advanced seo techniques and basics
DESCRIPTION
Day to day digital marketing strategy has to be changed. SEO play a huge role in Digital Marketing, It's also changed based on google algorithm. I have to gave some few tips for advanced seo techniques and strategies.TRANSCRIPT
BASICS OF SEO AND ADVANCED
TECHNIQUES
WHAT IS SEO?
“SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. “
BASICS OF SEO
On-page Optimization Off-Page Optimization
ON-PAGE SEOBasic factors for On-Page-SEO Title Meta Description Meta Tags(Keywords) Content of the website Image Optimization URL Navigation Site map generation(Google Analytics
and Google Web master tools)
OFF-PAGE SEO Major functioning of Off-Page SEO is Increasing Link Building and Link
popularity and Social sharing's.1. Link: Quality2. Link: Quantity3. Trust: Authority4. Trust: Piracy5. Social: Connections & Interactions6. Personalization: Country & Locality
SEO TRENDS-2014
MAJOR SEO FACTORS-2014
Links- o Effective inbound and outbound links.o Using effective anchor keywords.o URL navigation for website
Content Everything is changeable in digital
marketing , but content only play a vital role.
Social Media Social Media play a huge role of promoting a
website. Ex: Google +, Facebook , Twitter, Pinterest ,etc…
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the
objective of driving profitable customer action.
“Content only play a vital role in Digital Marketing, Without quality content nothing is possible”
MOBILE OPTIMIZATION
Mobile technology play a huge role in online marketing. Designing a new websites are compatible with mobile technology. And also millions of applications everyday created for mobile technology. Because of it’s development and importance.
BRAND PROMOTION
“Strong Brand is playing an important role in SEO. Building a brand popularity may helps in some critical
issues.”
Social media now doing an important role in SEO. Especially Google+ . Social sharing has to be creating a more audience and promoting a products brands. Search engines calculating social sharing for website quality.
Social networking sites Facebook, Google+, Twitter, LinkedIn, Pinterest and etc. Everything play a huge role in website promotion in online.
ADVERTISING AND PPC
PPC has Increasing visitors ,Promoting products and also ROI.
