@amyoutloud

Advanced Social Media

Amy Smythe Harris

• Broker Associates, GRI, CRS, E-Pro,

GREEN,SFR, TRLP

• HAR & TAR Instructor/Train the Trainer-6

years

• HAR Director 2009 & 2011

• NextGen Advisory Group

• TAR Professional Development &

Professional Standards 2009 & Technology

for 2010

• TAR Technology Chair for 2011

• NAR Communications Committee for 2010

& 2011

• NAR YPN 2010

• WCR Montgomery Co. Tech. Chair

Marketing Plan

It’s Time to Update

• Get a graphic designer

• Use namechk.com

• Shift into Social Media mentality

• What is your niche/passion?

Re-Branding Yourself

• Get new headshots done that are casual

• Use a company to develop your look

– dina@creativethunder.comor elance.com

• Get your own email

• Buy a domain for your blog –if keeping

blog separate from static site

• Research your Brand Name- Make your

domain match your twitter handle &

facebook fan page

Photos

Get NEW Photos

Photos

Casual is OK!

Start the Social Media

Campaign

• Facebook

• Facebook Biz Pages

• FB Ads

• Twitter

• Blog

• QR codes

Start the Social Media

Campaign

• Youtube Channel- Bio Video of you

• Yelp

• Foursquare

• Linkedin

• Plus many more!!!

Set up Google Alerts

• Go to google.com/alerts

• Sign in with a designated gmail account

• Set up google alerts for keywords

– Your name

– Twitter handle

– Listing addresses

– Homes in Harlingen

Facebook Profile

(personal)

• Add Applications – like Birthday Calendar

• Video Bday greetings

• Post good content

• Use lists

• Add your member video

• Make Group for Farming

• Other Amy Tips

Facebook Profile Pages

(personal)

• Get your vanity name(username)

• Put your vanity name on everything-email

signature, business cards, etc.

• Start asking people to join you on FB

• Download app on your phone for Time

Management

• Privacy Settings

Facebook Biz Pages

(fan/pages)

• Think about Biz page name

• Add Tabs- Tabfusion (youtube)

• Video Bday greetings

• Post good biz content

• Add video from community

• Must have 25 fans to create vanity name

• Business use- watch Terms of Service

• Add Applications

Facebook Marketplace

• Facebook.com/marketplace

• Add listings here-under Real estate

• Also, offer to put some of your clients odd

& ends here to help them sell it

Why Wordpress.com?

• Free

• Buy domain then re-direct

• Host on hostgator.com

• Add askimet

• Add AllinoneSEO plug in

• Add those google alerts key words

• Time Manage

• Great SEO

Wordpress Sites

• www.phoenixrealestateguy.com/

• http://clarkcountyrealestateguide.com/

• http://www.augustagaliving.com/

Wordpress resources

• Mashable.com

• Techsavvyagent.com

• Real-techguy.com

• Wordpress for Dummies book

• Wordpress blogs

• Thesis for themes

Twitter What?

• Pick your handle wisely

• Create lists

• Create multiple accounts

• Use Tweetdeck, Echofon, Tweetie,Hootsuite

• Download app for your smartphone

• Save searches

• Create a background that matches your

brand

Twitter Resources

• Tweetspinner

• Twittercounter

• Usequitter

• Tweetvideo

• Tweetphoto, Twitpics

• Learn to make tinyurl,bit.ly,ow.ly

• Link twitter acct- Pro’s/Con’s

Linked In

• Get profile done

• Join Discussion Groups

• Start Discussion Groups

QR Codes

• Listings

• Mobile sites

• Scan to contact

QR Codes

• Mobilecardcast.com

• Toor.me

• Clickbrix.com

Youtube Channel

• Get your Youtube Channel

• Market on Signs/Blog/Signature

• Add your listing videos

• Add your Profile video

• Mark favorite videos into your Youtube

Channel

Videos to Market YOU

• Video for blogging-vimeo.com

• Video email using eyejot.com

• Skype or Facetime

• Video biz card

• Ustream/Qik

Time Management

• Look for orange icon on toolbar

• Subscribe to feeds

• Let content come to you

RSS Feeds

• Mashable.com

• Google Reader to read your RSS feeds

• Realtor.org

• Texasrealestate.com

• HGTV.com

• Local Newspapers onlne

• Digg.com or Kurtesy

• Drudge

• Houselogic.com

Content Sites

• Animoto.com

• WSJ

• Blog from your passion

Content Sites

Amy’s SM Go-To Sites

• Hootsuite.com

• Socialoomph.com

• Socialmadesimple.com

• Roost.com

Amy’s SM Road Map

Mycoachamy.com

Q&A Time

facebook.com/amysmytheharris

@amyoutloud

Slideshare.net/amysharris