advaita
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The Presentation contains information about why you should dive into social media and how can it be useful in marketing your productsTRANSCRIPT
Advaita Social Media
What is Social Media?Web based and Mobile
Technology used to turn communication into interactive dialogues.
Few Example:Collaborative Projects (Wiki)Blogs and Micro-blogs
(Twitter and Blogger)Social Networking
(Facebooks)Video Sharing (Youtube)ForumsSocial Bookmarking
Why Social Media?It’s Time To Go Social
We are in digital ageAbility to transfer
information freelyPeople have gone
social via internetPeople connect and
interact via social media
Can help you drive repeat customers or make new ones.
Why Social Media?Same Old Word of Mouth
Marketing:
People connect and talk about various things
Build relationships, drive repeat business and attract new customers through friends sharing with friends.
Its nothing but same old word of mouth marketing. The only difference is the platform.
75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family...49% do this at least weekly.
*Chadwick Martin Bailey Consumer Pulse 2010
Why Social Media?Achieve Multiple Goals:
Spread the Word: Show customers and prospects who you are and what you can do for them. It’s great for brand awareness!
Drive Sales: Give customers offers that are so good they’ll share them with their friends. Your promotions can go viral!
Why Social Media?Achieve Multiple Goals:
Provide Great Customer Service: Listen and respond to what your customers are saying about you and to you. It’s a wonderful feedback loop!
Keep Your Customers Coming Back: Build deeper relationships so customers will get to know, like, and trust you more.
Reduce Cost SIGNIFICANTLY!!!How?
Has excellent penetration in Internet users (about 60% in India).
Helps you to manage various sectors of business via one platform.
Reduces dependence on other media services to promote your product
COST
Myth’s About Social Media!Just for Kids.Just personal .Is a FAD.A Waste of Time.Will reduce my
reputation.People will laugh at
us!Un-Natural
5 Stage of Social Media GreifSTAGE – 1
DENIAL
Common Phrase: “It’s Just for Kids”/ “It’s just fad”
Common Behavior: Avoiding the Internet, putting the hands on ear and blocking out the
world.
5 Stage of Social Media GreifSTAGE – 2
ANGER
Common Phrase: “This is stupid”/ “I have better things to do with my time”
Common Behavior: Slave to work email, increase in TV or Print advertisement to prove
superiority.
5 Stage of Social Media GreifSTAGE – 3
BARGAINING
Common Phrase: “If we have Facebook we are just covered”/ “Let’s just do a blog”
Common Behavior: Use of Social Media in a limited and half hearted way
5 Stage of Social Media GreifSTAGE – 4
DEPRESSION
Common Phrase: “Social Media is taking over the world”/ “I am overwhelmed with choices ”Common Behavior: Hoping and complaining people about the choices you have and your
inability to cover all.
5 Stage of Social Media Greif STAGE – 4ACCEPTANCE
You finally realize that social media is hear to stay and determine ways to integrate it into the way
you approach your professional and (personal) life.
Common Phrase: “I get it”/ “Social Media has changed my life”
Common Behavior: Recruiting people or agency.
Facts and Figures!! What customer say’s
about you matters:We just don’t trust
what brands say about themselves.
We do trust what our friends say.
Facts and Figures!! Online Recommendations
Translate into Purchases:
People who like a brand on Facebook, follow a brand on Twitter or subscribe to a brand’s email newsletter, are more likely to buy and recommend.
According to a MarketingProfs survey, 73% of the U.S. participants had learned about a product online and 51% had purchased a product based on an online recommendation.
Facts and Figures!! Social Media
Marketing is a Commitment:
You have to be regular.
You have to make smart replies.
You have to act smart.Let the expert’s
handle it.
What We Offer?Our Social Media
Package offers:
A lot of optionsA complete packageProfessional
Approach
What We Offer? Facebook, Twitter, LinkedIN and Youtube:
For answering queries, posting achievements, events, products, new product preview and teaser
Regular Updates (Daily) Moderation of Comments Reply of Comments Posting videos of events and
advertisements on You tube and then linking it with other social media platforms for better reach. (Editing and Recording Facilities available)
Banners, Graphics will be generated if required
Yearly Contract
Bulk mailing For better reach towards the users Mailer will be made by us
Additionally advertisement via blogs and forums if required as per requirements
Why Us? We are group of highly professional
people from different sections of professional background with sound knowledge in their field.
The package offered by us is one of the best in Industry.
We offer you bilingual environment for added benefits in various sections of crowd.
We Value your money hence we have one of the best pricing in the Industry.
We are always trying to improve.