Advance Group – An Introduction

History Vision & Mission About Us Businesses Benefit

History

1939 Group started its laundry soap operations at Lahore

1950 Re–started laundry soap manufacturing operation in Gurgaon (New Delhi)

1976 Visualizing shift in trend from soap to detergents, diversified into manufacturing of LABSA

1985 Improved production manufacturing processes in the traditional “Wet Route Sulphonation of LAB”, which has now become a norm in the LABSA Industry.

1987 HLL launched a product in popular segment christened “WHEEL” to compete with Nirma in that segment. This was the first time HLL decided to outsource LABSA & Advance Group got associated with HLL.

1983 Advance Group was the first to produce LABSA 90% active matter.

1987 First company to produce LABSA without using oleum.

First company to reduce color of LABSA from 300 Klett to 250, to 180, to 150 and then to 80 K.

First company to reduce free acid in LABSA from 8.5% to 5.5%.

1994 Chandigarh Unit set up; it was for the first time in the history of acid route Sulphonation that LABSA was produced with color less than klett through process innovation.

1995 Pondicherry unit commissioned, with installed capacity of 40, 000 TPA, which was the largest Sulphonation capacity in the country at that time.

1997 Pithampur unit established through further improvement of process technology, the color of LABSA further reduced from 50K to 30K for the first time again.

1999 Silvassa unit commissioned: It is the largest Sulphonation capacity in the country today. This unit is based on Gas route Sulphonation using 9.5% concentration of SO3 Gas for Sulphonation.

2000 Developed its own “Dry Route” LAB Sulphonation Process – a technological marvel which has proved to be better than the world – renowned licensed technologies.

2003 Developed a reaction system with state – of – the art process instrumentation and controls for the manufacture of ultra low Klett LABSA (less that 30 Klett) through gas Sulphonation.

2004 Developed technology for neutralization of LABSA and drying of LAS to make high active detergent powder.

History

2005 Developed pre-neutralised, non hazardous LAS Powder in 2005, which has been a major breakthroughs in the history of the Surfactants Industry.

2006 Advance started producing “Hybrid Surfactants”, containing various ratios of Petro and renewable, Oleo feedstock based surfactants to suit customized performance-price requirements of different customers.

2006 Advance being already declared market leaders in manufacture of LABSA started its exports.

2007 Development of the revolutionary Spent Acid Regeneration Process at one half the operating cost and one fourth the capital cost.

2008 With it’s superior product and superior services Advance was able to push up the sales and within one year i.e. on 10th March 2008 it was declared as an Export House by MINISTRY OF COMMERCE completing an export obligation of Rs. 20 crores.

2008 Advance achieved a sales target of Rs. 100 crores and was declared as Star Export House.

History

2008 Developed application specific LABSA addressing the most unrealized phenomena I the LABSA Industry – same LABSA for Detergent Powder, Cake and Liquid.

2008 100% Sulfur Trioxide has been successfully used by Advance for its Sulfonation process as compared to Group’s own industry record of using 10% gas instead of 5% used by all other technologies in the world.

2009 Reduction of undesired Non-Detergent Organic Matter (NDOM) content in LABSA to an unimaginably low 0.5% level enabling Advance, for the first time in the world to produce 98.5% pure LABSA.

History

Our Vision

To become a world class, dynamic, modern and ever expanding organization that nurtures its values and ethics and works towards their enrichment.

Our MissionTo be a leader in all our businesses through technological

innovations, market responsiveness and by offering best value for every product and service that we deliver.

To continue to achieve higher standards of quality of products and services, thereby gaining customer confidence and satisfaction.

To attract, train and retain best people in the industry and create a spirit of camaraderie and conducive work environment that perpetuates employee growth and contribution.

To continuously update technology base for self-reliance, growth and development of all group businesses.

To preserve the environment and maintain ecology around all business locations & plants and help enrich quality of life.

An experienced diversified business house with interests in

A pioneer and leader in Asia and World’s no. 3 in surfactant manufacturing with top line R&D.

450 employees and growing, 10 National and International operation sites.

About Us

Surfactants

Surfactants Based Specialty Chemicals

Contract Manufacturing

Consultancy – Environment & Mine Design

Experienced and diversified business house

In business for over Six decades

Supported by robust Management structure and

Infrastructure

USD 250 million in combined turnover

About Us

LABSA is an anionic surfactant widely used in the formulations of all types of

synthetic detergent powders, liquids and cakes. Due to its high active matter,

quick miscibility with water and low salt content, it finds its way into a variety of

formulations.

Linear Alkyl Benzene Sulphonate (LAS) is a fully neutralized compound, which can

be directly used in formulations to provide effective detergency to the product. Its

availability in dry /semi dry form such as paste, noodles and powders improves its

transportation & usage in the industry.

Over 30 years of experience in Surfactants manufacturing. Grew from position of

local to regional and now national leader. Today the Largest Surfactants

manufacturing company in Asia. More than thrice as large as the next biggest

competitor in India. Working towards becoming biggest in the world.

 

Surfactants

Surfactants

Advance Group is the largest Sulphonator in the country with an installed capacity

in excess of 1,50,000 TPA at five locations Silvassa, Pithampur, Mangalore,

Hooghly and Pudducherry to cater to every region in the country.

Having five manufacturing units across India.

REGION UNIT LOCATIONS

Northern and Central India Pithampur (Near Indore)

Southern India PudducherryMangalore

Eastern India Hooghly (Near Kolkata)

Western India Silvassa – Single Largest Unit in the World (excluding captive ones)

Global supplier to over 300 other customers

Vendor of fortune 500 companies:-

PRINCIPLAS ADVANCE’S SHARE(Indian Requirement)

P&G 60%. of Indian volumesRecently achieved approval for global supplies

Unilever 60%. of Indian volumesGrowing share in global volumes

Henkel 100% of Indian volumes (till recently)

Johnson Diversey 100% of Indian volumes

ICI 100% of Indian volumes

Colgate Discussion on for 100% of Pakistan Volume

PZ Cusson Discussions of for 100% of Global Volume

Surfactants

Surfactant Based Specialty Surfactant Based Specialty ChemicalsChemicals

Advance Group has developed this niche in the segment of manufacturing lubricating

agents for wire drawing industry and other surface treatment compounds.

These are very highly specialised products, developed through extensive research

and development. We enjoy more than 90% share of the market. To register further

growth, the group is looking at foreign markets and consumers in near future. Product Range:

AT-9 High performance metal finishing agent.

AT-5

Commercial grade Industrial compound for high performance metal finishing. Used for copper and silver wire drawing. 

Diamond Draw Lubricating compound for wire drawing suitable for wet drawing.

Gold Draw Lubricating agent for wire drawing. The other areas in which extensive research is being carried out is metal steroid salts, leather finishing chemicals and textile processing compounds.

Products/Brands

Contract ManufacturingContract Manufacturing Advance Group has contract manufacturing facilities for detergent cakes/bars and

powder. These facilities have been installed for those customers whose core area is

brand building and marketing and would like to outsource the manufacturing facility.

Competence across the chain from detergent chemistry to formulations,

manufacturing and quality assurance.

Presence in three out of five geographical regions with plans to go Pan India.

Existing capacities in west and central India for semi premium and popular segment

products.

Executing capacities in northern, eastern and southern India to create a Pan India

footprint.

Location Capacity (Tonnes Per Annum)

Powder Cake

Pithampur , Indore, India 12000 6000

Roorkee, India 10000 5000

Silvassa, India 6000 6000

Home & Personal Care (HPC) Manufacturing

2007 Onwards

Redefined aim to:- Be a leader in the Home & Personal care manufacturing core. Partner brand owners in their quests to achieve market leadership. Deploy our proven strengths as leader in technology, quality control, customer

service, deliverables.

Have been servicing diverse category of customers including: Large regional & local players. Retail – private labels. Multi-level marketing companies. FMCG companies entering detergent space. Others – wholesalers, traders, small manufacturers, etc.

Home & Personal Care (HPC) Manufacturing

Expansion of product portfolio to include:-

Fabric care (detergent liquid/gel) Home care (utensil, toilet, floor & glass cleaners)Personal care (bath soap, shampoo, tooth paste)

Major Clients: Reliance Wellness Ltd, Vishal Retail, Jyothi Laboratories, Goenka Products, Inani Chemicals, Spencers, Bharti Wallmart etc

ConsultancyConsultancyConsulting service to major international and national, private and public bodies. Human capital amongst the most regarded and experienced in the mining industries.

CLIENT PROJECT

Ticapco Feasibility report for Lignite project.Technical consultancy for selection of JV partner.

Kodak India Waste Management Study

Coal India Limited Review of environmental policies (World Bank Sponsored Project)

DSM Netherlands Evaluation of compliance of project site with country’s Environmental Law.

Williams plc, UK Environmental Studies

Minimum of Stats and Project Implementation (GOI)

Study of various directives relating to projects.

BenefitsStatutory Benefits

BonusPF ESIGratuity

Other Benefits

CUG ConnectionConveyanceLeave EncashmentMediclaim Insurance

Employee Engagement

Birthday Celebrations Weekly EventsMoviesParties

Employee Development Programs

Training & DevelopmentCounseling Sessions Succession PlanningCareer Planning

Leave Policy

Earned Leave (15)Casual Leave (6)Sick Leave (6)

Thank you and looking forward to an engaging future with you

- Advance Group