Advanced Custom Field Management now in

Impel CRM.

Preference driven Custom Fields now into your CRM.

Bangalore, India, October 20th , 2011 -- Bangalore-based Software-as-a-Service (SaaS) CRM

company, PK4 Software Technologies, today announced that availability of preference driven custom

fields in its flagship product Impel CRM.

Impel CRM customers now have an even more simple, effective way to enhance their business

preferences with Impel’s Advanced Custom Fields. The improved custom fields like Dependent Fields

and Look-up Fields creates an effective way to capture data and field correspondences in Impel to

cover a wide range of customer information.

Impel offers fine control over the behavior of nearly every field in the system with the release of

Advanced Field Management mechanism. While the Dependent Fields in Impel track dependencies

between various fields, the Look-up Fields establish relationships between entities and modules linking

PK4 Software Technologies

#31, Kempapura, Hebbal

Bangalore 560024, INDIA

Phone +91-80-3008-0000

Fax +91-80-3008-2006

www.ImpelCRM.in

For Details, Contact: Sahana Bose

Phone +91-80-3008-0000

sahana@impelcrm.in

Advanced Custom Fields now in Impel.

each other, providing you complete visibility into your customer’s information. Implemented using the

latest techniques in JavaScript, DOM (Document Object Model) and a JSON based variation of AJAX,

Impel can now respond to user preferences instantaneously, with a complete 360 degree view.

Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “Custom fields complement your

business process by reflecting the information that is most important to you to replicate your Business

model. Impel CRM's Advanced custom fields for customer's data are introduced keeping in mind the

dynamic business needs and processes. Both, the Dependent and the Look- up field tools allows you to

exercise control over user preferences and employ automation where ever appropriate. And that’s the

power we deliver to our users with Impel”, he added.

About PK4.

PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their

customers at the center of their business. Impel CRM helps sales and support executives spend more

time with customers and less on administrative work. Impel CRM helps companies increase revenues

and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel

CRM is used by sales, marketing and customer service teams across a variety of industries ranging

from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on

the Free Trial button on www.impelcrm.in and start using Impel – now!

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