Advanced Embedded

Technologies

NTT Group - Overview

NTT Group offers full stack, full life cycle services, including consulting, across applications, managed ICT, data center networks and telecommunications through its companies worldwide.

Revenue*: USD 106 billion Operating Income*: USD 15 billionGlobal Presence: 89 countries & regionsEmployees: 283,000 worldwideNetwork Coverage: 190+ countries & regionsSubsidiary Companies: 922 worldwide

Note: *Revenue of JPY 11,799.6 billion and Operating Income of JPY 1642.8 billion converted to USD by NTT Group

Our Values

Clients First Foresight Teamwork

Solutions & Applications

Managed ICT & Data Center Network

TELECOMMUNICATIONS CARRIER

RESEARCH & DEVELOPMENT

IT SERVICES

26,500EMEA

29,000APAC

26,000AMER

38,000JAPAN

NTT DATA Group - World-class IT Services Provider

SERVICES

BUSINESS AREAS

Advisory services

Application development

Enterprise Application Services

BusinessIntelligence OutsourcingInfrastructure

ManufacturingAutomotive, ConsumerElectronics & High Tech

Public Sector & ResourcesEnergy & Utilities

Logistics & Distribution

Banking & Financial Services Insurance

LifestyleTelecommunications Healthcare

EBSFounded inCluj-Napoca

2000 Development ofown ERP system

– Clarvision

2002

EBS extends itsportfolio by Application

Management & SupportServices

2005 EBS becomesMicrosoft Gold

Certified Partner

2006

EBS becomesSAP Value AddedReseller Partnerin Romania andOracle Partner

2009 EBS becomesSAP Preferred

Supplier inGermany

2010

2011EBS reaches

500 employeesin 5 major

Romanian cities

2012NTT DATAacquires

100% of EBS

2013 74.25% ofturnover from

nearshorebusiness

2015

EBS becomesNTT DATA Romania;

new Embedded branchinaugurated in Novi Sad

2016

70+ mil EU turnover;partnership with UI Path& Amazon Web Services

SAP Platinum Partner

2019Development ofown R&D center

2017

2013

600

2014

650

2015

800

2016

1,200

FY2017

1,600

FY2018**

1,700+

2013

18.0

2014

22.0

2015

25.0

2016

36.6

FY2017

57.4

FY2018**

79.8

Female / Male

35% / 65% 3,000+Students guided in

Academic Programs

35Average

age

74 %Employees have

5+ years seniority

8 %Attrition

rate

43 %Of hires

through referral

500+successfully

delivered projectsnational & international clients

in 10+ countries

380+

No. 7Top Romanian

IT Services providers

1,800+Profesionals

Top employer on the Romanian market

EBS extends itsexisting portfoliowith Embedded

Services andbecomes SAPService Partner

No. of employees evolutionTurnover (mil EUR)

Revenue distribution: 70% / 30% International / Localcalendar years; ** estimatedcalendar years; ** estimated

NTT DATA Romania - Key Facts

Our TeamOur top engineers have more than 15 years of experience in working with global clients and industry leaders. Their experience is backed by the group’s45 years of expertize in the automotive industry and IOT and its 2 bil. $ investment in R&D and innovation for CASE (edge computing, connected services, autonomous drive, electric vehicle, e-mobility services). This combination of technical and management skills, tools and ingenuity has brought high value to clients all around the world.

Advanced Embedded Technologies

Business Key Facts

Senior & Lead level professionals

Clients extending our partnership

Projects successfully delivered to industry leaders

68%

75%

80+

A balanced distribution of services

400+ dedicated experts 6% attrition

rate

88% of Fortune Global are our clients

5 out of the top 10 automotive leaders are using our services

53%Software

development

47%Testing

services

7 delivery centers

Our company has been rated one of the most popular employers on the Romanian labor market.

Nearshore delivery & proximity: cultural, geographic, temporal (time zone), cultural, linguistic

100% of our employees speak English 55% are German

speakers

Delivery Flexibility: dedicated teams, shared services, Time & Material, Fixed Price projects

Annually organized academies on different focus areas: embedded, SAP, Cobol, etc.

1,300 +applications/year

Effective recruiting organization: IT specialist database and

3,950Interviews

419Hirings

162Juniors

257Seniors

vs. vs.

We deliver custom software products and services, from analysis to maintenance, across the entire software lifecycle. Versed in frontend & backend development, software system testing and custom integration, our experts create state-of-the-art solutions for global leaders in various industries. By optimizing the design process, we keep the needs of our customers in focus throughout all stages of the workflow.

Overview

• AUTOSAR & Functional Safety• AI & Autonomous Driving• Connected cars• Human-Machine Interaction & In-Vehicle Infotainment

Selfdriven to success

AUTOMOTIVE

• Smart City• Smart Home• Smart Factory• Edge AI & Server-side AI

Home is where technology is

IOT & IIOT

• Wearables• White Goods• Digital Entertainment Services• Firmware development

Just a touch

CONSUMER

On emerging intelligent vehicles we redefine driving as an experience, as we edge AI to enhance in-car applications:

AI & autonomous driving

From airbags to multifunctional cameras, night vision and AI assistants, our software experts have specialized in designing some of the most performant advanced software platforms for driver assistance.

• Face recognition (RGB cameras, depth cameras)• Automated in-car environment setup

• preferred seat position• HVAC settings • speaker volume• car routes

• Hybrid automotive assistant – combines AI with non-verbal modalities such as gaze detection, virtual voice recognition assistant, driver drowsiness detection

• Integration of machine learning algorithms, particularly reinforcement learning to stabilize with low-energy Blockchain:• Data logging • Car sharing:

• Flexible key usage• Advanced logistics (commercial vehicles)

SAFe with usIndustry leaders and OEMs have trusted us to develop functional safety features within all software components based on safety requirements according to ISO26262 and ASPICE because we offer:

• Experience implementing mature processes in automotive development

• Main item traceability & consistency• Implementation of measures for avoidance of

hazard and damage

• Matching ASPICE related processes to the quality of the delivered product

• AUTOSAR development & integration between AUTOSAR and high level OS

AUTOSAR & Functional Safety

AI & Autonomous Driving

Human-Machine Interaction & In-Vehicle Infotainment

Connected cars

1. Automotive

AUTOSAR & Functional Safety

Humanizing the car of the future through environment personalization and driver experience, resulting in ease of access and less distractions, as the smart car becomes an extension of the driver’s world.

• Voice controlled HMI

• Development of holistic HMI systems

• Standardization

Instrument clusters

Head-up Displays

In-Vehicle Infotainment

Secondary displays

Interior camera

Key Technologies

RTOS UML XML

C/C++ Animations QML/Qt

• Multiple layouts • Full digital vs. analog & digital• Combined functionalities• Customizable• Communication with other devices in the car

(e.g. Head-up Displays, secondary displays)

• Becoming a standard device on cars• Multiple layouts in terms of display• Combined functionalities• Communication with other devices in the car

(e.g. instrument clusters)

• Infotainment, navigation etc.• Multiple display layouts• Connected to other devices both inside and outside the car• Combined functionalities• May centralize data in “one single display” in sync with the

instrument cluster

• Infrared camera to monitor driver’s fatigue/distraction• Gaze target recognition (e.g. mirror, thus measuring traffic

attentiveness)• Drowsiness classification• Face recognition• Head pose – helps adjusting the head-up display and car mirrors

AUTOSAR & Functional Safety

AI & Autonomous Driving

Human-Machine Interaction & In-Vehicle Infotainment

Connected cars

• HMI Personalization (driver level)

• 3D HMI

• Head-up Displays

Human-Machine Interface Development

Safety and Driving Assistance(ADAS)

Diagnostic & Maintenance

Connectivity

In-car intelligence

Cloud Services(Backend Server)

* Vehicle Information

Viewer Smart Phone

* Vehicle Information* User Operation

* Service information

SmartDeviceLink

* Vehicle Information

CAN Signal

AUTOSAR & Functional SafetyAI & Autonomous DrivingHuman-Machine Interaction & In-Vehicle InfotainmentConnected cars

Connected Cars

Building a fully connected car ecosystem using V2X connectivity solutions and services regardless of its service provider. Within this market, the IVI systems are expected to lead as they grow in potential and capabilities.

Connectivity through internal (dedicated ECUs) and external (smartphones) platforms, to cloud services:

Perfecting user experience using Edge AI:

• Personal organizers • Connected multimedia (DTV, Audio/Video streaming

services)• Telematics• Blockchain for automotive• Advanced In-Vehicle Infotainment development with

Automotive Grade Linux• Connection between smartphones and IVI systems

(SmartDeviceLink, Android Auto, Google Car Play)• Remote diagnostics (field-tests providing information

for OEMs)

• Personalized environment: SDL based HMI enables various content streaming from the smartphone (multimedia, HD maps, DTV, phone’s menu view).

• In cloud processing: the data for more demanding applications are bridged to cloud for more complex analytics

• Safe drive: background monitoring & analysis to avoid driver distraction.

Vision / Multifunctional Camera

A camera based driver assistant system that combines more applications:Lane Departure Warning (designed to warn the driver when the vehicle begins to move out of its lane)High Beam Assistant (recognizes oncoming vehicles at night, switching headlights between main and dipped beam automatically)Speed Limit Info

Airbag

Safety software modules for occupancy and buckling statuses, acceleration and pressure sensors, gyro and pretensions drivers.

Mirrorless cars

Increased safety and reduced fuelconsumption by replacing wing mirrors in commercial and special vehicles with exterior cameras and an in-car display.

Light Control Panel

A newer version of a sport car’s light control panel.

Radar 77Ghz / Front / Rear

Gathers information about the objects around the vehicle in order to determine the driving situation and emit warnings in potentially dangerous situations.

Suspension Control CE – Chassis Electronics –Suspension Control

IVI - In Vehicle Infotainment

Displays mobile device content on the vehicle's head unit.

Night Vision

Night Vision pedestrian detection based on infrared camera which detects the heat

Brake systems: EBS/ESP/ACC

The electronic breaking systems reduce the breaking distance by several meters.

Fuel Control Module

Efficiently controls the vehicle’s fuels used for cooling, control and running

Instruments ClustersHead-Up Displays

Safety innovations (active braking assist, evasive steering assist, car-to-car communication, interior driver-monitoring camera)Autonomous drivingDevices connectivity (in-car or external)

DC to DC ConvertorBattery Management System

Monitors and manages the battery, calculating secondary data and reporting on it. The software balances the battery’s environment to keep it functioning within its Safe Operating Area.

Smart City

Smart Homes

Smart Factory

Edge AI & Server-side AI

IOT

Location

Network

IIOT

Synchronization

Project Management

DesignAutomation

Events & Notifications

Weather

Entertainment

Home Automation

For smarter factories, we design automation tools and process optimization mechanisms, bringing solutions to challenges met in various industries:

• Industrial automation & protocols• Analytic solution for retail businesses• Centralized shop control• Data mining & pattern recognition• Blockchain• Development of firmware & software for hybrid multi-sensor nodes with GPRS and WiFi connectivity

Technology is closer to home than ever before, cities grow smarter as everything stands more and more connected: phones, wearables, household objects, cars, cameras, buildings, elevators, tools, etc.

• Multisensory analytic software platform• Sensor network & sensor data fusion• Smart energy solutions• Image processing and pattern recognition• Communication protocols for IOT devices (ZigBee,

Z-Wave, 6LoWPAN, Lora, UPnP, REST, SOAP, ModBus, Bluetooth)

• Applications development on top of real-time OS

IOT (smart homes & infrastructure) IIOT Innovating manufacturing & retail2. IOT & IIOT Internet Of Things Industrial Internet Of Things

TVs that remember your favorite shows and notify you before they start and refrigerators that remind you to buy milk, shirts that monitor your vital functions on the job. Smart apps start reshaping the way we live our lives, making things easier to track and manage.

Competences

“Hitoe” is a functional material capable of measuring biomedical signals to obtain, for example, a person’s electrocardiogram or electromyogram. This material was developed by applying NTT-developed conductive fiber technology, in which fiber material is coated with a conductive polymer. Hitoe T-Shirts are currently being used by several F1 drivers to continuously monitor their condition in real time, as well as by japanese bus drivers within a governmental project to prevent traffic accidents.

• DTV Stack – digital television• Smart Home Platforms: systems linked through

communication protocols for IOT devices• Healthcare devices & ICU• Development of hardware prototypes up to sample A• Innovative test automation for touch screens

Future Healthcare: Hitoe Case Study

Buru-Navi

Buru-Navi exploits the nonlinearity of human haptic perception to induce force sensation. When a small mass in the Buru-Navi device oscillates along a single axis with asymmetric acceleration, a person holding this device typically experiences a kinesthetic illusion characterized by the sensation of being continuously pulled (or pushed) by the device. Its applicability varies from being used as an orientation device for citizens in different scenarios to serving as a simulation tool for virtual environments.

Sota

SOTA is a new generation interactive robot, designed for multiple applications focused on the key theme of the personal assistant. Equipped with synthesis and speech recognition capabilities, used in synergy with NTT DATA’s Intelligent Virtual Entity (IVE) solution, SOTA is able to understand natural language and interact with the user with the ability to contextualize requests and to maintain memory of the same. Through IVE, SOTA is able to support complex conversations, aimed at refining the human user’s demand to provide the best possible answer based on the knowledge base used.

Other NTT Group consumer innovative products:

3. Consumer

WorkflowsAccording to the needs of the customer and industry specifics, our flexible team adapts its work model to deliver high quality software products and services.

As your innovation partner, we integrate cutting-edge technologies to find new solutions for your business processes.

The Tech

SCRUM

Automotive: V-Model

RequirementDesign

ArchitectureDesign

SystemDesign

ModuleDesign

UnitTesting

IntegrationTesting

SystemTesting

AcceptanceTesting

Valid

ation

Pha

ses

Verification Phases

Coding

DailyScrumMeeting

Product Backlog Sprint Backlog Product Increment

Action Items:1. Item 12. Item 23. Item 3 30-DAY

SPRINT

SCRUM ROLES:

Scrum masterProduct owner

Team members StakeholdersUsers

IOT & IIOT• Sensor networks• Sensors fusion• Data mining• Blockchain• Pattern recognition• Protocols• Big Data• Edge AI

Edge computing,Edge & Classical AI• Medical imagining• Machine vision• Hybrid solutions for edge & cloud• AI Trainings and fast prototyping

CONSUMER• DTV• Digital Radio• Wearables• Bare metal embedded development• Innovative touch-screen test automation

AUTOMOTIVE• AUTOSAR• LINUX• ROS• AGL• RTOS• ISO 26262• Edge AI• Human Machine interaction

CONNECTED CARS

SMART SERVICESHardware design &

prototype development

Embedded AMS

16%

19%

13%

8%

14%

6%

1% 1%

11%

SAP Java .NET QA Web Siebel Cobol Other0

5

10

15

20

11%

Embedded Technologies & Tools:

C/C++, C#, Python, Perl, Lua, ASM, VxWorks, LabVIEW, CAPL, CAN, LIN, RS232, SPI, I2C, MOST, FlexRay, Ethernet, CANoe / CANalizer / CANape, Cantata, Tessy, BSKD, MKS, Matlab / SIMULINK, SciLab, Qt, IAR, Keil, Atmel AVR Studio, CVS, GIT, Tortoise, Valgrind

NTT DATA Romania Technologies:

Work hard, play hard Relationship with the academic environment

Partnerships

Students guided Motivated and professionally

supported through our programs

Partner Universities in 7 cities

Cluj-Napoca, Timișoara, Iași,București, Brașov, Sibiu, Novi Sad

Internship

Mentorship

Student Jobs

Post-universitary programme

Academies

Seminars & Student Events

summer practice

bachelor & dissertation support

for German speakers

for professional reorientation in IT

Advanced Embedded Technologies; Other Technologies

Analytics, Big Data Class, Conferences & Workshops

3,000+

Certifications

© N

TT D

ATA

Rom

ania,

07/

2019

About NTT DATA Our locations

www.nttdata.ro

NTT DATA Romania is an IT service provider and system integrator, with a team of over 1,800 specialists in Romania and Serbia, delivering a variety of projects across diverse industries: Automotive, Banking, Manufacturing, Energy and Utilities, Public Sector, Retail, Transportation & Logistics.

The business portfolio includes the following services: development and integration of standard or customized software solutions, application management services, testing, quality assurance, IT & business consulting, IT security and infrastructure services, etc.

NTT DATA – Trusted Global Innovator is part of NTT Group (Nippon Telegraph and Telephone), one of the global ICT (Information and Communication Technologies) leaders, with over 283,000 employees and a large portfolio of global infrastructure solutions, communications and IT services. NTT DATA is Top 10* global business and IT services provider. * Source: Gartner, “Market Share: IT Services, 2017” published on June 11, 2018

Cluj-Napoca NTT DATA Romania Headquarters 19-21 Constanta St. 400158 Cluj-Napoca Tel: 0264 406 460 E-mail: nttdata@nttdata.ro

Sibiu Office 1: 27 Hipodromului St. 550360 SibiuOffice 2: 35D Oituz St. 550337 Sibiu

Iasi Building UBC 6 5C Palas St. 700051 Iasi

Brasov 3 M. Kogalniceanu Blvd. 500090 Brasov

Bucharest Unirii View Building 6-8 Corneliu Coposu Blvd. Floors 14-17 030606, Sector 3, Bucharest

Timisoara Openville, Building UBC 3 1A, Demetriade St. 300088 Timisoara

Novi Sad 2 Grckoskolska St. 21000 Novi Sad, Serbia