PRIVACY: THE FOUNDATION OF HONEST INTERNET INTERACTION

It may be a 7-letter word… but it means everything to you…

Wal-Mart, Facebook, Sony: Oh Really?

A blog praising Wal-Mart called “Wal-Marting Across America” was discovered to be written by employees working for Wal-Mart’s PR Firm

Ruckus Network, Inc. sets up “Brody Ruckus,” a fake facebook profile and attracts 300,000 members

Sony admitted that alliwantforxmasisapsp.com was a website established by Zipatoni as a “fake blog”

All these cases undermine the idea of a blog – the truthful, honest nature of open information

AOL, Myspace, Xanga: User or Abuser AOL released search log data

on subscribers – even though it isn’t direct information, marketers may use obtained data for pinpointing specifics

A Myspace “glitch” allowed world users to view private pictures and postings for several months

Xanga allows Under-13’s to register on social website without parental consent

With all these violations, there was an immediate apology and swift reaction by the companies, which is the appropriate step to take

User-Generated Content Backfiring? A contest sponsored by Malibu Caribbean

Rum came under scrutiny when the winning video seemed to be picked without any Finalists announced

Chevy handed over its creativity rights to consumers only to be bashed with commercials attacking the Tahoe’s gas mileage and effects on global warming

Risk and Reward – As a great magnitude of consumers dive into user-generated content, establishments will begin to hear the good, the bad, and even the ugly straight from the mouths they feed