advanced email+social integration
DESCRIPTION
Advanced Email+Social Integration, as delivered by Christopher Penn at SocialFresh Charlotte.TRANSCRIPT
Advanced Email+Social IntegrationChristopher S. Penn (@cspenn)
A Quick Diversion into World of Warcraft
GearAbilities
Skill
“If only I had better gear...”
WoW:Gear
AbilitiesSkill
Marketing:Tools
TacticsStrategy
Strategy
Metcalfe’s Law
Audience
Prospects
Leads
Customers
Evangelists
SocialSearch
Advertising
LikingC
Reciprocity
Social Proof
ConsistencyD
Authority
Scarcity
Tactics
Beginner
Social reminder/reinforcementCD
CD “Pre-Seeding”
CD Welcome Messages
CD Welcome Landing Pages w/Email
D Share with your network
D Share with your network
C Live Data from SWYN
C Social Synchronization
Intermediate
The Like ButtonC
Recent ActivityC
Follow Button
Social Commenting
C
RecommendationsC
Find on Facebook
Expert
D Facebook Registration
Like GateC
Like Gate
C
Like Gate
C
Influence Scoring
Influence Scoring
Do the work
Case Study
A Word on Measuring
Multichannel Funnels
Wrapup
The Social Habit IIThe Edison Research/Arbitron Internet and Multimedia Study 2011
Tom Webster - Vice President, StrategyEdison Research
http://ar.gy/QHy
www.whatcounts.com/emailsummit Oct. 4-5
Christopher [email protected]: @cspennLinkedIn: cspenn.com/lFacebook: cspenn.com/fWeb: christopherspenn.com