Advanced Keyword Research

By: Gaganpreet Singhwww.CreativeBloggingIdeas.com

• 1. What are keywords• 2. Types of keywords• 3. Different research strategies for different

types of keywords• 4. Keyword Analysis• 5. Keyword Finalization• 6. Tools Used For Keyword Research• 7. Bonus - Keyword Research Mythbuster

Presentation

Keywords

• Key + Word = Important + Word• Every word is not keyword• Words that drives profit is keyword• Profit = Words that makes us money

Right Keyword

• Right Keyword = Right Targeted Traffic• Right Keyword = Right Traffic Volume• Wrong Keyword = Wrong Traffic

• Before understanding Keyword Research, we need to understand Purchase Funnel

Purchase FunnelAwareness

Opinion

Interest

Action

Purchase Funnel

• First we need to create awareness • Then consumer will form an opinion about

your product• The opinion will create their interest in your

product• Once interest is created, action is taken

Example

• What is iPhone = Awareness Phase• iPhone 5 review = Opinion Phase• iPhone 5 price = Interest Phase• Buy iPhone 5 = Action Phase

Questions

Types of Keywords

• Navigational Keywords• Transactional Keywords• Informational Keywords• Seasonal Keywords– Cyclic– Non Cyclic

Example

• Navigational Keywords - Cars• Transactional Keywords – Buy Cars• Informational Keywords – How To Buy a Car• Seasonal Keywords– Cyclic – Christmas Gifts– Non Cyclic – 2013 20-20 Cricket Schedule

Keyword Research

• Navigational Keywords – Do not go for it• Transactional Keywords – For Business Sites• Informational Keywords – For Blogs• Seasonal Keywords – Part of Transactional &

Informational

Transactional KWD Research – Business Sites

Assuming That Website Already Exists

1. Explore your industry2. Create a PSL Chart3. Write 3-5 seed keywords4. Research Child Keywords5. Spy on Competitor Keywords

1. If targeting Google – “Keyword Planner”2. If Targeting Bing – Research Keywords” Tool

Child Keywords – Business Sites

• Demo – Keyword Planner• Bing “Research Keywords” Tool – DIY

Keyword Analysis

• How to Analyze Keywords – Later

Questions

Informational KWD Research – Blogs

• Assuming – You’ve a website• Assuming – You’ve to create a website – Use

Flippa for market research - Demo

Questions

Seasonal Keywords

• If you’ve a website –• If you don't have a website• Market Research• To explore Market – http://stats.grok.se/• To check if a keyword is Seasonal of Not –

Google Trends

Questions

Keyword Analysis

• High Search Volume – Keyword Planner• Low Competition– Moz KWD Difficulty Tool :

https://moz.com/researchtools/keyword-difficulty (paid)– Keyword Revealer -

http://www.keywordrevealer.com/keyword_tool.php- Free

Note: Only select keywords having Score less than 35-40• Low Competitors – Moz KWD Difficulty Tool

Recommended Tools For KWD Research & Analysis

• Keyword Planner• Bing “Research Keyword” Tool• Uber Suggest• Google Trends• Google Suggest• Long Tail Pro• Copy Competitor Keywords

Keyword Mythbusters

• High CPC Keywords will give high income – Keyword Planner

• Monthly Income of a Keyword Formula Exists• XYZ Tool is good for Keyword Research –

Almost all tools fetches Keywords using Google/Bing API. Eg SEOMoz Uses Google API

• Keyword Analysis can be done using tools like Market Samurai, Long Tail Pro etc.

Questions

Happy SEOing