advanced product management & marketing workshop in amsterdam
DESCRIPTION
Adaptive's Advanced Product Management & Marketing Workshop is one of its kind workshop designed for Product Professionals - Product Managers, Agile Product Owners, Business Leaders, R&D Leaders etc., designed and delivered by real Silicon Valley's product practitioners. Senior Professionals from NXP, Philips, Ericsson, Telfort who have attended the workshop in the past have had rave reviews for workshop and references are available on request.TRANSCRIPT
Program Faculty
All our faculty are Executive Product Managers and Marketing
Managers who have and continue to conceive, build, launch
& market successful products in global companies like
McAfee, Cisco, IBM both in US and India.
This workshop will be conducted by -
Adaptive’s Chief Trainer, Pinkesh Shah -
CISSP, CPM, CPMM.
For the last 15 years Mr. Shah has been
playing several senior management
leadeship roles at companies like AT&T,
netIQ, IBM and start-ups like Captivo,
Netrex and Pentasafe. Shah most
recently was responsible for the overall strategy and
execution for the risk and compliance business unit at McAfee
(NYSE: MFE) as global Vice President of Product Management.
Most recently he started the Product Management function in
India for McAfee.
He is also a part of Jain Angels group for helping incubate
early stage technology companies.
Adaptive Advanced Product Management & Marketing Workshop
Product Management & Product Marketing have always been strategic roles for any organization in the
business of creating and successfully launching products or productized services predictably. With the advent
of new business models, globally distributed engineering teams and increasing relevance of social media for
customer connect – its imperative for next generation product professionals to adapt and master the
productizing process.
The workshop is one of its kind program designed by
product management practitioners who have
successfully launched multi million dollars of products
globally in both large and small startups.
Adaptive Advanced Product Management &
Marketing workshop is designed for senior product
professionals who want to accelerate their career
path as a product manager.
¦ Full spectrum understanding of “productizing process” -
how to turn ideas into commercially viable products and
services
¦ Ability to apply proven methodologies to manage, scale
and grow existing product portfolio
¦ Fast track career path through skill building & best-in-class
performance
¦ Case studies & exercises led delivery by successful real
world practitioners makes learning actionable and applied.
¦ Online toolkit of 40+ ready to use templates for
requirements management, business plan, competitive
analysis etc.
Program Benefits
Ideal Participants
Minimum 5 years of work experience and strong appetite for becoming a business leader is required to get the best value from the workshop.
www.adaptivemarketing.in
Jan 19-20, 2012
Amsterdam
Product Managers Project ManagerssBusiness Analysts PreSales ConsultantsStartup CEOs
Strategic Marketing ManagersProgram ManagersArchitectsPost Sales Consultants
Program Duration
Jan 19-20, 2011 9:00 am – 5:30 pm
Park Plaza Hotel, Amsterdam
Program Fees
Group corporate discount of 10% for 3+ participants.
1595€ +tax per participant. Includes breakfast, lunch,
Adaptive PM reference book
Feedback from some of the client’swho have atteded the workshop
USA: Adaptive Marketing Solutions [email protected], +1-713-568-8154366 king Ave, Fremont,CA-94536.
Amsterdam: [email protected]
High Tech Campus 415656 AE EindhovenThe Netherlands
Contact Us
Director of Product Management, NXP Netherlands
“Adaptive’s workshop highlighted actionable best practices that we have now
incorporated in our internal standards for doing product management across our distributed teams. Recommend it for anybody who wants to upgrade and standardize
their product management process
Product Manager,Ericsson Netherlands
“systematic, structured way of learning how this role is performed I recommend this to anybody who aspires to become a product manager or a strategic marketing manager. Real eye opener and yet completely actionable learning
Product Management transitions are sometimes accidental. Having gone through a
Agile Product Owner, Ericsson Netherlands
“& product planning but also expanded my spectrum of business understanding around strategy, market research and customer outreach – critical for me to accelerate my move towards being a global product manager
As a Product Owner the workshop gave me not only the tools to be better at Agile
MODULE 3
�
Strategic Planning
Target Market Definition & Sizing
� Developing Product Strategy
� New Product Development - Innovation Management
� Strategic Value based Pricing
� Business Model & Plan
MODULE 1 Primer to “Productizing” Innovation Process
� A framework to understand the mechanics on how to
manage product life cycle and create new products
� Introduction to Product Management Role,
Responsibilities and interlock
MODULE 2 Market Analysis
� Customer Value Research & Analytics
� Firm Competencies, Competitive
� Industry/Market Analysis
� Customer Win/Loss Analysis, Firm
MODULE 4
�
Product Planning
Writing Good Requirements - Examples and case studies
� Product Line Decisions and Portfolio Management
� Developing & Presenting a Product Roadmap
Program Modules
MODULE 3 Strategic Planning
� Target Market Definition & Sizing
� Developing Product Strategy
� New Product Development - Innovation Management
� Strategic Value based Pricing
� Business Model & Plan
MODULE 6 Sales Enablement
� Full spectrum understanding of the sales cycle
� Lead Generation, Channel Management
� Business and Tech Collaterals