100 120
233 Pizza Mixes And Sauces 100 120
234 HH owns vacuum sealer 100 120
235 Advised about fees/travel arrangements/last 12 mos by other Internet site 100 120
236 Gen'l sightseeing on domestic vacation 100 120
237 Baseball, participate 100 120
238 HH owns Amazon Fire for TV 100 119
239 Own Factory-loaded ammunition 100 119
240 Hiking, participate 100 119
241 Downloaded a video game/past 30 days 100 119
242 Disney Channel (watched/past 7 days) 100 119
243 Type of medical ins policy: Non-gov't 100 119
244 Flavored Instant Coffee 100 119
245 Obtained sports news/information online/past 30 days 100 119
246 Disposable Diapers/Underpants 100 119
247 Owns Coupe/Sports Coupe/2 Door 100 119
248 Personally own MP3 player 100 119
249 HH owns attached to tv/computer video game system 100 119
250 Disney Junior (watched/past 7 days) 100 119
251 NFL Network (watched/past 7 days) 100 119
252 WEATHER Websites/apps visited or used in last 30 days: Weather Underground (wunderground.com) 100 119
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
253 Voting frequency: Local Elections/never 100 119
254 Bank by online/internet 100 119
255 Lottery/bght in last 12 mos 100 119
256 FXM (FX Movie Channel) (watched/past 7 days) 100 119
257 Premium Channels/Watched/past 7 days: Showtime 100 119
258 Tax preparation: used Internet/online program/service/past 12 mos 100 119
259 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Yelp 100 119
260 Pre-Menstrual Or Period Pain Remedies (Women) 100 119
261 Have Personal loan for education only 100 118
262 Voting frequency: National Elections/never 100 118
263 TECHNOLOGY Websites/apps visited or used in last 30 days: CNET 100 118
264 HH spends $120-149 avg wk at food str 100 118
265 Looked up movie listings or showtimes online/past 30 days 100 118
266 Regularly listen to traffic reports on the radio 100 118
267 Tooth Whiteners (not toothpaste) 100 118
268 Hobbies: collecting coins 100 118
269 Tires/Bght in Last 12 Mos 100 118
270 Dental insurance 100 118
271 Total time spent last Sunday using the Internet (does not include email or IM): 1-2 hours 100 118
272 Gelatin And Gelatin Desserts 100 118
273 Own Football 100 118
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
274 Adult Swim (watched/past 7 days) 100 118
275 bght children's clothing/past 6 mos 100 118
276 HH owns any Apple/Mac brand 100 118
277 Boxing, watch on tv 100 118
278 Swimming, participate 100 118
279 Bght Builder sets/last 12 mos 100 118
280 Tractor Supply Company, shopped/last 12 mos 100 118
281 Activites done w/cell phone/last 30 days: signed up for text message "alert" service 100 117
282 HH owns any camping equip 100 117
283 bght children's shoes/past 6 mos 100 117
284 Forever 21, shopped/last 3 mos 100 117
285Activities done using social networking, photo or video-sharing site: Rated or reviewed a product or service/last
30 days100 117
286 Owns Digital camcorder 100 117
287 Own Fishing lures/hooks 100 117
288 ENTERTAINMENT Websites/apps visited or used in last 30 days: NBC 100 117
289 Own/bght Massaging shower head 100 117
290 Mexican Foods 100 117
291 Bght bedframe/headboard 100 117
292 Boating (power), participate 100 117
293 TBS (watched/past 7 days) 100 117
294 Baby Oil 100 117
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
295 HH subscribes to Fiber Optic TV 100 117
296 Activites done w/cell phone/last 30 days: visited any other website 100 117
297 Flowers by phone/wire, spent any $ past 6 mos 100 117
298 Total time spent yesterday using the Internet (does not include email or IM): less than 1/2 hour 100 117
299 Looked at TV listings online/past 30 days 100 117
300 Go to beach on domestic vacation 100 117
301 Have Home mortgage (1st) 100 117
302 Used domestic vehicle bght/leased past 12 mos 100 117
303 Activites done w/cell phone/last 30 days: listened to music 100 117
304 HH owns 1+ dogs 100 117
305 Digital photo activities/last 12 mos: edited photos using software 100 117
306 Obtained the latest news/current events online/past 30 days 100 116
307 Owns Sub-Compact Size Car 100 116
308 Premium Channels/Watched/past 7 days: HBO 100 116
309 Political outlook: somewhat liberal 100 116
310 HH owns any tools 100 116
311 Zoo attendance 100 116
312 PC/computer games (play offline w/software) 100 116
313 HH owns electric popcorn maker 100 116
314 Imported Beer/Ale (drank/last 6 mos) 100 116
315 Blank Recordable CD's/DVD's/Blu-Ray Discs 100 116
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
316 HH owns gas stove/range 100 116
317 Cat Litter 100 116
318 spent 150+ on bedding/bath goods 100 116
319 clothing expenditures/past 12 mos: $300-499 100 116
320 Baby Shampoo 100 116
321 Packaged Dry Dog Food 100 116
322 Low Calorie Domestic Beer (drank/last 6 mos) 100 116
323 MLB Network (watched/past 7 days) 100 116
324 Soy Milk & Other Plant/Nut Milks 100 116
325 Baby Powder 100 116
326 HH owns any Motorcycle 100 116
327 Types of music listened to/purchased in last 6 mos: Easy Listening 100 116
328 Car Rental - Business Use 100 116
329 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: USAToday.com 100 116
330 Own Fishing rod/reel 100 116
331 Shopping on domestic vacation 100 116
332 Breakfast/Cereal/Granola Bars 100 116
333 Types of music listened to/purchased in last 6 mos: Blues 100 116
334 Athlete's Foot/Medicated Foot Care Products 100 115
335 Bath & Body Works, shopped/last 3 mos 100 115
336 Attended a public meeting on town or school affairs 100 115
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
337 rented/purchased video: Action/Adventure 100 115
338 Instant Messenger (IM) used/last 30 days: Yahoo! Messenger 100 115
339 Hobbies: Raising pets 100 115
340 ordered anything from BestBuy.com/last 12 mos 100 115
341 Own Outdoor/pocket knife 100 115
342 Attend any sports event 100 115
343 clothing expenditures/past 12 mos: $100-299 100 115
344 Go to beach 100 115
345 Radio formats: Rhythmic 100 115
346 bght any men's low-ticket clothing/past yr 100 115
347 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Hotels.com 100 115
348 bght any men's clothing/past yr 100 115
349 Have Roth IRA 100 115
350 Methods used to pay bills: pay by Internet/online 100 115
351 Whole Coffee Beans 100 115
352 Shaving Creams Or Gels 100 115
353 Used vehicle bght/leased in past 12 mos 100 115
354 Total Beer/Ale (drank/last 6 mos) 100 115
355 Dog Biscuits Or Treats 100 115
356 Oil Filters/Bght in Last 12 Mos 100 115
357 Kind of medical ins policy: HMO 100 115
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
358 Bght Water toys/last 12 mos 100 115
359 Massage/last 6 mos 100 115
360 Firelogs 100 115
361 HH owns electric juicer 100 115
362 ordered anything from other dept/specialty store catalog or website/last 12 mos 100 115
363 Visit relatives/friends on domestic vacation 100 114
364 DirecTV 100 114
365 Photography 100 114
366 Purchased any gift/prepaid cards/last 6 mos 100 114
367 clothing expenditures/past 12 mos: $500-999 100 114
368 Tequila 100 114
369 Total time spent last Sunday using the Internet (does not include email or IM): 5-10 hours 100 114
370 Looked at/used Internet /last 30 days: At work 100 114
371 ordered anything from eBay.com/last 12 mos 100 114
372 heavy outdoor/quintile I 100 114
373 Ready To Drink Iced Coffee/Coffee Drinks 100 114
374 Meat Snacks 100 114
375 Activites done w/cell phone/last 30 days: searched for info about a product 100 114
376 Owns Digital point & shoot camera 100 114
377 Bght any tools/last 12 mos 100 114
378 Taxes: Filed before IRS deadline 100 114
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
379 HH owns computer printer only 100 114
380 Has a garden 100 114
381 Types of music listened to/purchased in last 6 mos: Contemporary Christian 100 114
382 Activities done using social networking, photo or video-sharing site: Played a game/last 30 days 100 114
383 HH owns a pet 100 114
384 Frozen Breaded Chicken 100 114
385 Own Bowling balls 100 114
386 Am't spent for software for home/past 12 mos: $1-99 100 114
387 Hunting w/rifle, participate 100 114
388 Owns Sport/Utility Vehicle 100 114
389 Razor Blades 100 114
390 HH owns washing machine - high efficiency 100 114
391 High school sports, attend 100 114
392 Use at work:any PC/Non-Apple brand 100 114
393 Aerobics, participate 100 113
394 Activites done w/cell phone/last 30 days: visited a website for news 100 113
395 Activites done w/cell phone/last 30 days: visited a website for weather 100 113
396 reads Men's magazines 100 113
397 Any premium channel viewing/past 30 days 100 113
398 Play musical instrument 100 113
399 Picnic 100 113
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
400 Painting,drawing 100 113
401 Diet Cola Drinks 100 113
402 Salsa or Picante Sauce 100 113
403 Tampons (Women) 100 113
404 Owns Full Pick-up 100 113
405 WEATHER Websites/apps visited or used in last 30 days: WeatherBug 100 113
406 OfficeMax, shopped/last 12 mos 100 113
407 Obtained information about entertainment or celebrities 100 113
408 Used property/garden maintenance/last 12 mos 100 113
409 Air Filters/Bght in Last 12 Mos 100 113
410 Website or search engines used/last 30 days: Bing.com 100 113
411 Bght product after using sample/last 6 mos 100 113
412 HH uses plastic pdts for recycling/refuse bins 100 113
413 Used imported vehicle bght/leased past 12 mos 100 113
414 Spent $100+ last mo. at conv store 100 113
415 Visited a TV network or TV show's website/past 30 days 100 113
416 Outdoor Insecticides 100 113
417 Activities done using social networking, photo or video-sharing site: Sent a message or e-mail/last 30 days 100 113
418 Listen to any sports event on radio 100 113
419 HH owns Roku 100 113
420 HH owns coffee maker - single cup/pod brewing 100 112
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
421 Baseball-MLB reg season, attend 100 112
422 Level of photographer: Amateur 100 112
423 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Reddit 100 112
424 wears eyeglasses (nonprescription) 100 112
425 Sent an electronic greeting card/past 30 days 100 112
426 Flea, Tick & Parasite Pdts For Dogs & Cats/last 12 mos 100 112
427 Activites done w/cell phone/last 30 days: watched a video clip 100 112
428 Own Tennis balls 100 112
429 Own Tennis racquet 100 112
430 Cough Syrup/suppressant (Nonprescription) 100 112
431 Own Other exercise equip. 100 112
432 HH uses plastic pdts for sinkware 100 112
433 Bank by ATM/cash machine 100 112
434 HH owns electric indoor grill 100 112
435 HH owns garbage disposer 100 112
436 Electric Shavers 100 112
437 Fishing-freshwater, participate 100 112
438 Best Buy, shopped/last 12 mos 100 112
439 Activities done using Tablet/E-reader/last 30 days: Obtained financial information 100 112
440 Baby Lotion 100 112
441 Weight lifting, participate 100 112
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
442 HH owns smoke/fire detector 100 112
443 Political outlook: somewhat conservative 100 112
444 IKEA, shopped/last 12 mos 100 112
445 Owns Standard Size Car 100 112
446 HH owns home fire extinguisher 100 112
447 HH owns garage door opener 100 112
448 E-mail used/last 30 days: Yahoo! Mail 100 112
449 rented/purchased video: Romance 100 112
450 Board games 100 112
451 Canned or Jarred Spaghetti & Macaroni 100 112
452 HH owns burglar alarm/home security system 100 112
453 ordered anything from Walmart.com/last 12 mos 100 112
454 Dining out 100 112
455 Activites done w/cell phone/last 30 days: visited a social networking website 100 112
456 Tire Care/Bght in Last 12 Mos 100 112
457 PC/computer games (play online) 100 112
458 Activites done w/cell phone/last 30 days: visited a website for maps/directions 100 112
459 ordered anything from Etsy.com/last 12 mos 100 112
460 Non-Dairy Cream Substitutes 100 112
461Activities done using social networking, photo or video-sharing site: "Followed" or became a "fan of" something
or someone/last 30 days100 112
462 Lunch Combinations/Kits 100 111
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
463 Advised about fees/travel arrangements/last 12 mos by other general Internet travel site 100 111
464 HH owns electric mixer - stationary 100 111
465 HH owns clothes dryer 100 111
466 Nutrition/energy bars 100 111
467 Car Wax & Polish/Bght in Last 12 Mos 100 111
468 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Yahoo! Maps 100 111
469 Chewing Gum 100 111
470 Mints 100 111
471 Suntan & Sunscreen Products 100 111
472 Heavy Duty Hand Cleaners 100 111
473 Taken trip on all-inclusive travel package, foreign trip 100 111
474 Banking on mobile device 100 111
475 Activites done w/cell phone/last 30 days: received a text message "alert" 100 111
476 Own other sports & recreation equip. 100 111
477 Received any gift cards/last 6 mos 100 111
478 RadioShack, shopped/last 12 mos 100 111
479 Activities done using social networking, photo or video-sharing site: Visited a friend's profile or page/last 30 days 100 111
480 Regular Domestic Beer/Ale (drank/last 6 mos) 100 111
481 Total time spent last Saturday using the Internet (does not include email or IM): 1-2 hours 100 111
482 Sleeping aids & snore relief 100 111
483 Activites done w/cell phone/last 30 days: used an "app" 100 111
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
484 Activities done using social networking, photo or video-sharing site: Watched a video/last 30 days 100 111
485 Cotton Swabs 100 111
486 Owns Truck 100 111
487 Total time spent last Sunday using the Internet (does not include email or IM): 1/2-1 hour 100 111
488 Recycled products 100 111
489 Home Depot, shopped/last 12 mos 100 111
490 Animal Planet (watched/past 7 days) 100 111
491 Downloaded a TV program/past 30 days 100 111
492 Personal vehicle (domestic travel) 100 111
493 Owns any type camera/camcorder 100 111
494INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Answers.com (measured as
Answers.com/WikiAnswers in Waves 73-75)100 111
495 Types of music listened to/purchased in last 6 mos: Classical 100 111
496 HH owns electric blender 100 111
497 rented/purchased video: Comedy 100 111
498 Cell phone activity/last 30 days: Used a mobile "App" 100 111
499 Rite Aid, shopped/last 6 mos 100 111
500 ordered anything from Kohls.com/last 12 mos 100 111
501 Cell phone activity/last 30 days: Played a game 100 111
502 History Channel (watched/past 7 days) 100 111
503 Political Affiliation/Ideology: No party affiliation/Independent 100 111
504 Cell phone activity/last 30 days: Played music 100 111
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
505 Motor Oil/Bght in Last 12 Mos 100 111
506 Cell phone activity/last 30 days: Recorded a video 100 111
507 reads Fishing/Hunting magazines 100 111
508 Bght box spring/mattress 100 111
509 Ice hockey-NHL reg season, watch on tv 100 111
510 Scotch Whisky 100 111
511 Own any mutual funds 100 110
512 Hair Styling Gels, Lotions & Mousse 100 110
513 bght any men's big-ticket clothing/past yr 100 110
514 Target, shopped/last 3 mos 100 110
515 Fruit Snacks 100 110
516 Attended a political rally, speech, or organized protest of any kind 100 110
517 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WebMD 100 110
518 HH owns pressure cooker 100 110
519 Powdered Fruit & Soft Drinks 100 110
520 Corn & Tortilla & Other Chips & Cheese Snacks 100 110
521 own any baby furniture/equip 100 110
522 Bicycling-Mountain, participate 100 110
523 SPORTS Websites/apps visited or used in last 30 days: MLB.com/MLB At Bat 100 110
524 Professional Pet Services/used in last 12 mos 100 110
525 Total time spent last Saturday using the Internet (does not include email or IM): 5-10 hours 100 110
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
526 Have renters insurance 100 110
527 HH owns DVD or Blu-ray player 100 110
528 Toothache, gum, canker sore remedies 100 110
529 Personally played any video games/last 30 days 100 110
530 Use a personal computer at work 100 110
531 wears sunglasses (nonprescription) 100 110
532 Video/electronic games (portable) 100 110
533 Own/bght Electric ear thermometer 100 110
534 Own Road bicycle 100 110
535 Spent less than $100 for health & beauty aids (for men)/last 12 mos 100 110
536 Activities done using Tablet/E-reader/last 30 days: Visited other social networking site (not Facebook) 100 110
537 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: YouTube 100 110
538 HH owns electric mixer - hand held 100 110
539 ENTERTAINMENT Websites/apps visited or used in last 30 days: BuzzFeed 100 110
540 Devices used to use the Internet/last 30 days: Television 100 110
541 ordered anything from Amazon.com/last 12 mos 100 110
542 Own Binoculars 100 110
543 Paid bills online/past 30 days 100 110
544 Tracked investments/Traded stocks, bonds or mutual funds online/past 30 days 100 110
545 Enter. friends or relatives at home 100 110
546 Owns any audio equipment & accessories 100 110
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
547 Kind of medical ins policy: Other 100 109
548 Canadian Whisky 100 109
549 Total time spent yesterday using the Internet (does not include email or IM): 2-5 hours 100 109
550 Activities done using social networking, photo or video-sharing site: Posted a video/last 30 days 100 109
551 E! (Entertainment Television) (watched/past 7 days) 100 109
552 HH owns carpet steam cleaner 100 109
553 Used Non-toxic/biodegradable cleaners/detergents 100 109
554 HH owns electric slow cooker 100 109
555 TNT (watched/past 7 days) 100 109
556 Meal/Dietary/Weight Loss Supplements 100 109
557 Frisbee, participate 100 109
558 At home: Regular exercise prgm (2+x's/wk) 100 109
559 Frozen Snacks (Not Frozen Yogurt Or Ice Cream) 100 109
560 Sears Appliance & Hardware, shopped/last 12 mos 100 109
561 Frostings 100 109
562 Bght Infant toys/last 12 mos 100 109
563 NBC Sports Network (watched/past 7 days) 100 109
564 Kmart, shopped/last 3 mos 100 109
565 SHOPPING Websites/apps visited or used in last 30 days: Groupon 100 109
566 Spent 1+ nights at hotel/motel/other lodging past 12 mos 100 109
567 Attend aquarium 100 109
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
568 HH owns hot tub/whirlpool spa 100 109
569 Use credit card for business 100 109
570 Looked for recipes online/past 30 days 100 109
571 Popping Corn & Popcorn Snacks 100 109
572 HH owns locks or lock sets 100 109
573 Cell phone activity/last 30 days: Watched a movie, TV program or other video 100 109
574 Own shares in mutual funds (stocks) 100 109
575 Activites done w/cell phone/last 30 days: visited a search engine 100 109
576 Ice hockey-NHL playoffs & Stanley Cup Finals, watch on tv 100 109
577 Cream Cheese 100 109
578 Activites done w/cell phone/last 30 days: watched a full length movie 100 109
579 HH owns battery flashlight 100 109
580 Have 401K retirement savings 100 108
581 Have Traditional IRA 100 108
582 reads Sports magazines 100 108
583 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Yahoo! Answers 100 108
584 HH owns rechargeable flashlight 100 108
585 Spent <$1,000 on domestic vacations past 12 mos 100 108
586 Attend movies less than once a month 100 108
587 amount spent on internet & catalog shopping/past 12 mos: $500-799 100 108
588 Frozen Waffles 100 108
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
589 HH owns microwave oven 100 108
590 Outdoor Gardening past 12 mos 100 108
591 Activities done using social networking, photo or video-sharing site: Posted a picture/last 30 days 100 108
592 Bght Pre-school toys/last 12 mos 100 108
593 Tax preparation: myself, manually/past 12 mos 100 108
594 Activites done w/cell phone/last 30 days: text messaging to communicate w/friends/family 100 108
595 HH owns broom or mop 100 108
596 Flower shop, spent any $ past 6 mos 100 108
597 did any home improvements/last 12 mos 100 108
598 HH owns toaster 100 108
599 Looked at/used Internet /last 30 days: Another place 100 108
600 Baseball MLB regular season, watch on tv 100 108
601 Yogurt 100 108
602 Own Bicycle Helmet 100 108
603 Types of music listened to/purchased in last 6 mos: Jazz 100 108
604 Auto racing NASCAR, watch on tv 100 108
605Activities done using social networking, photo or video-sharing site: Posted that you "like" something/last 30
days100 108
606 Barber shop, spent any $ past 6 mos 100 108
607 Devices used to use the Internet/last 30 days: Cellphone or Smartphone 100 108
608 Packaged Dinners & Side Dishes 100 108
609 Any Recycling/last 30 days 100 108
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
610 Disposable Razors 100 108
611 Total time spent yesterday using the Internet (does not include email or IM): 1-2 hours 100 108
612 ordered anything from Barnes&Noble.com/last 12 mos 100 108
613 Boxed Chocolates 100 108
614 TV Land (watched/past 7 days) 100 108
615 Decision maker for any Appliances for climate control 100 108
616 Bagels 100 108
617 Batteries/bght in last 6 mos 100 108
618 Freeform (measured as ABC Family in Waves 73-74) (watched/past 7 days) 100 108
619 Types of music listened to/purchased in last 6 mos: Hip Hop 100 108
620 Obtained financial information online/past 30 days 100 108
621 Activites done w/cell phone/last 30 days: watched other video 100 107
622 Ready To Drink Iced Tea 100 107
623 Eye Wash and Drops 100 107
624 Shared photos through Internet website/past 30 days 100 107
625 Own/bght Hand-held massagers 100 107
626SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Visited or used in last 30 days: Any Social
Networking/Photos/Video-sharing services100 107
627 Currently carry any life insurance 100 107
628 Have Savings account 100 107
629 smoked cigarettes/1+ packs in last 7 days 100 107
630 Sore throat remedies & cough drop 100 107
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
631 Disposable Plates 100 107
632 Bottled Water & Seltzer 100 107
633 HH owns any imported vehicle 100 107
634 Activites done w/cell phone/last 30 days: Purchased a product 100 107
635 Spent $1,000-2,999 on foreign vacation 100 107
636 bght any shoes/past 12 mos 100 107
637 Hobbies: Listen to music 100 107
638 Beauty parlor, spent any $ past 6 mos 100 107
639 Fox Sports 1 (watched/past 7 days) 100 107
640 Product samples/used in last 6 mos 100 107
641 Honey 100 107
642 MeTV (watched/past 7 days) 100 107
643 ordered anything from Target.com/last 12 mos 100 107
644 Domestic travel for vacation or honeymoon 100 107
645 Advised about sightseeing/activities/last 12 mos by other Internet site 100 107
646 Visited a dayspa/last 6 mos 100 107
647 Used for financial services/advice: internet site 100 107
648 Dried Fruit 100 107
649 Downloaded a movie/past 30 days 100 107
650 home remodeling/last 12 mos: self or other HH member did the work 100 107
651 Dry cleaning, spent any $ past 6 mos 100 107
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
652 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Facebook 100 107
653 Paint/Stain/bght last 12 mos 100 107
654 Soy Sauce 100 107
655 Activities done using social networking, photo or video-sharing site: Updated status/last 30 days 100 107
656 Aeropostale, shopped/last 3 mos 100 107
657 Spent $2,000-2,999 on domestic vacations past 12 mos 100 107
658 Walmart, shopped/last 3 mos 100 107
659 Packaged, Frozen, Refrigerated Pasta 100 107
660 Owns Intermediate Size Car 100 107
661 Used instant messenger/past 30 days 100 107
662 Cell phone activity/last 30 days: Sent or received Instant Messages 100 107
663 Engaged in fundraising 100 107
664 Played games online/past 30 days 100 107
665 Activites done w/cell phone/last 30 days: visited a website for other local info 100 107
666 Instant Messenger (IM) used/last 30 days: Facebook Messenger 100 107
667 Cell phone only (no landline) in household 100 107
668 Bratwurst 100 107
669 Cooked Hams 100 107
670 HH owns sewing machine 100 107
671 HH owns electric fry pan 100 107
672 HH owns all-in-one computer printer with fax (printer, copier, scanner, fax) 100 107
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
673 Bght Sofa/sectional 100 107
674 SHOPPING Websites/apps visited or used in last 30 days: Amazon 100 107
675 amount spent on internet & catalog shopping/past 12 mos: $800+ 100 107
676 Owns Compact Size Car 100 107
677 Activities done using Tablet/E-reader/last 30 days: Visited a search engine 100 107
678 JCPenney, shopped/last 3 mos 100 107
679 Baby Bath, Wash and Soap 100 107
680 Frozen Hot Snacks 100 107
681 HH owns iron 100 107
682 Obtained childcare or parenting information online/past 30 days 100 107
683 Activities done using social networking, photo or video-sharing site: Commented on a friend's post/last 30 days 100 107
684 Wearable Tech: personally own wristband fitness tracker 100 107
685 Activites done w/cell phone/last 30 days: visited a website for sports 100 107
686 Baking 100 106
687 HH owns hot water heater 100 106
688 Obtained medical information online/past 30 days 100 106
689 Football-NFL Mon or Thurs night games, watch on tv 100 106
690 National Geographic Channel (watched/past 7 days) 100 106
691 E-mail used/last 30 days: Outlook.com 100 106
692 Diet Control - Reasons for: Weight loss 100 106
693 Breath Fresheners 100 106
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
694 Cell phone activity/last 30 days: Sent or received text messages 100 106
695 Had car brakes serviced/last 12 mos 100 106
696 Cell phone activity/last 30 days: Took a picture 100 106
697 Website or search engines used/last 30 days: Yahoo.com 100 106
698 Lip Care 100 106
699 Tailgating 100 106
700 Ready To Eat Doughnuts 100 106
701 Website or search engines used/last 30 days: Google.com 100 106
702 HH owns dishwasher built-in/portable 100 106
703 BRAVO (watched/past 7 days) 100 106
704 Mixed Martial Arts, watch on tv 100 106
705 Spent $51-99 last 30 days at conv store 100 106
706 Spaghetti/Pasta Sauce 100 106
707SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Google+ (Google
Plus)100 106
708 Personally has a smartphone 100 106
709 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: WSJ.com 100 106
710 Have any Credit/Debit Card 100 106
711 Laundries/laundromats, spent any $ past 6 mos 100 106
712 New imported vehicle bght/leased past 12 mos 100 106
713 DIY Network (watched/past 7 days) 100 106
714 Canned Or Jarred Soup/Broth 100 106
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
715 Fabric Softeners/Scent Boosters 100 106
716 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: NYTimes.com 100 106
717 Dental Floss 100 106
718 Organic Foods 100 106
719 Jogging/running, participate 100 106
720 Other Diet Soft Drinks, Not Colas 100 106
721 Cents Off Coupons 100 106
722 Have Non-interest checking account 100 106
723 Own Other fishing equip. 100 106
724 Pizza Shells/Crusts 100 106
725 rented/purchased video: Drama 100 106
726 Complexion Care Products 100 106
727 3+ round trips by plane within continental U.S./last 12 mos 100 106
728 HH owns coffee maker - automatic drip or electric perk or other electric 100 106
729 Drain/Septic Tank Cleaners 100 106
730 Scheduled plane (domestic travel) 100 105
731 smoked cigarettes/last 12 mos 100 105
732 E-Cigarettes/Vaporizers/last 12 mos 100 105
733 Any homeowners or personal property ins. 100 105
734 Kohl's, shopped/last 3 mos 100 105
735 Have homeowners insurance 100 105
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
736 use "whitening" toothpaste 100 105
737 Attend movies once a month 100 105
738 Sanitary Napkins (Women) 100 105
739 Owns Mini Van 100 105
740 Frozen Breakfasts 100 105
741 Family Restaurants & Steak Houses 100 105
742 Activities done using social networking, photo or video-sharing site: Updated profile/last 30 days 100 105
743 Activities done using Tablet/E-reader/last 30 days: Listened to music 100 105
744 Aftershave Lotion & Cologne For Men 100 105
745 Methods used to pay bills: bills automatically charged to credit card 100 105
746 Activities done using Tablet/E-reader/last 30 days: Watched a movie 100 105
747 SHOPPING Websites/apps visited or used in last 30 days: eBay 100 105
748 Have any auto/other vehicle insurance 100 105
749 Famous Footwear, shopped/last 3 mos 100 105
750 Transportation method used on an avg wkday: driving (not a carpool) 100 105
751 Investigation Discovery (watched/past 7 days) 100 105
752 HH has satellite dish 100 105
753 Type of fuel vehicle uses: gasoline (non-diesel) only 100 105
754 Football-NFL playoffs/Super Bowl, watch on tv 100 105
755 HH uses plastic pdts for kitchen gadgets 100 105
756 Cell phone activity/last 30 days: Sent or received email 100 105
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
757 Any sports participation in past yr. 100 105
758 HH owns kitchen cooking & serving products 100 105
759 At other facility: Regular exercise prgm (2+x's/wk) 100 105
760 True Value, shopped/last 12 mos 100 105
761 Activities done using social networking, photo or video-sharing site: Posted a website link/last 30 days 100 105
762 HH owns built in range 100 105
763 Flavored Alcoholic Beverages/Coolers (drank/last 6 mos) 100 105
764 HH owns refrigerator 100 105
765 Other Fruit Juices & Drinks 100 105
766 FedEx Office, shopped/last 12 mos 100 105
767 Gasoline/Bght in Last 6 Mos 100 105
768 Used paperless statements (banking/financial services) 100 105
769 Used grocery store loyalty card/last 30 days 100 105
770 Direct deposit (of payroll check) 100 105
771 Pre-Moistened Household Wipes 100 105
772 Have Overdraft protection 100 105
773 Have any banking services 100 105
774 In-Tank Toilet Bowl Cleaners 100 105
775 Pretzels 100 105
776 Own/bght Oral irrigation device 100 105
777 HH owns vacuum cleaner 100 104
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
778 Football-NFL weekend games, watch on tv 100 104
779 Cold, Sinus And Allergy Remedies (Nonprescr.) 100 104
780 Have Interest checking account 100 104
781 HH owns laptop/notebook 100 104
782 Billiards/Pool 100 104
783 Visited online blogs/past 30 days 100 104
784 Canned Or Jarred Fruit 100 104
785 rented/purchased video: TV Shows 100 104
786 Decision maker for any HH furnishing purchase/last 12 mos 100 104
787 Regular Cola Drinks, Not Diet 100 104
788 Fantasy sports league, participate 100 104
789 Have Business checking account 100 104
790 Home decoration/furnishing 100 104
791 Made a purchase for personal use (on the Internet)/past 30 days 100 104
792 Canned or Jarred Vegetables 100 104
793 Body Wash/Shower Gel 100 104
794 ordered anything from Gap.com/last 12 mos 100 104
795 Paper Napkins 100 104
796 Cookies (Ready To Eat) 100 104
797 HH owns washing machine - standard 100 104
798 Personal Foot Care Products 100 104
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
799 Methods used to pay bills: bills automatically deducted from bank account 100 104
800 Used Environmentally friendly/"green" pdts 100 104
801 Bar Baking Chocolate 100 104
802 Hair Conditioners (For Use At Home) 100 104
803 Microwave Usage 100 104
804 Activites done w/cell phone/last 30 days: visited a website for financial info 100 104
805 CVS Pharmacy/Longs Drugs, shopped/last 6 mos 100 104
806 Indoor Insecticides 100 104
807 Food Network (watched/past 7 days) 100 104
808 Evaporated/Condensed Milk 100 104
809 Redeemed freq. flyer miles/last 12 mos 100 104
810 Bread Crumbs & Coating Mixes 100 104
811 Activites done w/cell phone/last 30 days: Scanned a QR code or other "tag" 100 104
812 Belong to auto club/roadside assistance program 100 104
813 Ace Hardware, shopped/last 12 mos 100 104
814 Attended movies/last 6 mos 100 104
815 Use credit card for personal 100 104
816 Sour Cream 100 104
817 Ready To Serve Dips 100 104
818 Drink Additives & Hot Cocoa (Add Milk Or Water) 100 104
819 Peanut Butter & Other Nut Spreads 100 104
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
820 Decision Maker for vehicle: You/You & Someone Else 100 104
821 At club: Regular exercise prgm (2+x's/wk) 100 104
822 CBS Sports Network (watched/past 7 days) 100 104
823 ordered anything from other catalog or mail order service 100 104
824 Influentials 100 104
825 MTV (Music Television) (watched/past 7 days) 100 104
826 Jams & Jellies 100 104
827 Heartburn, indigestion, gas & diarrhea remedies 100 104
828 Baking Chips 100 104
829 Transportation method used on an avg wkend: driving (not a carpool) 100 104
830 Charcoal 100 104
831 Basketball, participate 100 104
832 HH has a Digital Video Recorder (DVR) 100 104
833 Salad Dressing 100 104
834 HH owns any domestic vehicle 100 104
835 Table Syrup, Molasses & Agave 100 103
836 Bleach 100 103
837 Used for financial services/advice: financial advisor/broker 100 103
838 Soap & Detergents For Regular Laundry 100 103
839 Owns Sedan/Hard Top/4 Door 100 103
840 Baking Coconut 100 103
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
841 Fox Sports 2 (watched/past 7 days) 100 103
842 Did any public activity/past 12 mos 100 103
843 Internet Service Providers (to HH): AT&T 100 103
844 bght children's books 100 103
845 Signed a petition 100 103
846 Butter 100 103
847 Used any housekpng/professional cleaning services/past 12 mos 100 103
848 Loose or Pressed Face Powder (Women) 100 103
849 Spent less than $100 for health & beauty aids (for women)/last 12 mos 100 103
850 Radio formats: News/Talk 100 103
851 On the avg month, out of pocket cost for prescription drugs: $30-49 100 103
852 HH owns portable generator 100 103
853 HH owns deep fryer 100 103
854 Spent $500-999 for toys/games last 12 mos 100 103
855 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: BBC.com 100 103
856 Rice 100 103
857 Member of any freq. flyer program 100 103
858 Currently enrolled in any hotel rewards program 100 103
859 Instant Messenger (IM) used/last 30 days: Google Hangouts 100 103
860 Looked at/used Internet /last 30 days: At school or library 100 103
861 bght any athletic shoes/past 12 mos 100 103
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
862 Cottage Cheese 100 103
863 Hair Sprays (For Use At Home) 100 103
864 Car cleaner wash/wipes/Bght in Last 12 Mos 100 103
865 Used Recycled-content paper pdts 100 103
866 Used Wi-Fi or wireless connection using a computer outside of home/last 30 days 100 103
867 Shampoo 100 103
868 Transparent Tape 100 103
869 method used: exercise program 100 103
870 ordered anything from iTunes.com/last 12 mos 100 103
871 Packaged Fresh Salad 100 103
872 Own Weight lifting equip. 100 103
873 HH owns any TV set 100 103
874 HH owns any Internet Video Devices for TV 100 103
875 Canned Tuna 100 103
876 Scouring Pads 100 103
877 Dry Soup & Bouillon 100 103
878 Snack Mixes 100 103
879 Automatic Dishwasher Detergent 100 103
880 Kind of medical ins policy: PPO 100 103
881 Go to live theater 100 103
882 Professional Exterminators 100 103
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
883 Deodorants/antiperspirants 100 103
884 Ketchup/Catsup 100 103
885 Auto racing Other (not NASCAR), watch on tv 100 103
886 Canned Tomatoes 100 103
887 Dishwashing Liquid 100 103
888 SPORTS Websites/apps visited or used in last 30 days: ESPN 100 103
889 Other Regular Carbonated Soft Drinks 100 103
890 Cell phone activity/last 30 days: Made/received phone calls 100 103
891 Headache Remedies And Pain Relievers (Nonprescr.) 100 103
892 Obtained information about real estate online/past 30 days 100 103
893 Tax preparation: used software program/past 12 mos 100 103
894 Plastic/glass food storage containers 100 103
895 HH owns electric food processor 100 103
896 HH uses plastic pdts for tabletop 100 103
897 Plastic Sandwich/Food Storage/Freezer Bags 100 103
898 Pain relieving rubs, liquids & patches (Nonprescr.) 100 103
899 Use at work: Desktop PC 100 103
900 Football-college, watch on tv 100 103
901 Activites done w/cell phone/last 30 days: made/received a video call 100 103
902 Aluminum Foil 100 102
903 Champagne & Sparkling Wines 100 102
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
904 CMT (Country Music Television) (watched/past 7 days) 100 102
905 Personally own a valid passport 100 102
906 Mayonnaise & Mayonnaise Type Salad Dressing 100 102
907 Personally has working cell phone 100 102
908 HH owns a personal computer 100 102
909 ordered anything from Costco.com/last 12 mos 100 102
910 Karaoke 100 102
911 HH uses plastic pdts for food storage 100 102
912 HH uses plastic pdts 100 102
913 Activities done using Tablet/E-reader/last 30 days: Played a single-player game 100 102
914 Hobbies: collecting antiques 100 102
915 Ready To Eat Muffins 100 102
916 Salt 100 102
917 Total time spent yesterday using the Internet (does not include email or IM): 10+ hours 100 102
918 Other gambling 100 102
919 Other Bread Products 100 102
920 Adhesive Bandages 100 102
921 Brand Decision maker for TV set 100 102
922 Any domestic travel past 12 mos 100 102
923 Have any Store Credit Card 100 102
924 HH owns coffee maker - French press 100 102
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
925 Michaels, shopped/last 3 mos 100 102
926 Owns Van/Minivan 100 102
927 Frozen Pizza 100 102
928 Frozen Main Courses 100 102
929 Frozen/Refrigerated Potato Products 100 102
930 Decision maker for small kitchen appliances 100 102
931 reads Travel magazines 100 102
932 Baking Powder And Soda 100 102
933 Devices used to use the Internet/last 30 days: Laptop or Netbook computer 100 102
934 Anti-Freeze/Coolant/Bght in Last 12 Mos 100 102
935 ENTERTAINMENT Websites/apps visited or used in last 30 days: CBS 100 102
936 Crackers 100 102
937 Spread Cheese/Cheese Sauce 100 102
938 Toys R Us, shopped/last 3 mos 100 102
939 Instant Messenger (IM) used/last 30 days: Skype 100 102
940 Looked at/used Internet /last 30 days: Any Internet Usage 100 102
941 Advised about fees/travel arrangements/last 12 mos by expedia.com 100 102
942 Tax preparation: used friend or family member 100 102
943 Spray Non-Stick Cooking Products 100 102
944 Looked at/used Internet /last 30 days: At home 100 102
945 Walmart Pharmacy, shopped/last 6 mos 100 102
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
946 Grated Cheese 100 101
947 Any Leisure Activity 100 101
948 Toothbrushes 100 101
949 Internet Service Providers (to HH): Any Service 100 101
950 bght any women's big-ticket clothing/past yr 100 101
951 Tax preparation: other 100 101
952 HH spends $150+ avg wk at food str 100 101
953 Mouthwash/Dental Rinse 100 101
954 American Pasteurized Processed Cheese 100 101
955 Hair cut/last 6 mos 100 101
956 Big Lots, shopped/last 3 mos 100 101
957 Travel Channel (watched/past 7 days) 100 101
958 Bght perfune/cologne for women as a gift/last 12 mos 100 101
959 Fresh Milk 100 101
960 Seasonings & Spices 100 101
961 Fast Food & Drive-In Restaurants 100 101
962 Sugar 100 101
963 Eggs 100 101
964 Bacon And Breakfast Strips 100 101
965 Activites done w/cell phone/last 30 days: downloaded an "app" 100 101
966 Have Internet access at home 100 101
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
967 Nuts 100 101
968 Play cards 100 101
969 Activites done w/cell phone/last 30 days: downloaded a game 100 101
970 Dry Cake Mixes 100 101
971 Liquid Soaps/Hand Sanitizers 100 101
972 Bread 100 101
973 Packages Of Miniature/Loose Candy 100 101
974 Pantiliners (Women) 100 101
975 Have any medical/hospital/accident insurance 100 101
976 Owns 35mm camera 100 101
977 Candy (Regular or King Size) 100 101
978 Ground Coffee 100 101
979 Activities done using Tablet/E-reader/last 30 days: Read or sent an email 100 101
980 Greeting Cards/bght in last 6mos 100 101
981 Olympics-summer, watch on tv 100 101
982 Own Treadmill 100 101
983 Owns Digital SLR camera 100 101
984 Laundry Pre-Treatments & Stain Removers 100 101
985 Facial Moisturizers 100 101
986 Glue 100 101
987 reads News and Entertainment Weekly magazines 100 101
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
988 Breakfast Cereals (Cold) 100 101
989 Took action as a result of healthcare advertising 100 101
990 Own 4+ TV sets 100 101
991 HH owns any ATV/UTV 100 101
992 Salad Toppings 100 101
993 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Pinterest 100 101
994 TRAVEL/MAPS Websites/apps visited or used in last 30 days: MapQuest 100 101
995 heavy magazine reader 100 101
996 Methods used to pay bills: pay by mail 100 101
997 Paper Towels 100 101
998 Refrigerated/Frozen Bread & Dough Products 100 101
999 Activities done using Tablet/E-reader/last 30 days: Visited other website 100 101
1000 Made a phone call online/past 30 days 100 101
1001 HH owns espresso/cappuccino maker 100 101
1002 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WhitePages 100 101
1003 Baking Mixes (Excluding Cake Mixes) 100 101
1004 On the avg month, out of pocket cost for prescription drugs: <$10 100 101
1005 Methods used to pay bills: pay by phone using credit card 100 101
1006 Tennis-Men's, watch on tv 100 101
1007 Beef Fresh/Frozen 100 101
1008 Quick service copy/printing, spent any $ past 6 mos 100 101
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
1009 Activites done w/cell phone/last 30 days: redeemed a mobile coupon 100 101
1010 Plastic-Type Kitchen Wrap 100 101
1011 Chicken & Turkey Fresh Or Frozen 100 100
1012 Jo-Ann Fabric & Craft, shopped/last 3 mos 100 100
1013 Fish & Seafood Fresh Or Frozen 100 100
1014 Household Cleaners 100 100
1015 HH owns Apple TV 100 100
1016 reads General Editorial magazines 100 100
1017 Activities done using Tablet/E-reader/last 30 days: Obtained information on news or current events 100 100
1018 HH owns water filter 100 100
1019 Waffle Or Pancake Mix 100 100
1020 have/had any ailments/last 12 mos 100 100
1021 Frozen Vegetables 100 100
1022 Glass & Surface Cleaners 100 100
1023 Furniture Polish 100 100
1024 Nuts For Cooking 100 100
1025 HGTV (Home & Garden Television) (watched/past 7 days) 100 100
1026 HH owns all-in-one computer printer (printer, copier, scanner) 100 100
1027 Foreign travel for personal reasons 100 100
1028 Salad or Cooking Oil 100 100
1029 reads Women's magazines 100 100
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
1030 Bourbon 100 100
1031 Toilet paper 100 100
1032 Devices used to use the Internet/last 30 days: Desktop computer 100 100
1033 Posted a comment or review on a blog, online forum, message or bulletin board/past 30 days 100 100
1034 Wired or sent money (any) 100 100
1035 Bght men's cologne as a gift/last 12 mos 100 100
1036 Basketball-NBA playoffs/finals, watch on tv 100 100
1037 Fresh Fruit & Vegetables 100 100
1038 Orange Juice Not Frozen 100 100
1039 HH uses plastic pdts for home organizing/storage 100 100
1040 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: LinkedIn 100 100
1041 Packaged Pie Crust 100 100
1042 HH owns water softener 100 100
1043 Flavored & Seasoned Rice 100 100
1044 Plastic Garbage Bags & Trash Can Liners 100 100
1045 Lowe's, shopped/last 12 mos 100 100
1046 HH owns Desktop PC 100 100
1047 Natural Or Imported Cheese 100 100
1048 HH owns investment real estate 100 100
1049 Bottled Barbecue & Seasoning Sauces 100 100
1050 Mustard 100 100
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to
AdultsHits
Format
Index
Totals Adults 18+ 100 100
1051 Dollar General, shopped/last 3 mos 100 100
1052 Ice cream, gelato, sherbet 100 100
1053 Bght Electronic games/last 12 mos 100 100
1054 Dessert Toppings 100 100
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com