Advanced Self-Promotion

Social Media 301

Overview

• Advanced Techniques– Blogging– Twitter– Facebook

• Cross-promotion• Other Websites• Promotion Campaigns

Blogging

• Reciprocal Linking (or Link Exchange)– Blogroll

• Commenting• Blog Aggregates– Alltop, Daily Reviewer

• Blog Carnivals• Consistency

Twitter

• Having a Conversation– Real-time

• Terms– Search (i.e. #poverty)– Follow Friday

• Cross Promotion

Facebook Pages

• Send it out to friends• Put a link on your blog• Specific Techniques– Connecting your RSS

feed (Notes)– Integrating Applications

Cross Promotion

• Your Blog’s RSS Feed• Community

Collaboration• Twitterfeed– Regular Posts– Comments

• Linking to Facebook– Tweets to Status– Blognetwork Application

Other Websites

• Reposting your articles– Digg, Stumble– Sphinn, Reddit, Mixx

• Squidoo• Communities– Razoo– Social Actions– Other Ning Sites

Promotion Campaigns

• Budget or Probono• Blog-centric Strategy– Popular Recognized Blogs– Associates & Friend Blogs– Building the Relationship Blogs

• Have a Reason