Wherever On The Internet

To

Thank You Page

Cash On Delivery Drop-Off

Contact Center Assist

Conversion

Team Strategy

Traditional News Company Org Structure

Print Ad Sales/ Business Development

Editorial

Spo

rts

Tech

no

logy

Life

styl

e

Inte

rnat

ion

al

Polit

ics

Loca

l

Strategic Decisions About Content Delivery

Content Delivery Is Tactical/No Competitive Advantage

Digital Age News Company Org Structure

Desktop

Page/Video Views Avg Duration Spent

$ € £ ¥ ₹

Business Dev

Ad Ops Technology Team

Editorial

Co

nten

t Creatio

n

Delivery

Impression #2

Impression #1

Digital Revenue Target

= Impressions x Avg. CPM (Impression = Page Views x Avg. Impressions by page template)

010,00,00020,00,00030,00,00040,00,00050,00,00060,00,00070,00,00080,00,00090,00,000

100,00,000

Page Views

Reports

Categorization by

Social Networks

Search Engines

Content Type

Platform

✔

Source: NBC Billion Dollar Research Lab, Olympics 2012

Multi-Platform Is Here

Everyone Is On 4 Screens

ISB Digital Summit

Kedar Gavane

Mangesh Chaudhari