advanced management and entrepreneurship€¦ · planning and execution of an effective integrated...

Bombay Chartered Accountants Society

Advanced Management and EntrepreneurshipFour- Month Post Graduate Program for CAs

April 2017

ISME is a

Overview

© 2016 Indian School of Management & Entrepreneurship | Strictly private and confidential

Details of the Program

Strictly private and confidential

Contact ClassesUpto 120 hours in total with 102 hours heldweekly on Saturdays at the ISME Campus,

Lower Parel, Mumbai plus 18 hours at BCAS.

Eligibility CriteriaCA’s with minimum 2 years work experience

post qualification

SelectionFirst-come first serve for 25 students(First Preference for BCAS Members)

EvaluationProjects and Presentations

Continuous Evaluation

Duration & Fees4 Months

Rs. 30,000 + Service Tax

Course Details


Modules:

• Entrepreneurship• Management

• Human Resources• Strategy• Soft Skills• Marketing• Core module - Chartered Accountants


Course Module

Entrepreneurship

Entrepreneurship can be defined as self-directed value creation. In these workshops, participants will learn the traits and skills that characterize a successful entrepreneur, including those who apply entrepreneurial skills while working as salaried employees. They will become familiar with alternative ways to evaluate entrepreneurial ventures from the idea stage through early growth, including the criteria upon which investors make their investment decisions. The course will be taught through group discussions, case studies, and individual/group learning exercises.

Traits and Skills of Successful

Entrepreneurs

Definition of entrepreneurshipThe four traits of a successful entrepreneurThe three skills of a successful entrepreneur

Options for Entrepreneurs

Motivations for entrepreneurshipRoles and responsibilities of entrepreneursIntrapreneurship

Evaluation of Entrepreneurial

Ventures

Assessing new business ideasBusiness plansEvaluation of early stage and growing ventures

Module Content:



Course Module

Management

Managers are the people who are responsible for getting work done in organizations. As the world changes, new technologies and new attitudes mean that managers must adapt in order to thrive. This course will acquaint managers with the latest theories and best practices for making their companies more productive and their employees more engaged. The course will be taught through discussions, case studies, as well as individual and group learning exercises.

Management Basics The definition and purpose of managementThe four jobs of a manager

The Leadership Pipeline

Levels of management in large organizationsResponsibilities and traits required at each level

Managing Teams Team roles, responsibilities and dynamicsPatrick Lencioni’s Five Dysfunctions of a Team

Conducting Reviews

Goals and elements of a performance reviewTurning difficult situations into productive conversations

Project Management

Systems thinkingTools and techniques for effective project management

Compliance The hazards of non-complianceManagerial levers for achieving compliance

Innovation Opportunities and problemsTechniques to boost creativity

Operations Management

Integrated Logistics Management Supply Chain Management

Module Content:



Human Resources

Human Resources are the backbone of every organization. This course examines the types of policies and programs that companies use to recruit, retain, engage, develop and reward their employees to elicit brilliant performance and results. Participants will become familiar with current best practices in the field of Human Resources Management. The course will be taught through discussions and case studies, as well as individual and group learning exercises.

Course Module

Human Resources Basics

The role of HR in the organizationSpecializations in HR

Organizational Behavior

Motivations of employeesTechniques for building employee engagement

Organizational Development

Organizational structuresApproaches to corporate culture

Conducting Interviews

Skilled interviewing techniquesBehavioural interviewing

Performance Management

Alignment of corporate and individual goalsMeasurements and assessments

Learning and Development

The value of L&D in the organizationL&D programs that work

Module Content:



Strategy

Strategy is the process that helps companies stay ahead of the competition and the market. In these workshops, participants will learn the foundations of strategy, key frameworks for strategic analysis, a step-wise process for strategic planning, and techniques for assessing and correcting a strategic plan during implementation and roll-out. The course will be taught through group discussions, case studies, and individual/group learning exercises.

Course Module

Basics of Strategy Definition and goal of strategyMichael Porter’s Five Forces

Strategic Thinking Future orientationScenario planning with STEEP

Strategic Planning

Four-step planning processFeedback loops and course correctionsBalanced Scorecard

Module Content:



Soft Skills

Soft skills are essential for success in every area of business and life, and those who possess them often rise to the top echelons in their chosen fields. Soft skills include interpersonal skills, as well as productive and valuable ways of thinking. This course will increase the participant’s awareness of soft skills and provide a roadmap for those who want to expand and increase their abilities in these areas. The course will be taught through discussions, as well as individual and group learning exercises.

Course Module

Leadership Difference between leadership and managementLeadership behaviours, traits and styles

Personality Types The Myers-Briggs Type IndicatorWorking with different personality types

Communication Clarity in communicationHigh- and low-context communication

Critical Thinking The five abilities of a critical thinkerBasics of logic (deductive validity)

Design Thinking Empathy and creativityFive-step design thinking process

NegotiationNegotiation strategiesNegotiation techniques

Writing Your CVAssessing your strengthsCommunicating your strengths

Conflict Resolution

The sources of conflictTechniques for conflict management and resolution

Module Content:



Marketing

This course will equip the learners with knowledge about the nature, purpose and the construction in the planning and execution of an effective Integrated Marketing Communications (IMC) strategy and other related aspects of marketing. The learners also gain insights into Customer Relationship Management and 360 degree marketing strategies along with Digital and Social Media Marketing skills. The course will be taught through discussions and case studies, as well as individual and group learning exercises.

Course Module

Marketing Management

Introduction to marketingMarketing strategies to scale

Professional Services Marketing

Challenges in marketing professional servicesProven techniques for marketing professional services firms

Advertising BasicsAdvertising and sales promotionAdvertising media management

Sales & Distrib. Management

Sales and incentivesDistribution systems and CRM

Market ResearchMarket research: An introductionProblem generation and decision models

Digital and Social Media Marketing

Digital vs. traditional marketing toolsSocial media marketing

360 Degree Marketing

Integrated Marketing Communications (IMC)Understanding consumer touchpoints

Module Content:


© 2016 Indian School of Management & Entrepreneurship | Strictly private and confidential

Module Description

Core Module –Chartered

Accountants

Networking skills for professionals

Visible Expertise

Practice Management

CFO to CEO

Knowledge Management

* - course content at the discretion of BCAS and ISME. Subject to changes.

Thank You


advanced management and entrepreneurship€¦ · planning and execution of an effective integrated...

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