advanced online selling techniques - then and now
DESCRIPTION
Lian Michelson well known fashionista shared her use of cost effective technology solutions to create a booming fashion website at yesterdays Internet Retailing Expo in Birmingham. Her tools include callBack, smartSMS and cartRecovery from www.cloud-iq.comTRANSCRIPT
Advanced Selling TechniquesLian Michelson
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• THEN AND NOW is an online luxury retailer offering current designer collections and discounted past seasons, together with the best offerings from the top stores around the globe
• THEN AND NOW is both an e-commerce site and an affiliate based website
• THEN AND NOW is the ultimate designer one-stop-shop for women, men, kids, and the home.
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SOCIAL MEDIA COMPETITIONS
PRESS
SEO & PPC
COLLABORATIONS
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WEBSITEAPPLICATIONS
SITE LAYOUT / GRAPHICSCROSS-SELLING
LIMITED TIME OFFERS
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RETARGETINGCAMPAIGNS
CUSTOMERSERVICE
LOYALITYMECHANISM
COMPETITIONS
NEWSLETTER
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CLEAN AND EASY PROCESS
PAYMENTMETHODSBASKET
ABANDONMENT
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• Small businesses average conversion rate 6%• Large businesses average conversion rate 35%
Source: Sage Pay E-Business Benchmark Report 2013