A D VA N C E D M E D I A B U Y I N GPA RT 1 O F 3

T H E A G E N D A …

• Teach you how to get TONS of GOOD traffic

• This is a 3-part (advanced) training series

• Give you a HUGE edge over “other marketers” out there

• I want to hear YOUR SUCCESS STORY

T H E T R U T H Y O U N E E D T O K N O W…

• Traffic for your business is not EVERYTHING, but it’s as important as oxygen for humans or the fuel for vehicles

• Most people overcomplicate “traffic-getting”

• There’s virtually UNLIMITED amounts of traffic

• No Such Thing As “FREE Traffic”

• Master Traffic = Write Your Own Paycheck

M I L L I O N - D O L L A R T I P S : - )

• Dig Your Own “Well”

• Depend On NOBODY or ANYTHING for Traffic

• Position your business to work WITH THE SYSTEM. Not Against The System. (internet is built on advertising)

• Master Paid Marketing & Media Buying

T Y P E S O F T R A F F I C• Pay Per Click

• Pay Per View

• Per Per Call

• Email Newsletter

• Solo Ads

• Email Media Buying

• Email Traffic Agencies

• SEO / Organic

• Affiliate Networks

• Banner Media

• CPA Media

• Social Media

• Mobile

• Content Syndication

• Retargeting

• Video

• Offline Media

• Traffic Exchanges

• RSS Directories

• JV Traffic

• Torrent Marketing

• Podcasting

• Viral Traffic Strategies

• + MORE!

M E D I A B U Y I N G• One of the most stable & reliable traffic strategies

• Simply buying banner space on other web sites

• Used predominantly by ‘brand advertisers’, but technological changes allowed direct response folks to enter the game

• Buy millions of banner impressions for pennies per thousand

• Generally done on a CPM basis (cost per 1,000 impr)

3 T Y P E S O F B U Y S

D I R E C T B U Y I N T E R M E D I AT E B U Y

N E T W O R K B U Y

D I R E C T B U Y

• Great for starters (ability to start small)

• Go directly to the owner of the website to buy ad space (no middleman)

• Much cheaper price for banner inventory

• Build relationship with site owner

• Negotiate exclusive deals, pop up ads, even email drops!

F I N D I N G P U B L I S H E R S F O R D I R E C T B U Y S

• Search “keyword + blog” or go directly to the publisher from intermediary

• Research site to make sure it gets a lot of unique (fresh) visitors

• Contact website owner and inquire about buying banner ads

• Negotiate!

D I R E C T B U Y E X A M P L E …

I N T E R M E D I AT E B U Y• AWESOME for beginners & seasoned marketers

• Small ad networks that connect publishers with advertisers

• 100% Self-Serve platforms

• Advertisers with small budgets can buy ads at fixed monthly or CMP rates, and even CPC (WAM Network, Exoclick)

• You know exactly where your banners are placed

• Great for research for potential Direct Buys :-)

I N T E R M E D I AT E A G E N C I E S

• WAMNetwork.com

• exoclick.com

• BuyAds.com

• BuySellAds.com

• AdOnion.com

I N T E R M E D I AT E B U Y E X A M P L E …

B I G N E T W O R K B U Y S

• Buy banner space across thousands of different websites

• Potential to scale is INCREDIBLE

• Can be “dangerous” if you don’t know your numbers

• Get positive ROI from Direct Buys and Intermediate Buys and THEN scale BIG through Network Buys

B I G N E T W O R K - G O O D A D V I C E : - )

• You typically need to sign an IO (Insertion Order / Contract)

• Make sure you have an “out-clause”

• Make billing off of your ad server’s numbers (your tracking)

• Always run even delivery (traffic comes fast and furious)

N E T W O R K B U Y S - WA R N I N G

• Major risk of a big loss

• You don’t get a lot of info on which sites your ads running

• Takes a lot of time to optimize

• This is a GOLDMINE strategy IF you know your numbers and have a converting funnel

N E T W O R K B U Y N E T W O R K S

• pulse360.com

• chitika.com

• BlogAds.com

• DoubleClick.com

• CPXInteractive.com

• adversal.com

• advertise.com

• BlogAds

• AdSide.com

• MediaWhiz.com

• AdMedia.com

• mBuy.com

S U C C E S S T I P S ( F R E E ! - T O D AY O N LY )

• Have something to sell (mass appeal is better)

• Do the research on the product (competition is GOOD)

• Know your market. Why people buy. What they buy.

• Keep your message congruent.

S U C C E S S T I P S ( F R E E ! - T O D AY O N LY )

• Prepare your campaign for domination

• Start with 300x250 banner size

• Keep your banner placement above the fold if possible

• Start small (direct buys and intermediate buys) then roll out

• Make publishers and reps your ally

S U C C E S S T I P S ( F R E E ! - T O D AY O N LY )

• Know your stats!!!!! (cpm, epc, cpc, cpa, lifetime value, etc)

• Start a spreadsheet and record your data

• Leverage this data on new buys

• Safe Average = .5% CTR

W H E N D O I N G B I G B U Y S …

• Out-Clause - 24hr / 48hrs / 7 days

• Even delivery

• Frequency cap 1/24

• Pay based on your stats