advanced seo site audit revealing if google can find, crawl, index, and rank your site in 40 minutes...
TRANSCRIPT
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Where I wanted to be
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STEP 1STEP 2STEP 3STEP 4
Can Google Find Your Site ?
Can Google Crawl Your Site ?
Can Google Rank Your Site ?
Can Google Index Your Site ?
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Can Google Find Your Site ?
Step 1:Create a sitemap and
connet your site to Googles Search Console.
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Screaming Frog
bit.ly/SEMrush-Sitemaps
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Implement Structured Data1
2
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Implement Structured Data Manually
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Knowledge Graph
1
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Can Google Crawl Your Site ?
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Google Crawl Error Report
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4 Types of Errors
1. DNS Errors2. Server Errors3. URL Errors4. Robot.txt Errors
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Server Error Robots.txt URL Errors DNSTime Out Failure 404(not found) Latency
Truncated Headers 410(gone)Connection Reset 500(server
error)Truncated Response 301(redirects)
Connection Refused
Connection Failed
Connetion Timeout
No Response
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bit.ly/Fix-Google-Error
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bit.ly/Site-Speed
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bit.ly/Web-Mobile-Friendly-01
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Can Google Index Your Site ?
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Google Index Report
Two Things To Monitor1.Beware of downward trend — Off page SEO
issue.2.Content Keywords — Strange keywords appearing
in the content report.
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Google Penguin
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bit.ly/Google-Disavow-Tool
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Can Google Rank Your Site ?
Three Types of Keywords1.Informational Keywords — Informative keywords
that are based on answers to a specific problem.
2.Transactional Keywords — Keywords that signal an intent to purchase based on keyword or specifics of query.
For example: Buy, Subscribe, For Sale, Brand + product
name.3.Navigational Keywords — Navigational keywords
help people find your web page and are often branded.
For example: “SEMRush, bodybuilding.com”
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Google Keyword Planner:
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Related Searches:
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Copy related searches by manually clicking through each keyword:
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With SEMrush:
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Using Your Topic’s Keyword:
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Using Your Competitors:
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Step 2:Rank the competitiveness of the keywords to determine how hard it is to get there.
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With SEMrush:
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Keyword Specific, Medium, Broad
Keyword Volume
KeywordDifficulty(1-100)
how long does it take to get a six
packspecific 2400 78.26
at home ab workout medium 2900 90.3
best ab workout for men medium 2900 87.15
how to get abs in a week medium 4400 84.13
abs in 30 days specific 1000 86.52
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SEMrush ranks the competitiveness automatically.
SEMrush will analyze the top domains that are ranking in the first twenty organic search results for the given keyword.
Based on each website’s SEMrush Rank, we calculate its domain strength and define its keyword difficulty.
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Step 3 (Write The Article)
Introduce yourself, take them by the hand, and
guide them.
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• Identify the problem.• Talk about the struggles.• Talk about the solution.• Exceed their expectations by giving
something away to aid their journey.
Structure Your Article:
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• Provide a complete answer.• Make sure it’s actionable.• Make sure you answer and/or adddress
the initial question.• Hit all keywords in the keyword group.
Article Check List:
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• Create headings• Create breaks• Create a table of contents• Have images ( not a wall of text)• Include internal links
Formatting Tips:
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• Specify what you are answering.• Show the results that they will
get.
Headline Tips:
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End Result Customer Wants + Specific Period of Time
How to get six pack abs in 30 days using this step-by-step workout plan.
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Step 4: Promotion Tips
•Promote to your audience (email, and social)•Promote to other peoples' audience•Update your internal linking structure
•Find influencers in your market and ask them to share insight and the article.
•Post on a sub reddit board, message boards
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rightrelevance.com
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Step 5: Level Up(updating your article)
•Identify the higher volume keywords that your article is starting to rank for.•Rewrite the meta title tag to include the new keyword.
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GET A FREE TRIALOF SEMRUSH TODAY!
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GET A FREE TRIALOF SEMRUSH TODAY!
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