advanced ways to do more with facebook custom audiences
TRANSCRIPT
Sahil Jain | @sahilio CEO and Co-Founder | AdStage
Advanced: Ways To Do More with Facebook Custom Audiences
Sahil Jain
About Us
@adstage
CEO & Co-founder of @AdStage, @sahilio Was Co-founder & CMO of Trigger.io @ 20, Aol @ 19, Yahoo! @ 17, High School & College dropout.
AdStage All-In-One Ad Platform Build, deploy & manage ad campaigns across Google, Bing, Facebook, Twitter & LinkedIn.
Why Custom Audiences
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64% LOWER CPA
14% LOWER CPC
3.87x MORE CONV.
Source: Marin Software 2013
Advanced Strategies for Custom Audiences
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DRIVE MORE VISIBILITY
LIMIT WASTED SPEND
INCREASE CONVERSIONS
EXPAND YOUR REACH
Limit Wasted Spend and Impressions
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When Targeting Core Audiences
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• Device • Likes and Interests • Demographics • Behaviors • Workplace • Education • Connections • Additional targeting
Limit Wasted Impressions
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EXCLUDE A CUSTOM
AUDIENCE
Such as converted users or existing customers
Example of Uploading a Customer List
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Customers
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2
Bulk Editing is Easy in AdStage
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2
Drive More Visibility to Your Retargeting Ads
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Retargeting with Custom Audiences
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Adding the Pixel
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Retargeting Across Facebook & Mobile Apps
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Play Store Apps App Store Apps
Facebook on Web, Tablet, and Mobile devices
Facebook Mobile Users
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1.25B OF 1.44B FACEBOOK USERS
ARE MOBILE USERS
14 HOURS PER MONTH SPENT ON FACEBOOK
MOBILE
844M OF 936M DAILY ACTIVE USERS ARE
MOBILE USERS
Source: Verto 2015Source: Facebook 2015 Source: Facebook 2015
One More Thing…
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FBX PROVIDERS TAKE A CUT OF YOUR SPEND
With Custom Audiences you don’t pay an additional premium
Expand Your Audience and Reach
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Lookalike Audiences
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Use Cases for Expansion Targeting
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CUSTOM AUDIENCE OF WEB VISITORS
SEED LIST OF EXISTING
CUSTOMERS
CONNECTIONS THAT HAVE LIKED
YOUR PAGE
Best Practice for Lookalikes
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Increase Conversions
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Retargeting Based on Website Behavior
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Example for Content Promotion
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Set-up Targeting Based on Web Actions
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Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Other Tricks for Automated Retargeting
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LAST SEEN ON YOUR SITE
WEBSITE ACTIONS
ENGAGEMENT WITH VIDEO
Based on Website Actions
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Visits website and subscribes to blog
Receives nurture campaigns via email and Facebook
Last Seen On Your Site
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Engagement with Video
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Questions?
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CEO and Co-Founder of AdStage
@sahilio
SAHIL JAIN
More Facebook Ad Tips blog.adstage.io
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FOR SLIDES
bit.ly/adstage-heroconf2015