Advancement, the S&T Brandand Your Role as S&T Ambassador

Connie EggertVice Chancellor, University Advancement

eggertc@mst.edu X7808

Strategic DirectionThe mission of Missouri University of Science and Technology

is to integrate exceptional education and research to solve problems

for our State and the technological world.

The vision of Missouri S&T is to strengthen our position as one of

the nation’s top five technological research universities by 2011.

Targets we must reach by 2011 to achieve our vision

Increase total enrollment to 6,550 students. Increase externally sponsored research & programs to $55 million. Raise $200 million in private funds to achieve campus priorities. Achieve recognition as one of the top five technological research

universities in the nation.

The Strength of the Missouri S&T“Advancement” Continuum

Increase Interest(Communications/Marketing Office)Communicate a consistent, relevant image and focused campus priorities through a variety of media.

Encourage Involvement(Alumni & Constituent Relations Office)Connect constituents to S&T and involve them in achieving our goals of increased enrollment, private giving, research and reputation.

Secure Investment(Development Office)Secure financial resources from interested constituents to propel S&T toward vision.

75 donors will contribute 75%

827 under active cultivation

6,710 potential donors of $50K+

23,761 alumni are S&T donors

36,994 mailable alumni

40,849 living alumni (undergraduate)

33%

64%

91%

12,146 alumni are campaign II donors

Undergraduate student total used to correspond with national participation rate benchmarks.

Division of University AdvancementConnie EggertVice Chancellor

University Advancement

Andrew CareagaDirector of

Communications(15 employees)

Judy CavenderAssistant Vice Chancellor

Development(16 employees)

Darlene RamsayDirector of

Advancement Services(14 employees)

Marianne WardDirector of Alumni &

Constituent Relations(6 employees)

Jim SiglerGeneral Manager

KMST Public Radio(8 employees)

Publications

Public Relations

ElectronicMktg Communications

Video ProductionsDonor Relations

Major Giftsfrom Individuals

Alumni Records &Gift Processing

Annual Fund

Advancement Research

Major Gifts fromCorporations/Foundations

On-campus alumni events

Off-campus alumni programming

Annual Fund

Development Marketing

Alumni Magazine

Missouri S&T Sources of Revenue

4% 3% 2%

7%

20%

36%

28%

Tuition & Fees

State Appropriations

Grants & Contracts

Auxiliary Enterprises

Gifts

Investment & Endowment Income

Other

State appropriations as a source of revenue dropped from 42% in 2000 to 28% in 2007.

State appropriations

Tuition & fees

US Philanthropy: The Donors

Individuals76%

Corporations4%

Foundations12%

Bequests8% Individuals

Bequests

Foundations

Corporations

Giving USA 2007 Annual Report on Philanthropy

US Philanthropy: The RecipientsIn 2006, $295B was contributed to 1.5M organizations

2%

3%5%

8%

6%

7%

33%

14%

10%

7%

Religion

Education

Health

Human Services

Public-society Benefit

Arts, Culture, Humanities

Environment & Animals

Int'l Affairs

Gifts to Foundations

Deductions carried over/other

Giving USA 2006 Annual Report on Philanthropy

Campaign Goal:

Raise $200M in private funds by 2010 to strengthen our position as a top five technological research university.

$151.2M raised toward $200M campaign (July 31, 2008)

Campaign Categories Goal Raised % of Goal Student Support $35M $31.2M 89% Faculty Support $26M $ 7.5M 29% Facilities & Equipment $37M $13.9M 38% Program Support $32M $45.4M 142% Private Research Grants $70M $53.2M 76%

Notable Statistics (FY 08) Alumni Participation: 19% Annual; 33% Campaign Faculty/Staff/Retiree Participation: 30% Annual; 46% Campaign Continuous Donors

• 2,010 alumni have given continuously for 10+ years (8% of alumni donors)• 359 of these alumni & friends have given for 25+ years

Campaign Summary

Campaign Progress$151.2M as of July 31, 2008

$2.1

$23.5

$27.8

$34.3 $33.7$29.8

$0

$5

$10

$15

$20

$25

$30

$35

$40

'03-'04 '04-'05 '05-'06 '06-'07 '07-'08 '08-'09 '09-'10

Millions

Goal

Sources & Methods of Gifts7/01/03 through 07/31/08

7%

26%

11%

54% 2%

Alumni

Friends

Foundations

Corporations

Other Organizations

34%

7%25%

25%

9%

Cash

In-Kind

1-5 Year Pledges

Deferred Gifts & Pledges

Bequests Received

Uses of Gifts7/01/03 through 07/31/2008

Student Support$35M Goal; $31.2M Raised

Scholarships/fellowships

Faculty Support$26M Goal; $7.5M Raised

Fully endowed chairs ($3M each): Energy (2) Entrepreneurship and management Advanced materials Advanced manufacturing Homeland security/critical infrastructure protectionEndowed chairs & professorships Trustworthy systems ($2M) Biomedical engineering ($2M) Environmental science & engineering ($1M) Information technology ($1M)Faculty support programs To attract women & minorities ($1M) To support areas of greatest opportunity ($1M)

Facility Support$37M Goal; $13.9M Raised

Mechanical/Aerospace Engineering Bldg ($7M) Laboratories & Equipment ($9M) Athletic facilities ($10M) Biotechnology facilities ($6M) Student design & freshman studies ($5M)

Program Support$32M Goal; $45.4M Raised

Academic department support ($19M) Entrepreneurship and management ($6M) Leadership & learning communities ($3M) Interdisciplinary design ($1M) Study abroad ($1M) Pre-college/summer programs ($1M) Undergraduate research ($1M)

Private Grants$70M Goal; $53.2M Raised

The Fundraising Process Seven fundraisers meet with alumni of capacity to determine

and develop interests: Tell the S&T story & the dept/program visions Connect them to/involve them with S&T Ask for investment of 5% net worth over 5 years

Fundraisers work a geographic region with a portfolio of ~200 alumni capable of $100K+ contribution All fundraisers tell your department’s story and seek support They focus on the ~1,500 $100K+ prospective donors then the

~5,000 alumni capable of $50K gifts in their region

We must visit alumni to rekindle their interest and pride. However, for them to become meaningfully involved, they want to work with you – the experts who are educating tomorrow’s leaders and conducting research that is changing the world.

Serving as an Ambassador:Please Assist in Involving Your Alumni

Speaking opportunities Class, professional society, lecture series, banquets

Personal Interactions Homecoming, alumni group mtgs when you travel

Advisory capacity Dept advisory board, academies, informal chair’s council,

student projects, capstone course liaison

Recognition Dept newsletter article, awards, professional degree

Corporate Connections Many exist and many more are needed. Please contact

Judy Cavender, AVC of Development (x6090)

Serving as an Ambassador:Please Assist in Telling the S&T Story

Tell of your experience with education and research

Tell of your department’s strengths and aspirations

Talk with S&T communications professionals and S&T fundraisers so we can tell your individual story and your department’s story on a larger, multi-media scale

Be open to talking with the media. Training is available and encouraged.

The Missouri S&T Brand

A brand is the sum of a product's attributes: its name, packaging, price, history, reputation and customer experience. It represents the meaningful “touch points” a customer

experiences with an organization and its employees. Individuals can make or break the brand.

Our “brand” is basically who we are and how we communicate that through words, images and actions to our key constituents.

Meaningful “touch-points” for key constituents

ReputationalInfluencers

Alumni

Major Donors

CurrentStudents

ProspectiveStudents

Business Partners(Recruiting, Research)

High-ImpactTouch-points

Alumni collateralAlumni collateral

Pre-college eventsPre-college events

Recruitment collateral

Recruitment collateral

Academic PreparationAcademic Preparation

Peer associationPeer association

Seeing the differenceSeeing the difference

Corporate “ranking”Corporate “ranking”

Supportive communitiesSupportive communities

Peer AssociationPeer Association

Published rankingsPublished rankings

Campus visitCampus visit

Involvement in institutional progressInvolvement in institutional progress

Image CollateralImage Collateral

Ongoing communicationOngoing communication

Internal championsInternal champions

Career & life preparationCareer & life preparation

Competencies What distinguishes us from others vying for a constituents’

attention? What’s the “proof” that we hold this unique position?

A decade of written surveys, focus groups and personal accounts from constituents, recruiters, alumni, faculty, prospective students, current students and opinion leaders maintain that the S&T experience uniquely prepares students to solve society’s problems:

Leading edge academic preparation Practical, “hands-on” experiences Relevant career connections Supportive/caring and engaging communities Opportunities to participate and lead

The Brand Promise: “Missouri S&T prepares students to solve society’s problems.”

How do each of us in the campus community

deliver on our brand promise every day?

To prepare students to solve society’s problems

PILLAR

Leading edge

academic preparation

Practical, hands-on

experiences

Relevant career

connections

Supportive and engaging

communities

Opportunities to participate and

lead

Faculty

Advisors

Learning Comm.

Coursework

Research

Financial Aid

Writing Center

■

■

UG Research

Design Teams

Case Studies

Student-run cos.

Field Camp

Coop/internship

Senior seminars

Campus lectures

Alumni interaction

Student-run cos.

Staff

Orientation

Mentors

Advisors

Greek Orgs.

Athletics

Prof. Societies

Music

Student Government

Athletics

Student Organizations

Prof. Societies

Greek Orgs.

Student Design

Strategic Plan Meets Marketing PlanStrategic goal

Objectives Audiences Messages Media Measurement

Recruitment and retention

Enroll 6,550 students by 2011

• Prosp. students• Their families• Feeder schools

• Great academics• Experiential learning• Career opportunities

• Viewbook• Dept. brochures• Web and email

• Student inquiries• Admits• Enrollment

Private support

Raise $200M in private funds by 2010

• Major gift prospects• Annual fund donors• Corps/foundations

• A worthy investment• Leaving a legacy• Preparing students

to change the world

• One-on-one visits

• Campaign/donor newsletter

• Proposal materials

• $$ raised• Responses to

published pieces

Research Increase externally sponsored research to $55M by 2011

• Federal research agencies

• Fed/state legislators• Corporate partners

• Nationally relevant research

• Economic development

• Applied research for companies

• Visions online research blog

• Research highlights in publications

• Research stories to key news media

•Visions reader survey

Reputation Recognized as top 5 technological research university by 2011

• Influentials (alumni, business leaders, recruiters, academic peers)

• U.S. News voters• Media

• One of nation’s few technological universities

• Nationally important research

• Students engaged in relevant education

• Visions blog• Stories to key

news media

• U.S. News rankings

• Audience reach via news stories

Faculty as S&T Ambassadors

In the media – communicating your experiences in education and research

With your peers – sharing the S&T story with influencers

With current students – preparing tomorrow’s leaders and alumni advocates

With alumni – illustrating your program’s strength’s and aspirations

With donors – demonstrating the impact of their gift

With corporate partners – strengthening campus-wide relationships and building new bridges