advanced social media for lawyers | chicago, il
DESCRIPTION
Jabez LeBret presents the importance and implementation of social media for Law Firms. This presentation was given at the Chicago Bar Association in Chicago, IL on March 3, 2014TRANSCRIPT
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SOCIAL MEDIA
Not a “Fad” !
Good For Ranking !
Looking Beyond
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JABEZ LeBRET
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Our Book
Third Revision Updated for 2014
Contributions from: AVVO Clio
InLaw.me Fujitsu
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SOCIAL MEDIA
Facebook Twitter
LinkedIn Google+
Instagram Pinterest
Vine YouTube
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FACEBOOKPage Post Ad
Average # of “Friends”=338 - Pew Research Center - Internet Project Sept 2013
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!Potential Reach 118,300
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!Potential Reach
16,900
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FACEBOOKPage Post Ad
50 Likes
350 Likes
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FACEBOOK PAGE POST AD
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FACEBOOK PAGE POST AD
Create Content Image + Meme
Promote Post Ad
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FACEBOOK PAGE POST AD
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FACEBOOK PAGE POST AD
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FACEBOOK PAGE POST AD
Secret Sauce: Image Size = 500 x 300 px
Do NOT upload image to FB Get Controversial
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TwitterBlog Posts
Follower / ing Tweets
ReTweets Replies
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• Indexable by Google
• Increase your Followers
• Follow people, ReTweet, and share
• HootSuite / SocialOomph
• The .@gngfound
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YOUR PICTURE MATTERS
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LINKEDIN“Skills and Expertise” now “Skills & Endorsements”
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Recommendation:
Edit Profile and turn off the display of Endorsements
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9 of 57 Comments Mine
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GOOGLE+
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GOOGLE+
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!3123
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INFOGRAPHIC