advanced all-weather protectant rain-x online protectant presentation

Advanced All-Weather Protectant

Rain-X Online Rain-X Online ProtectantProtectant

PresentationPresentation


Here’s a simple question Here’s a simple question for wash operators …for wash operators …

How do you turn an ordinary drum…

Into $19,200 or more?


Offer Your Customers Offer Your Customers Rain-X Online Protectant!Rain-X Online Protectant!

The car wash industry’s first Complete, All-WeatherComplete, All-Weather

Surface Protectant Surface Protectant


Here’s another simple Here’s another simple question for wash question for wash

operators …operators …


Are you offering your customers theAre you offering your customers the

““Most Innovative Most Innovative New Product of 2006”New Product of 2006”

named by the International Carwash named by the International Carwash Association?Association?


Virtual Car WashVirtual Car Wash


Benefits to Your CustomersBenefits to Your Customers• Beads & Repels Water

– Better visibility, safer driving in poor weather– Helps keep vehicle clean, even after it rains

• Protects All Surfaces– Helps prevent rust, maintains vehicle’s value

• Bonds & Cures on Vehicle Surface– Provides longer lasting protection

• Levels Minor Surface Irregularities– Adds high gloss shine


Benefits to Your OperationBenefits to Your Operation

• Premium-priced service• No added labor• Top brand recognition• High performance, lasting

value• Complete customer

satisfaction, repeat sales

Click to see the testimonial

The Rain-X Customer ExperienceThe Rain-X Customer Experience

• See Rain-X in action– Driver’s side has been

treated with Rain-X– Passenger side hasn’t

• Performs in multiple geographies and climates

• Delivers– High gloss shine– Consistent protection– Safer driving for you


The Rain-X Customer ExperienceThe Rain-X Customer Experience


Brand Name RecognitionBrand Name Recognition– Why not offer the

performance and brand your customers already know…

…and will pay for again on their next wash?

Click to see the TV commercial

– Rain-X Online contains surface reactive silicones and other polymers that bond and cure to provide durable water repellency and level the surface, adding shine to multiple vehicle surfaces

Enhanced Performance:Enhanced Performance:How it worksHow it works

The three stages of Rain-X Online Protection


Longer ProtectionLonger Protection

Protects vehicles even after multiple washesProtects vehicles even after multiple washes

Water Repellency on Vehicle Body

40

50

60

70

80

Initial Cured (24Hrs) Wash 1 Wash 2 Wash 3

Co

nta

ct

An

gle

Rain-X

Popular Protectant

Control


The Rain-X Marketing ProgramThe Rain-X Marketing Program

•Traditional• banners, windscreens, handouts

•Custom•Menus, pump toppers

•Many more sales-driving ideas available!


General Marketing MaterialsGeneral Marketing Materials

Rain-X 13x16 Backlit, # 36447

Rain-X 16x26 Backlit

Backlit, #36448 Rain-X 22x28,

#S36443Rain-X 28x44

#S36442

Rain-X Complete Banner, #S36446

Rain-X Complete Cap,

#S36437

Rain-X Cooler decal, #S36454

Rain-X Mobile, #S36455

Rain-X Pennant, #S36451

Rain-X T-Shirt, #S36456 (Lrg),#S36457 (XL), #S36458 (XXL)

Rain-X Walkway Window Decal, #S36449

Rain-X Windshield Cling, #S36450

Rain-X pump topper, #S36516

Rain-X Change mat, #S36489

Rain-X Silent seller,

#S36453

Rain-X Drum cover,

#S36452

Rain-X Neon light

stick,

#F1910

Rain-X Loyalty Card

Rain-X Lobby DVD,

#S36490

Rain-X Traffic Cone Part # S37458

Rain-X Fall/Winter handouts (Part # S36722) and handout holder insert - Part # S36723

Rain-X Fall/Winter Banner, Part # S36724

Rain-X Winter Menu BackerPart #S36721

28x44 Rain-X Fall/Winter

Windscreen Part # S36720 Rain-X Fall/Winter Sweatshirts (see program

launch letter for sizes and part numbers)

Winter Marketing MaterialsWinter Marketing Materials


Summer MarketingSummer MarketingNew for Summer 2006 …New for Summer 2006 … Refreshed Marketing!Refreshed Marketing!

• New Visual Imagery New Visual Imagery … to appeal to broader geographies• Sunny climates

• Arid climates (de-emphasis on “rain”)

• Rainy climates

• New Messaging New Messaging … to appeal to a broader market• Simplify positioning, focus on emotional appeal

– “Protection for Your Vehicle, Safer Driving for You”

• Continue to focus on performance, especially in arid climates– “When it Comes to Protection, Rain-X Shines”

Advanced All-Weather ProtectantAdvanced All-Weather Protectant

Summer MarketingSummer Marketing• Most are available in three versionsthree versions … sun, rain, arid

– Windscreen

– Handout

– Handout Insert

– Cooler Decal

– Change Mat Insert

– Cat Sheet (one version)

– 10’ Banner (one version)

Advanced All-Weather ProtectantAdvanced All-Weather Protectant

Refer to Summer Marketing Order Form

or Cat Sheet for Complete Details

Click To Return To General Info



Now Featuring

Rain-X Online

Banners and SignagePenantsWindow Treatments

Turn Ordinary into Rain-X-traordinary

And Much More…


Reinforce with retail Rain-X productsCooler decals and window stickersWalkway ceiling mobilesAnd much more…Change mats, hats, shirts, cashier buttonsLobby Video + Testimonials



Application OptionsApplication Options

F1900 - Rain-X Arch Round: Includes sign panel and LED light strip and K Series

foam nozzles

F1902 - Rain-X K-Series Foam Sticks


Increased sales- No added labor Increased profits

The equation is clear


About That Simple Question…About That Simple Question…

Inputs

• One 30 gallon drum Rain-X Online Protectant

• 1 oz per car treated

• Charge $5 extra per treatment

• $19,200 per drum

The Rain-X Online Cash Flow Calculation


Sell the brand your customers knowSell the brand your customers know

And watch your revenues grow!And watch your revenues grow!

Questions?Questions?

advanced all-weather protectant rain-x online protectant presentation

Documents

s36489 rainx

rainx 22x28

rainx passenger

s36443 rainx 28x44

s36454 rainx mobile

s36455 rainx pennant

s36451 rainx tshirt

stages of rain