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kathleen pinter portfolioportfolioportfolioportfolio

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Contents

Resume 4

Writing Sample 6

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Resume

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niversity of Illinois at Urbana-Champaign Expected completion May 2009ollege of Mediasachelor of Science Advertising, Spanish Minorxtensive coursework in Advertising Management, Advertising Creative Brief & Tactics,

Advertising History, Advertising Research, Speech Communications, Economics, Statistics.

entro Granada de Espaol (CEGR) Granada, Spain Spring 2008ternational Center for Higher Educationudy Abroad

oursework in Spanish language, business, culture, history, and grammar in the native tongue

S. Cellular Chicago, ILdvertising Interneveloped a thorough understanding of mass and segment advertising messaging strategies, positions, and programs.elivered a comprehensive, creative, and well-executed Hispanic website final internship project campaign to company leadersorked directly with Gen Y, Hispanic, and Events agencies to execute tasks and events efficiently.

ordstrom Skokie, IL June 2002 - Presentales Associateesponsible for sale of merchandise in a high-end retail setting

xceeded sales goals and objectives through utilization of strong product knowledge and selection abilityemonstrated ability to build relationships with customers by providing exceptional customer servicexhibited excellent communication skills in my interactions with both colleagues and customers

ed Rock Bar & Eatery Champaign, IL October 2006 May 2007erver

pha Phi Sorority Champaign, IL 2005 - 2007rector of Member Education 2006 - 2007erved on Executive Council as primary liaison between the organization and 165 women members with responsibilities for ma

aging a $2,000 budget and planning monthly events to promote member participationstorian 2005 - 2006

ganized and prepared multiple scrapbooks and in-house displays documenting events andachievements of over 165 members and the organization as a whole

ordstrom Skokie, IL 2004 - 2005ass Plum Fashion Board Presidentd 15 member board with responsibility for researching new trends and fashion statements and promoting those brands and

statements to the adolescent target market.

Kathleen M. Pinterkmpinter@gmail.com

EDUCATION

EXPERIENCE

LEADERSHIP

INTERESTS & ABILITIES

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Writing Sample

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U.S. Cellular

Advertising Internship

Overview

By: Kathleen Pinter

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Specific responsibilities & Goals As A U.S. CellularSpecific responsibilities & Goals As A U.S. CellularSpecific responsibilities & Goals As A U.S. CellularSpecific responsibilities & Goals As A U.S. Cellular

Advertising InternAdvertising InternAdvertising InternAdvertising Intern

1. Developed a thorough understanding of advertising messaging strategies,positions, and programs.

Met with each advertising team member to gain in-depth knowledge of their role inthe team and understand the entire process of advertising.

Gain a better understanding on how to message products correctly and clearly tocustomers.

Visited four stores during the summer to see how the brand message is integratedthroughout the stores.

Provided insight and a different perspective to the Advertising team whennecessary.

Attended weekly 1:1 with April and Karen to update them with my day-to-day work,team projects progress, as well as receive and implement feedback.

Worked closely with Shannon through the entire process for the Holiday FSI andPolybag.

Assisted with miscellaneous projects/tasks when free or needed and completethem by appropriate deadline.

2. Delivered a comprehensive, creative, and well-executed final internshipproject to leaders/mentors throughout the company.

Worked with intern team members to develop a Hispanic website to market andadvertise the unique Hispanic Segment.

Collaborated and built strong relationships with team members in order to work as acohesive team.

Served as the team leader for weekly conference calls to discuss progress, providefeedback, address changes, and ensure open communication in order to executethe project successfully.

Served as the Hispanic marketing/advertising expert on my team project whileworking closely with Santiago.

Found specific strengths of each team member and build upon those strengths to

make our project successful.

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3. Developed a thorough understanding of Hispanic messaging strategies,positions, and programs.

Attended Fiesta Del Sol Hispanic event to gain front-line experience as well ascommunicate with customers in Spanish.

Came prepared and attended all Hispanic conference calls and participated withrelevant information.

Worked on Hispanic 3B promotions with Santiago to gain insight on how the entireprocess is executed.

Worked directly with Mercury Mambo (Event Agency) to execute Hispanic eventseffectively from beginning to end.

Attended weekly 1:1 with Santiago to communicate promo and event updates aswell as team project updates.

4. Enhanced advertising and marketing skills by incorporating the dynamicorganization (company value) into everyday work.

Maintained open and honest communication with all colleagues. Referred back the dynamic organization (company value) with every project I

participated in and completed. Researched U.S. Cellulars website, Cellsite (company website), OLR (company

advertising posting), etc to expand knowledge base of the company and its values. Attended brand/advertising conferences and completed all necessary LMS training,

including Camp D.O (company sponsored event to understand company values indepth).

Attended brand/advertising internal presentations such as Ad Tracker Presentationand Latino Intelligence Presentation.

ReadAdvertising Age, Brand Week, online resources, and other relevant publica-tions to stay up-to-date with the latest advertising changes and advancements.

5. Gained valuable real world experience and enhanced my current skills forfuture opportunities with U.S. Cellular

Became an expert on Microsoft Outlook, Microsoft PowerPoint, and the OLR(company website).

Learned how to work well and communicate with long-distance team members on aproject through e-mail and conference calls.

Enhanced my advertising terminology knowledge through reading, writing, and

listening to colleagues. Kept emails and all documents organized through online personal folders as well as

on the shared drive. Provided Hispanic creative and event updates during Segment Advertising

meetings, as well as Brand Team huddles to increase my presentation abilities. Communicated well with colleagues through e-mail, meetings, day-to-day

conversation and conference calls.

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Below is a press releases I made for my a potential nightclub in Manhattan for

my public relations course

Immediate Press ReleaseCelebrity Hotspot Chrome Nightclub Opens For theNew Year on January 2nd, 2009

The New York Restaurant Association recognizes ChromeNightclub as the place to be for the heat and fame of New YorkCity.

New York City, NY November 19, 2008: Nightclub Bar Lounge Opening in

New York City, NY

A decade ago New York Citys 5th Avenue became one of the most culinary and glam-orous hotspots in Manhattan. Forbes Magazine Top 10 Cities. Today, a new crea-tion; a new breed: Chrome Nightclub.

Chrome Nightclub showcases the most glamorous place to be in the New Year.Setting itself apart from the regular nighttime scene typical to celebrity, NewYork, and American culture, This European style club offers a fresh look atnightlife and pushes the limits of fame, fortune and fun. This club will surelycheck everything you think you know about the clubbing population by settlingyou into the most fabulous atmosphere you can imagine.

Although New York is well-known for trendy clubs Chrome is a completely differ-ent experience. This is a first class nightclub. Polished and professionally oper-ated, Chrome nightclub radiates an intimate atmosphere with lounge style seat-ing and perfectly lit tables that makes anyone and everyone look and feel fabu-lous. Chrome has many special areas that cater to your every need. Whetheryou enjoy a more upbeat crowd looking to have a good time or a more oneon one approach, Chrome will surely meet and exceed your needs and expecta-tions.

Dwight JonesChrome Nightclub

Phone 773.370.6475Fax 773.370.8989

Corporate HeadquartersChrome Nightclub

New York CIty, NY 90027Phone 676 555 0190

Fax 676 555 0191

Chrome Nightclub

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Below is a press release I made for a potential nightclub in Manhattan for my public

relations course

Chrome Nightclub creates a website as trendy as their home

The executive director of Chrome Nightclub announced today a new website to accompany the open-

ing of their new club. The website provides a healthy new look dedicated not only to informational pur-

poses but aesthetics as well. While the site provides everything from drink menus and services to basics

like contact information and hours, it goes up and above to showcase the hip and happening atmos-

phere that is Chrome.

Every page is loaded with pictures of the best seats in the house, the most trendy and contemporary

drinks, and the hottest people you will ever see. The website it geared toward the nightlife crowd of New

York City as well as every other major city in the United States showcasing a place where you can be

who want to be, whether its your or someone else, all night long.

Going Forward Mr. Jones plans to push the website to new limits adding media of typical nights at

Chrome as well as a dedication to more detailed information about private parties, VIP invitations, and

special discounts available to a members only crowd.

The funding for this website has been credited by the company itself and no other outside investors

were brought in to design, publish, or maintain the site. While the company did outsource these activi-

ties, the funded was strictly provided by Chrome Nightclub and its associates.

In response to questions about the opening and future events at the club, the director

stated that the Club is looking forward to a dramatic opening in New York City. Furthermore he

plans to host some of the most sheik events in the country at this hotspot to focus the attention

and gain notoriety.

Dwight JonesChrome NightclubPhone 773.370.6475

Corporate HeadquartersChrome NightclubNew York CIty, NY 90027Phone 676 555 0190

CHROME NIGHTCLUB

Press ReleaseFor Immediate Release: 9 a.m. ET, November 30, 2008