PowerPoint Presentation

Local Lead GenAd Hustler

Affiliate Summit East 2012

What Is It?Generating leads or sales for local business through a variety of online methods.

Local Lead Gen

90% of consumer purchases are made within 20 miles of where people live or work

Spending on digital media for local advertising will grow about 19 percent through 2014

Nearly all consumers (97%) now use online media to shop locally

83 Percent of the people using local search sites follow up their research with offline action (ie. Phone calls, e-mails & purchases)*Kelsey Group**Clickz***BIA/Kelsey & ConStat/Google Places For Business****TMP Directional Marketing/comScore

Just The FactsWhy Bother With Local?

**********Print (Mostly Newspapers)RadioCableDirect MailOutdoor Advertising (Billboards, Bus Stops, Shopping Carts, etc)Phone Book

Dont Forget About Increasing Internet Competition:ReachLocalSuperPagesAT&TYodleNiche Services: ServiceMagic, Restaurant.com, TrueCar.com

Competition

Your Ad Dollar Competition:More & More Local Businesses Are Trying Internet Marketing.Most dont think that their online marketing is effective.

Now Is The Time

Enter Local Lead GenBy guaranteeing results, local businesses are more likely to give your service a try.

Advantage

But How Does It Work?Targeted Traffic + LP = Leads

The Formula

Sell Leads For ProfitMake Monies/Pop Bottles/Get Ladies

Search Engine Marketing (By Far The Best)Organic SearchFacebook AdsAd NetworksMedia BuysClassified

Any Media That You Can Geotarget Can Work

Targeted TrafficOfferCall To ActionEmail FormTracking Phone Number4 Pillars

Landing Pages

[Point Out 4 Pillars]

Landing Pages

OFFERCALL TO ACTIONEMAIL FORMTracking Phone Number

Landing Pages

+42% Increase In Leads

Landing Pages

[Delete Name Of Client]

Landing Pages

[Delete Name Of Client]

Landing Pages

TipsWYSIWYG Web Builder 8CoffeeCup Form BuilderSimfatic Forms

Landing Pages

EmailsMail ForwardersHosted Forms (Logiforms, Wufoo)LeadMesh

Phone CallsTracking Numbers(Local or Toll Free)Callsource,800Response,IfByPhone,MongooseMetrics etc.

ClicksGoo.glLinkTrackr

Tracking

Your Selling Me Crappy Leads!

Client Incompetence

Simple But Out Of The Box TacticsGoogle Ad ExtensionsCraigslistLead ArbitrageEmail (Database/CityTwist)

Think Outside The Box

Ad Hustlerwww.adhustler.com

ShoeMoneywww.shoemoney.com

CDF Networkswww.cdfnetworks.com

WickedFirewww.wickedfire.com

Suggested Resources