THE NEWSLETTER OF THE HEALTHCARE BUSINESSWOMEN’S ASSOCIATION Advancing Women’s Careers MAY/JUNE 2003

turn to CONNECTIONS on page 3

A

HBA’s 2003 WOTY Reflects Positive IndustryValues and Our Potentialto Make a Difference

O

The HBA CONNECTIONS Program HelpsMembers Get Connected and Get Ahead

turn to 2003 WOTY EVENT on page 6

Britta Herlitz, President, Herlitz HealthCare: A Communications Co;Editor, HBA Bulletin and Rosemary Azzaro, MarketingCommunications Consultant; Creative Contributor, HBA Bulletin

wonderful thing happened to the HBA on the way toits 14th annual “Woman of the Year” (WOTY) awardsluncheon: It became a powerful agent for positive

change within the biopharmaceutical industry. This 26-yearmetamorphosis from a fledgling association with an honorable,timely mission to a seasoned, respected industry catalyst wasapparent at the May 1st WOTY event; the values and the voiceof that positive change were embodied in the 2003 WOTY hon-oree, Catherine Angell Sohn, PharmD, Vice President ofWorldwide Business Development for Consumer Healthcare(CH) at GlaxoSmithKline (GSK; Philadelphia, PA), memberof GSK CH’s Executive Committee.

“It is a humbling honor to have been nominated by somany GSK colleagues and other colleagues for this awardand to be recognized among such an august group of priorHBA Woman of the Year recipients,” said Sohn to her peersgathered at the Hilton New York in Manhattan to honor her

accomplishments as well as those of the 47 “Rising Stars”who joined her on the dais (see article starting on page 8).

Britta Herlitz, President, Herlitz HealthCare:A Communications Co; Editor, HBA Bulletin

n Wednesday evening, March12th, more than one hundredhealthcare professionals gathered

at St. Joseph’s University (Philadelphia,PA) for the third in a series of highly popu-lar and successful CONNECTIONSMentoring events.

What is the CONNECTIONSProgram?

CONNECTIONS is a unique HBA

career development program series de-signed to create opportunities for men-tors and those who wish to be mentored.It offers HBA members the opportunityto meet, network, and begin to form po-tential mentoring relationships. By creat-ing the appropriate opportunities andcombining those opportunities with ba-sic education about the mentoring pro-cess, the CONNECTIONS Program hasgenerated an extensive network of profes-sionals who are either being mentored oracting as mentors across the healthcareindustry. CONNECTIONS events are

held two to three times each year, with thenext event, to be sponsored by Eisai, Inc. (USheadquarters, Teaneck, NJ) scheduled forSeptember 25th in northern New Jersey(watch your mail for details).

The March event followed the famil-iar format of previous CONNECTIONSprograms, and it featured a new panel ofexperts, many new mentors and all new“mentees.”

“Attendees were enlightened by ouraccomplished panel of executive-levelwomen who shared their real life experi-

CATHERINE ANGELL SOHN, PHARMD, GlaxoSmithKline, receiving theWoman of the Year Award from HBA Immediate Past President

MARY E. COBB, PACE, Inc., a Lowe Healthcare Company.

2 www.hbanet.org HBA Bulletin May/June 2003

MEETING HIGHLIGHTSis published bimonthly for the members of theHealthcare Businesswomen’s Association, 333BRoute 46 West, Suite B-201, Fairfield, NJ 07004.Phone: (973) 575-0606 Fax: (973) 575-1445E-Mail: info@hbanet.org Web: www.hbanet.org

EDITORBritta Herlitz

CREATIVE CONTRIBUTORRosemary AzzaroMANAGING EDITOR

Joanne TanziCHAPTERS CORRESPONDENT

Eileen WoodsART DIRECTOR

DeborahAnne Chingas SandkeADMINISTRATIVE COORDINATOR

Rosanne GogertyPlease send correspondence regarding theHBA Bulletin to: Joanne Tanzi at the aboveaddress.

HBA BOARD OF DIRECTORSPRESIDENT—Nancy Larsen, President, PROmedica

Communications, Inc.PRESIDENT ELECT—Daria O. Blackwell, President,

White Seahorse, Inc.IMMEDIATE PAST PRESIDENT—Mary E. Cobb, CEO/

President, PACE, Inc., a Lowe Healthcare CompanyFIRST VICE PRESIDENT—Barbara M. Pritchard,

President, The Pritchard GroupSECOND VICE PRESIDENT—Patricia Pesanello,

Chief Knowledge Strategist for Pharmaceuticals &Health Sciences, BusinessEdge Solutions

SECRETARY—Lynne Allegra, Pfizer Inc.TREASURER—Kathleen Milligan, Vice President,

Marketing and Sales, Endeavor PharmaceuticalsCO-DIRECTORS OF CAREER DEVELOPMENT—

Anne Camille Maher, Consultant, Health LeadersandLisa Courtade, Pfizer Inc.

CO-DIRECTORS OF COMMUNICATIONS—Donna Ramer, President, HealthMedCommunications, andSusan Youdovin, President, B&Y Communications

CO-DIRECTORS OF MARKETING—Ilyssa Levins, Chairman and Chief ExecutiveOfficer, GCI Healthcare andDebra L. Newton, President and CEO, NewtonGravity Shift

CO-DIRECTORS OF MEMBERSHIP—Janna K. Calhoun, Vice President, Taylor NelsonSofres Intersearch, Inc. andElizabeth M. Mutisya, MD, Senior Director/Clinical Leader, DNA, Analgesia, Johnson & Johnson

CO-DIRECTORS OF PROGRAMS—Stephanie G. Phillips, PhD, President, ProjectHouse, Inc. andJill Quist, Vice President, Client Services,Right Management Consultants

PAST PRESIDENT–STRATEGIC PLANNING—Teri P. Cox, Senior Managing Partner, CoxCommunications Partners

ATLANTA CHAPTER PRESIDENT— Jan Hannon,President, Envision Communications, Inc.

BOSTON CHAPTER PRESIDENT— Karla Gonye,Boston District Sales Manager, Schering Labs

SAN FRANCISCO BAY AREA CHAPTER PRESIDENT—Heather Simonsen, Commercialization Manager,Cholestech

ADMINISTRATORSEXECUTIVE DIRECTOR—Carol Davis-Grossman,The Charles Group, Inc.ASSOCIATE DIRECTOR — Susan Dunkelman,The Charles Group, Inc.

HBA STANDING COMMITTEESASSOCIATION RELATIONS—Patricia PesanelloCHAPTERS—Leigh Ann SoltysiakCORPORATE MEMBERSHIP—Sharon CallahanEXECUTIVE WOMEN’S BREAKFAST (AD HOC)—Shellie CaplanFINANCE—Kathleen M. MilliganINDIVIDUAL MEMBERSHIP— Harriet GruberLEADERSHIP CONFERENCE—Donna Ramer and Anne

Camille MaherNEWSLETTER—Britta HerlitzNOMINATING—Mary E. CobbPROMOTION—Susan YoudovinPUBLIC RELATIONS—Lisa MeleRESEARCH—Rose RiosSTRATEGIC PLANNING—Teri P. CoxVOLUNTEERS—Charlene ProunisWEB SITE—Dianna W. MainWOMAN OF THE YEAR—Mary E. Cobb and Daria O. Blackwell

Meeting Photos by Joe Vericker/PHOTOBUREAU, Inc.

Wendy J. Meyeroff, WM Medical Communications

he HBA’s March 4th evening seminar,“The Influence of the Economy on theHealthcare Industry,” offered encour-

aging words. The expert panel agreed that de-spite criticism, this industry is in a position tobuild business and realize tremendous oppor-tunities—especially if everyone works together.

Hosted by Wyeth at the PhiladelphiaMarriott West (West Conshohocken, PA), theevening was more than successful; it wasthought provoking, honest and hopeful. Themoderator, Eve Dryer, President, SIGNOVAHealthcare Communications (Philadelphia,PA) opened the session. She was followed by apanel of industry experts: J Pegues, Senior VicePresident, Marketing and Business Develop-ment, Intracorp (a division of CIGNA, Phila-delphia, PA); Marily H. Rhudy, Vice Presi-dent, Public Affairs, Wyeth (Madison, NJ),and Kathleen Harrington, Assistant Secre-tary, Public Affairs, US Department of La-bor (Washington, DC).

In his overview of changes in our industryover the last 50 years, Pegues noted that themanagement of healthcare shows early signsof moving back to an older model. “In the1940s, the patient arranged for care, used it,and paid for it,” he said. Then we entered anera in which the “experts” insisted the con-sumer couldn’t comprehend the complexmessages of the health care system. Now we’removing back to the patient being in charge.

And in an era where “Every eight secondssomeone in this country is turning 50 and get-ting sick,” Pegues noted thereis a tremendous craving amongconsumers for health servicesand information (especiallyamong the health-oriented 76million baby boomers). Thepundits, he said, bemoan thefact that the percentage of grossdomestic product (GDP)spent on health care already hasrisen from 13 percent to 14.2

and seems headed toward 17 percent by end of thedecade. Pegues, however, asked, “What’s wrongwith 20 percent GDP if the care provides longer,healthier life?”

Picking up on that, Rhudy pointed to thefailure in 2002 to pass the seniors prescriptiondrug bill. “Seniors don’t have the drugs theyneed. That’s a disgrace. We can afford it. Thir-teen percent is not too big an increase. The GDPought to be raised.”

Rhudy urged a bipartisan effort—and notjust in government—to improve US healthcare.That’s why, she said, “the people in our indus-try are working more cooperatively with tradeassociations, doctors, hospitals, etc., to make surethat our citizens have managed care coverage,”including access to affordable prescriptions.

Harrington agreed. “Shame on us for whathappened in the 1990s. [While] we were blam-ing each other for the problems, costs were goingup” leading, she said, to the “unfulfilled promiseof managed care. The economic pressures werenot that bad. There was enough money.”

A particularly worrisome statistic now for theeconomy is that 8 out of 10 of the 42 million un-insured are in working families, noted Harrington.When those people ultimately get sick, they can’twork, can’t pay bills. That’s why smaller employers(50 workers or less) should be able to have the ben-efit of pooling risk and sharing cost when pro-viding health care. “Ninety-seven percent oflarge employers offer health insurance; only27% of the smaller employers do,” she said.

These and other key issues continued to bediscussed as part of a Q & A session duringwhich Harrington concluded: “We must tacklethese issues together. If we don’t, we all pay.” �

Wendy J. Meyeroff is owner of WM MedicalCommunications. Based in Brooklyn, NY, hercompany has been providing health care mar-keting strategies and materials targeted to boththe industry and consumers since 1987.

WYETH HOSTS MARCH EVENT

Bright SpotsEmerging inHealthcare Economics

TIME TO MAKE A DIFFERENCE

At the March meeting, HBA President NancyLarsen, President, PROmedica Communications,Inc. (New York, NY), honored Dianna Main, Presi-dent, DWM Healthcare Communications (Edison, NJ)as the recipient of the HBA’s “Time to Make a Differ-ence” award. Main was nominated for her role as oneof the key drivers behind the development of the HBAweb site. Since the launch, Main has continued toevolve the site so that it becomes a useful resource forHBA members and prospective members.

T

HBA Bulletin May/June 2003 www.hbanet.org 3

ences with being mentored and being‘mentees.’ Some experiences were suc-cesses, others failures. But all the storiesprovided important learning and guidanceto help our participants build successfulmentoring relationships,” said LisaCourtade, HBA Co-Director of CareerDevelopment and Director, Global Busi-ness Research, Pfizer Inc (Peapack, NJ).Courtade also served as moderator for thisevent. The evening’s panelists includedTerri Maciolek, PhD, Senior VP, Strate-gic Marketing Corp (Bala Cynwyd, PA);Sue Dietrich, Senior Director of SalesPlanning, Centocor, Inc. (Malvern, PA),and Diane Rodwell, President, ColVoce Consulting (Exton, PA) and formerPresident of TrueNorth Advertising.

After a brief “meet, greet and eat,” dur-ing which attendees could arrive and un-wind, the program began. During the firstsession, panelists gathered at the front ofthe room and shared stories of mentoringwith the audience. Panelists discussed thefiner points of mentoring and beingmentored, with the intent of educatingthe audience on the skills involved in each.

“There is an art, a skill set, required tobeing either a mentor or a ‘mentee,’” notedCourtade. “Perhaps the most importantpoint conveyed by the panelists was thatmentoring is a process in which you getout what you put in. As a ‘mentee,’ youcan’t just show up and say, ‘okay, mentorme, advance my career.’ You have to bean equal partner in the process.”

Other key points noted by the panel-ists included:● “Mentees” have just as much, if not

more, responsibility for creating andmaintaining the mentoring relationship.

● Mentors also receive benefits fromthe experience in terms of personalgrowth and satisfaction.

● The “chemistry” between mentor and“mentee” is crucial and can’t be forced.

● It is important, when entering amentoring relationship, for both par-ties to set expectations and goals, andthat these be realistic.

● Mentoring and being mentored isn’tsimply about finding an executive-level person to help you advance yourcareer. Mentoring must be a mutu-ally beneficial relationship to be suc-

cessful. In addition, one can bementored by a male or a female, bysomeone who is senior or junior toyou. One can be mentored by some-one who works within your companyor outside of your company. Generally,mentor relationships work best whenthey are outside of one’s “chain of com-mand.” A supervisor can “coach.” A“mentee” can talk about weaknessesand aspirations with a mentor thatmay be difficult or impossible to dis-cuss with one’s current boss.

● The general purposes of the mentorrelationship are to: enhance profes-sional growth and development; helpothers identify career goals; developstrategies for leveraging working rela-tionships and build a professional net-work; assist in successfully transitioningfrom one role to another.Next, Beverly Burton, Consulting VP,

Right Management Consultants (Maple-wood, NJ) conducted a skill-buildingworkshop. Participants learned that forsuccessful mentoring, one should remem-ber to: look inward (to gain self insightand feedback); look outward (to assessneeds, expectations and the realities of theorganization); look forward (to set devel-opment goals and to implement plans toachieve those goals).

After Burton concluded, attendeesbroke into workshop sessions organizedby career interests. Workshops allowedparticipants to gather in small, individu-alized settings with approximately onefacilitator to three or four participants.This format enabled professionals withsimilar career interests to meet and learnfrom each other.

CONNECTIONS Coup: $10,000in Scholarships

A special element of this CONNEC-TIONS evening was the offer of $10,000in scholarships to attend managementprograms made available to qualified can-didates who attended this event and ap-plied by the end of March for St. Joseph’sUniversity Executive Pharmaceutical Mar-keting MBA and Post-MBA Programs on-site and on-line.

“These workshops are a combinationof function and interest,” noted Courtade.“They are not just about finding a men-

tor, they are about building career goalsand sharing common objectives.”

“There’s something not entirely sci-entific about organizing an event to po-tentiate mentoring relationships,” addedAnne Camille Maher, Health Leaders(Hopkinton, MA), and HBA’s Co-Di-rector of Career Development. “Some-times the relationship is complete in asingle conversation and sometimes twopeople will form a professional friend-ship that will last for decades. My ownlong experience of being part of theHBA includes the full range . . . andmy career and my life are richer for allthose mentoring encounters.” �

CONNECTIONS from page 1

SPECIAL THANKS TOProgram hosts and sponsors Dean Joseph A.DiAngelo, EdD, Therese Waldron, and TerriGallagher, all of the Erivan K. Haub School ofBusiness/Pharmaceutical Marketing MBA Pro-gram at St. Joseph’s University; Beverly Burton,Consulting VP, Right Management Consultants;and Pharmaceutical Executive magazine and toHBA Co-Directors of Career Development,Anne Camille Maher and Lisa Courtade.

HBA MembersIN THE NEWSBayer HealthCare’s Consumer CareDivision announced the appoint-ment of HBA member, Barbara H.Korberly, PharmD, as Vice Presi-dent, Clinical Research and Medi-cal Affairs. Dr. Korberly will be re-sponsible for clinical research andmedical affairs activities in theMorristown Research & Develop-ment unit as well as global clinicalleadership for aspirin cardio-preven-tion projects.

● ● ●Congratulations to HBA memberand 1997 WOTY recipient,Maureen Regan, CEO, ReganCampbell Ward (New York, NY).Her agency was named “Agency onthe Rise” at the 14th annual“MANNY” Awards presented byMed Ad News in New York City onApril 10th.

4 www.hbanet.org HBA Bulletin May/June 2003

MARIANNE JASMINEVice President, Account GroupSupervisorMerkley Newman HartyHealthworks

CATHY KERZNERVice President, Strategic DevelopmentCardinal Health – MedicalEducation Services

LORI KLEIN, PHARMDExecutive Vice President, Director ofMedical & Scientific AffairsCline Davis & Mann, Inc.

NANCY LONGPresident Dorland Public RelationsDorland Global HealthCommunications

JILL MASSEY, PHARMDExecutive Director, ClinicalInformationOrtho-McNeil Pharmaceutical, Inc.

MARION MCCOURTVice President, Managed CareAstraZeneca

MAUREEN MCKELVEYVice PresidentFleet Bank

JULIE MEZROWMedia Account DirectorCommunications Media, Inc.

DONNA MICHALIZYSENManaging DirectorPrecept Medical Communications,a Y&R company

KARIN MIKSCHEVice President, Senior AssociateCreative DirectorGrey Healthcare Group, Inc.

MARGAN MULVANEYSenior Director, Human ResourcesOrganon Pharmaceuticals USA Inc

BARBARA PATCHEFSKYVice President, Account GroupSupervisorKPR

ELIZABETH PULLERDirector, Content DevelopmentSimStar Internet Solutions

LISA ROGERSSenior Vice President / AccountGroup SupervisorLyons Lavey Nickel Swift, Inc.

KRISTINE V. RYANAssociateGibbons, Del Deo, Dolan,Griffinger & Vecchione, P.C.

BARBARA SCHMIDT-KEMPPartner – Human Capital PracticeErnst & Young LLP

DIANE E. SULLIVANDirector, Commercial CapabilitiesGlaxoSmithKline

HELEN LANG SUSKINVice President, Global MarketAnalyticsPfizer Inc

CYNTHIA TOMICHSenior ManagerCap Gemini Ernst & Young

MARISOL TORODirector, Finance, Guidant CRMGuidant Corporation

KRISTEN VON SEGGERNDirector, Business DevelopmentBristol-Myers Squibb Company

NINA WACHSMANSenior Vice President, GlobalStrategic DirectorPACE, Inc., a Lowe HealthcareCompany

ANN WILLMOTHVice President, SalesSolvay Pharmaceuticals, Inc

NICOLE WOODLANDMarketing ManagerCompas, Inc.

PAM YANCHIKSenior Director, Strategic InformationManagementGenentech, Inc.

� � �

KATHRYN TERESA PRESTOVice President Virology/HIVMarketing & SalesRoche

2003 RISING STARS from page 8

HBA Star VolunteerSTEPHANIE G. PHILLIPS, PHDPresident, Project House, Inc.The HBA continues to grow at a record pace.This growth and prosperity are due in largepart to the tireless efforts and dedication ofthe many volunteers who serve and haveserved on the HBA Board of Directors, Ad-visory Board, and Standing Committees.

The HBA is pleased to honor its own “StarVolunteer,” Stephanie G. Phillips, PhD, Co-Director of Programs, for her many years of ser-vice and outstanding contribution to the growthof the HBA.

“Stephanie truly personifies volunteerismand has been a role model to all HBA volun-teers,” said HBA President Nancy Larsen, Presi-dent, PROmedica Communications, Inc. “Shehas provided invaluable insights along withcountless hours through her role on the boardas Co-Director of Programs. . . .”

Copywriting was Phillips’ entrée into pharma-ceutical marketing. From the advertising side, shedeveloped full promotional campaigns for a hostof invaluable product categories. In the field ofmedical communications, she has contributed cre-atively to dozens of major pharmaceutical productlaunches and helped to reposition and rejuvenateolder products in virtually every medical specialty.

In 1987, Phillips saw the need for a medicalcommunications agency capable of interpretingthe serious science behind many of today’s phar-maceutical breakthroughs, so she establishedProject House, Inc. (Hackensack, NJ).

Today, Phillips maintains her vision to gen-erate scientifically sound and educationally valu-able programs. She is both a medical advertis-ing professional and a biomedical scientist,which allows her to supply creative direction andcritical medical expertise for ongoing projects.

Congratulations and many thanks toStephanie G. Phillips, PhD, for the drive anddedication that have helped to make HBA pro-grams such a success. �

STEPHANIE G. PHILLIPS, PHD, Project House, Inc.,accepting the HBA Star Volunteer award

from HBA President NANCY LARSEN,PROmedica Communications, Inc.

HBA BULLETIN MAY/JUNE 2003 SPECIAL PULL-OUT SECTION

WWW.HBANET.ORG

Lunch’n’Learn

Whatever your current career position, you aspire to greater responsibility. Whatever your current skills,you must sharpen and expand them to achieve your next targeted level of accomplishment.

SKILLS FOR SUCCESSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLS

Rosemary L. AzzaroConsultant; HBA Bulletin Creative Contributor

The 2003 “Woman of the Year” (WOTY)event provided the inspiration for thisshort compendium of “Skills for Success.”

he sun was dazzling and SixthAvenue never looked better. AsI left The New York Hilton af-

ter this year’s energizing “Woman of theYear” program, the words of our outgo-ing “Woman of the Year,” Sarah S.Harrison, Vice President, CustomerStrategy Integration, AstraZeneca Phar-maceuticals LP (Wilmington, DE), rangin my ears: “Celebrate the Present!”Stopping for an ice cream cone, I walkedsouth to the bus terminal, thinking howlucky I was to be a part of such an awe-some association, to have met and lis-tened to the words of such inspirationalmen and women and to have attendedsuch a well-organized event. Maybe itwas the sugar, but I knew that I had beenwitness to something powerful.

AHA!By “celebrating the present,” I knew

that this year’s WOTY was a great learn-ing opportunity. That’s how this featurewas born. Let me share the skills Ilearned from the women—and men—who lunch.

● Practice total quality manage-ment: One of my first thoughts, “Howdo they do it?”

Of course, I was thinking of theHBA’s Executive Director, Carol Davis-Grossman and her management com-pany The Charles Group.

As the WOTY event grows largereach year and each venue presents new

sets of challenges, the WOTY Commit-tee members and Carol’s team seek prac-tical ways to improve the experience forhonorees and attendees. And, when youthink the WOTY luncheon can’t getmuch better, it does. This year, theWOTY Committee achieved a majorgoal set for this event: on-timeperformance. (What did youdo with your extra ten min-utes?)

Does your organizationpractice some form of “TotalQuality Management”? Itmay be as simple as “debrief-ing” to assess the pros andcons of completing a recentassignment. Depending onyour organization, you mayalso recognize this is as striv-ing for continuous qualityimprovement or be familiar with sup-ply chain management, cell manufac-turing management or Six Sigma. Forfurther information on these formalmethodologies to manage quality, visitthe website of the American Society forQuality, www.asq.org. You might alsocheck out the book What Is Six Sigma?by Peter S. Pande, Pete Pande andLawrence Holpp.

● Harness the diversity within yourorganization. HBA’s “Honorable Men-tor,” Guidant Corporation’s CEO RonaldDollens, emphasized that intellectualcapital is a major business asset—and itsvalue increases in organizations promot-ing diversity. In introducing this year’s“Woman of the Year,” Jack Ziegler, Presi-dent, GlaxoSmithKline ConsumerHealthcare (Philadelphia, PA), called pro-moting diversity “common sense.” Henoted that when an organization taps into

the diversity of its workforce, it also be-comes able to tap into the diversity of itscustomers.

A recent feature on the website ofthe Society of Human Resource Man-agement supports the business case fordiversity noting several “key factors

that make diversity initia-tives important to businessbeyond social or moral re-sponsibility.” Aside fromthose key factors noted byDollens and Ziegler, otherimportant lessons ondiversity’s positive impacton organizational creativity,flexibility and talent attrac-tion can be learned by vis-iting www.shrm.org/diver-sity/businesscase.asp. Inaddition, information on how

to expand and maintain your commit-ment to harnessing diversity can be foundat www.diversityinc.com and throughThe Workplace Diversity Network, ajoint project of The National Confer-ence for Community Justice and theCornell University School of Industrialand Labor Relations, accessed atwww.ilr.cornell.edu/extension/wdn/.

● Recognize and support good ideasthat come to your attention. Dollensnoted that he did not generate the ideafor the “GROW” Program (“GuidantReaching Out to Women”). But, he en-courages all business leaders to recog-nize and support good ideas that cometo their attention.

You may be able to instantly thinkof a colleague known for good ideas.Did you know these “idea practitioners”have common traits and that there areways to harness their intellectual energy?

“HBA helps usbe better

people, buildour lives andhelps us to

grow.”

T

HBA BULLETIN MAY/JUNE 2003 SPECIAL PULL-OUT SECTION

WWW.HBANET.ORG

SKILLS FOR SUCCESS

The HBA Bulletin invites youto contribute to this column.

Tell us what skill-building topics youwould like to see covered

in the future.

Of interest is a recent article in theHarvard Business Review, “Who’s Bring-ing You Hot Ideas (and How Are YouResponding?)” (February, 2003). Theauthors (Thomas H. Davenport,Laurence Prusak and H. James Wilson)formally studied people who bring man-agement ideas into organizations—ex-amining and identifying the skills ofthese idea practitioners, including howthey “scout” for new ideas, “packagethem” to be sold up and down the or-ganization, advocate for these ideas andimplement them. Additionally, ideapractitioners share personality traitssuch as optimism, a passion for ideasthemselves, self-confidence and an abil-ity to “span boundaries”—networkingand working across disciplines.

● Take responsibility. The respon-sibility for diversity within an organiza-tion does not rest solely withexecutives. Everyone in anorganization must be en-gaged in fostering their owntalents and skills and those oftheir colleagues, according toDollens. We each must takeresponsibility for making ourworkplaces the best placesthey can be.

Not only does this meanharnessing diversity, it meansbeing engaged. The GallupOrganization champions em-ployee engagement in itsmanagement work. In thebook Follow This Path,Gallup consultant authorsCurt Coffman and GabrielGonzalez-Molina write,“When engaged employeesutilize their natural talents,they provide an instant, and constant,competitive edge. They build a newvalue: emotionally driven connectionsbetween employees and customers.”

Gallup has systematically studied en-gagement. Organizations, utilizing theirtechniques for identifying and main-taining an engaged workforce, employGallup’s Q12 Survey to “measure dimen-

sions that leaders, managers and em-ployees can influence.”

Visit the “Performance Manage-ment” section of the Gallup websitewww.gallup.comto review the 12questions, a pro-vocative tool foryou and your or-ganization.

● Acknowledge the contributions ofothers. Ziegler observed that honoringDr. Catherine Angell-Sohn as theHBA’s 2003 “Woman of the Year” wasa fitting tribute since “Cathy is the mosteager to celebrate the success of others.”

You know that good feeling you getwhen a manager or client complimentsyour work with a “Looks good!” scribbledin response to a memo supporting a newidea? How ‘bout the time you were

stopped in the hall by a col-league who liked your solutionfor the file-sharing problem?Did a client send you choco-lates in appreciation of yourhard work in meeting a dead-line? The point is: We all liketo have our contributions no-ticed. Do you regularly ac-knowledge the work and com-mitment of your colleaguesand staff? (For that matter,have you acknowledged yourfriends and family on their suc-cesses and special moments?)

E-mail has its uses; some-times it is better to put pento paper and drop a note inacknowledgement. Manymanagement consultants ad-vise that businessmen andwomen write two notes a day

to nurture their networks!

● Be an advocate. Sohn encouragedus all to “Make a Difference.” One waywe can each be effective advocates forthe positive value of our industry is toexercise our right to vote and to makeour opinions heard. Take some time tocontact your legislators at both the state

and national levels.To find your national leaders go to

www.house.gov and www.senate.gov.For state government information type

“www.state” andfollow that withyour state’s initialsplus “.us”. For ex-ample, informationon New Jersey leg-islators can be

found at www.state.nj.us.Lead from the heart. Harrison exem-

plified positive leadership—the leaderas both business person and humanitar-ian—as she “passed the torch” to Sohn.In urging us to “celebrate the present,”Harrison asked us to particularly cel-ebrate the accomplishments of all 2003honorees. She paid tribute to the HBAand its supportive leadership, “TheHBA helps us to be better people, buildour lives and helps us to grow.”

And, turning her attention to theworld at large, Harrison reminded usthat now, more than ever, we have to“lead from the heart.”

We were all brought back to anotherMay afternoon, when this same womanchallenged us to “leave the world a betterplace than you found it, whether by animproved environment, business growthor a rescued soul. We can all make a dif-ference. . . . Each One, Reach One.”

And that is what I learned at lunch. �

Rosemary L. Azzaro has worked in thepharmaceutical industry for over 20 yearsand holds an MBA. In the spirit of fulldisclosure, the ice cream was Ben & Jerry’sVanilla on a sugar cone with chocolatesprinkles. Yes, she also tasted the mangomousse cake at the luncheon. Reach Rose-mary at razzaro@comcast.net when youneed an idea practitioner.

We all like tohave our

contributionsnoticed. Do

you regularlyacknowledgethe work andcommitment

of yourcolleaguesand staff?

Sohn encouraged us all to “Make a Difference.”

HBA Bulletin May/June 2003 www.hbanet.org 5

HBA ChaptersUpdateEileen WoodsManaging Partner, Agentive;HBA Bulletin Chapters Correspondent

The Atlanta Chapter of the HBAThe Atlanta Chapter of the HBA held

their most recent dinner meeting onThursday, May 8th at McCormick andSchmick’s Restaurant (Atlanta, GA). Thetopic was “The Image of the Pharmaceu-tical Industry,” and featured a distin-guished panel of speakers. Karen Carlisle,Director of Government and Public Re-lations with Solvay Pharmaceuticals(Marietta, GA), Julie Bryant, Healthcare/Life Sciences reporter for the Atlanta Busi-ness Chronicle, (Atlanta, GA), and LaurieMobley, Vice President and Director,Healthcare Practice, Ketchum Public Re-lations, (Atlanta, GA), provided theirthoughts and lead a discussion about thistimely topic.

A June meeting is also scheduled forThursday, June 26th, at a location to beannounced. Linda Kobel, ManagingPartner for Link Solutions Group(Marietta, GA) will present “Why YourEmployees Don’t Do What You ExpectThem to Do.”

The Boston Chapter of the HBAA corporate search committee led by

Deborah Furey, Director, HealthcareSolutions at Braun Consulting (Boston,MA) and Michelle McCarthy withCarter McKay (Quincy, MA) are seek-ing nominees for the Board of Direc-tors for a term beginning in January2004. Interested candidates should con-tact either Deborah Furey at dfurey@braunconsult.com or Michele McCarthyat mmccarthy@cartermckay.com.

A new committee has been formed torecruit more corporate members in the Bos-ton area. The Corporate Membership Com-mittee is being led by Lora Buono, a Con-sultant with Dove Consulting Learning So-lutions based in Connecticut and Boston,lbuono@consultdove.com, and DebbieThomas, Strategic Account Manager with

MedSN (Plymouth, MA). Debbie can bereached at Debbie.thomas@medsn.com.

Finally, the next program for the Bos-ton Chapter of the HBA will be held onJune 17th at a location to be decided. Thesubject, “Planning for Your Strong andSuccessful Financial Future Working inthe Healthcare Industry,” will be addressedby guest speaker Paula Chauncey, CFA.Chauncey, a frequent speaker on the stra-tegic use of capital in building dreams andfutures by building long term wealth, isthe founder of Être LLC. The mission ofÊtre LLC is to help individuals build thefinancial foundations to bring their uniquevisions, ideals and goals into being. Chap-ter President, Karla Gonye, District SalesManager, Schering Labs (Plymouth, MA)notes, “If there is one seminar to attend atthe Boston Chapter of the HBA this yearto help you shape your successful future,this is the one!”

The San Francisco/Bay Area(SFBA) Chapter of the HBA

On Wednesday, March 19th, theHBA-SFBA hosted a dinner event at theoffices of Silver-level corporate sponsorHeller Ehrman White & McAuliffe(Menlo Park, CA). A panel discussionentitled “The Life of a Biotech Company,”featured a seasoned group of Bay Areabiotech players discussing the challengesand rewards faced throughout the life cycleof a biotech company. The panel included:

Alison Freeman-Gleason, Share-holder, Heller Ehrman White &McAuliffe LLP, Arlene M. Morris, Presi-dent CEO, Clearview Projects (Brisbane,CA), Camille Samuels Pearson, Manag-ing Director and Aspen Institute CrownFellow, Versant Ventures (Menlo Park,CA), Shehnaaz Suliman, InvestmentBanker, The Petkevich Group LLC (SanFrancisco, CA), and Candi Monzo, Co-ordinating Partner, Ernst & Young LLP(San Francisco, CA).

On Wednesday, April 19th, the HBA-SFBA hosted the second event in theirExecutive Women’s Breakfast series at CVTherapeutics (Palo Alto, CA). The semi-nar, entitled “Managing Top HumanCapital: Doing More with Less,” featureda panel of distinguished local executives,including Maria Degois-Sainz, President,Guidant Cardiac Surgery (Lakeview, CA),

Ann Von Gehr, MD, FACP, Physician-in-Chief, Kaiser Permanente Medical CareProgram (San Jose, CA), Dr. Sharon Bray,Regional Managing Principal, Right Man-agement Consultants (San Francisco, CA),Kris Anderson, Senior Vice PresidentHuman Resources, Applied BioSystems(Foster City, CA), and Diane Liguori,Vice President Human Resources, CVTherapeutics (Palo Alto, CA).

On Thursday, May 29th, the HBA-SFBAChapter hosted its biggest event of the year,its 2003 Annual Dinner at the San MateoMarriott. The program, entitled “East MeetsWest: The Converging Pharmaceutical,Biotech, and Medical Device Industries,”explored the current convergence of the mostprominent Life Sciences Industry sectors.Ginger Graham, recent Advisor to the Presi-dent of Guidant Corporation (Lakeview,CA), was the keynote speaker. She was joinedby distinguished industry executives Julia R.Brown, Executive Vice President, AmylinPharmaceuticals (San Diego, CA), and AbbieC. Celniker, PhD, Vice President, Researchand Development, Strategy and Operationsat Millennium Pharmaceuticals, Inc. (Cam-bridge, MA).

The Corporate Membership committeehas been busy recruiting new members for2003. Aside from the continuing support ofthe corporate members noted in the March/April issue of the HBA Bulletin, this quar-ter the Corporate Membership commit-tee is pleased to welcome Dorland Glo-bal Communications (San Francisco,CA) as another media sponsor. �

HBA CALENDARSEPTEMBER 8, 2003

EVENING SEMINARHigh-wire Act: Maintaining Career Momentum

While Changing Fields5:30 – 8:15 PM

Pfizer Inc, New York City, NY

SEPTEMBER 25, 2003CONNECTIONS Program

5:30 – 8:15 PM

Glenpointe Marriott, Teaneck, NJSponsored by Eisai Inc.

OCTOBER 14, 2003EVENING SEMINAR

Women and Stress—In and Out of the Workplace5:30 – 8:15 PM

St. Joseph’s University, Philadelphia, PACo-Sponsored by GlaxoSmithKline &

St. Joseph’s University

NOVEMBER 5, 2003EVENING SEMINAR

Regulatory and Legal Compliance—Impact on Company Policy

5:30 – 8:15 PM

Bristol-Myers Squibb Company, Princeton, NJ

6 www.hbanet.org HBA Bulletin May/June 2003

Ronald W. Dollens NamedHBA’s 2003 “Honorable Mentor”

Another unique aspect of the WOTY event is therecognition of exceptional men in the industry viathe “Honorable Mentor” award. At the 2003WOTY, Ronald W. Dollens, President and CEO,Guidant Corporation (headquartered in Indianapo-lis, IN), received this honor.

Dollens was chosen because of his many yearsof advocacy for the advancement of women, ongo-ing mentoring and significant actions to supportwomen’s careers within Guidant and throughout theindustry, as well as the way he has worked to improvewomen’s health. Under his tenure, Guidant has alsoprovided significant support for the formation andgrowth of the San Francisco Bay Area (SFBA) chap-ter of the HBA.

Speaking at WOTY, Dollens offered thesewords of wisdom: “As you go forward, you have totake responsibility to make your workplace a betterplace to work. You have to champion your cause ev-ery day and work to make a difference.”

HBA’s 2003 WOTY Makes a Difference

One Voice on the Value of MedicinesAt the heart of this exceptional

woman’s moving speech was this mes-sage: It is time for industry to share onevoice and educate the public about thevalue of medicines and the positive rolethat the biopharmaceutical industryplays in disease prevention.

“Most of us in this room have dedi-cated our careers and our lives to the phar-maceutical and healthcare industry,” Sohnsaid. “Our healthcare products providemedical, social and economic value. Ourhealthcare products save lives, relievesymptoms, cure, and prevent disease.

“There has been much public debateabout the cost of these medicines. Ourindustry has been roundly criticized,and even our friends question our poli-cies and practices,” Sohn continued pas-sionately. “We, as an industry, have done

little to convey to a questioning publicthe value of medicines and that the realcost to society is the cost of disease.”

Sohn supported her assertions on thevalue of medicines with powerful data, dis-played via an impressive slide presentation,on the significant 10% increase in life ex-pectancy since the 1960s. She also offereddata on the high cost of disease versus thecomparatively low cost of medicines thatprevent and treat disease.

“The cost of heart disease is over $300billion per year in the US. Just looking atthis one disease area brings into stark re-lief the value and benefit brought by mod-ern medicine to millions of patients,” shesaid. “Cardiovascular medications such asbeta blockers and statins are cost effectiveand life saving for so many patients. Drugtherapy provides tremendous value by re-ducing death rates and by reducing hos-pital admissions, hospital stays, tests andprocedures as well as improving the

2003 WOTY EVENT from page 1

PHOTO ABOVE (left to right): In back row are JOSEPH

CARAMICO and VINCENT MUEHTER, both of Nexus Group;in the front row are ELIZABETH SICCONE, AMANDA BLUM,

and TERRY CARLINI, all of PharmaDesign, Inc.

PHOTO ABOVE (left to right): Rising Star CYNTHIA

HOGAN, DEBBIE FREIRE, and BETTE SCHULTZ, all ofNovartis Pharmaceuticals Corporation; with

HBA Past President CHARLENE PROUNIS,Accel Healthcare Communications.

PHOTO ABOVE (back row, left toright) MARY-SHEILA MEYERS,

Schering-Plough Corporation; DANA

REGAN, CommonHealth; JENNIFER

SCHACTER, Schering-PloughCorporation; LORI MATTHEWS,CommonHealth; and VALERIE

COTLER, Schering-Plough Corpora-tion; (front row, left to right) JANINE

WENTZ and STACY STERN, both ofCommonHealth; and MARY VERGERN

and SUSAN SWARTZ, both ofSchering-Plough Corporation.

RIGHT PHOTO, TOP: LISA SLATER,PAUL FORISLAND, and PETER DEEGAN,

all of Organon Pharmaceuticals.

RIGHT PHOTO, BOTTOM: RisingStar BRENDA COOPERSTONE, MD,HEIDI HUNTER, and ALMA GREER,

all of Wyeth.

HBA Bulletin May/June 2003 www.hbanet.org 7

WOTY: BEHIND THE SCENES

This year’s WOTY was a clear reflection of the HBA’s respected status as a national associationrun with consummate professionalism. “Everything ran on schedule,” said Rosemary Azzaro,Marketing Communications Consultant (Carlstadt, NJ) and member of the 2003 WOTY com-mittee. “In fact, we were even a bit ahead of schedule.”

According to other attendees, the “well oiled machinery” of WOTY made this year’s lun-cheon a pleasure to attend. “I didn’t have to look at my watch—everything just flowed so smoothlyand the speakers and the video clips were absolutely riveting,” noted one senior-level agencyexecutive. “The entire program was ‘on message.’ I feel inspired to make a difference,” notedanother attendee.

The credit for WOTY’s continued success goes to many individuals but most of all it goes tothe 2003 WOTY Committee: Mary E. Cobb, Committee Co-Chair, PACE, Inc., a LoweHealthcare Company; Daria Blackwell, Committee Co-Chair, White Seahorse, Inc.; SharonCallahan, WOTY Fundraising Chair, SummitGREY; Nancy Larsen, PROmedica Communi-cations, Inc.; Barbara Pritchard, The Pritchard Group; Teri P. Cox, Cox CommunicationsPartners; Sarah S. Harrison, AstraZeneca Pharmaceuticals LP; Donna Ramer, HealthMedCommunications; Susan Youdovin, B&Y Communications; Lisa Mele, Advantage Healthcare,Inc.; Ilyssa Levins, GCI Healthcare; Debra L. Newton, NewtonGravityShift; GayathriKoundinya, CV Therapeutics; Sharon Simons Cammisa, Osprey Communications, Inc.;Shellie Caplan, Caplan Associates, Inc.; Rosemary Azzaro, Marketing CommunicationsConsultant; Jan Pritchard, Innovex LP; Meryl Zausner, Novartis Pharmaceuticals Corpo-ration; Chris Pentz, CMP, PENTZ Group Communications; Eve Dryer, SIGNOVA; and MaryAnne Sabogal, Alliance Marketing Services Group.

Special thanks to:Carol Davis-Grossman and The Charles Group, Inc.,

for their logistical and managerial support of this event.

2003 HBA Woman of the Year

Catherine Angell Sohn,PharmD,

GlaxoSmithKline

quality of the patients’ lives.“There are many other examples like

this that we could share with each other;however, for the public, for patients, thestory of the value of medicines remainsuntold and unheard. We need to changethat,” Sohn noted.

A Word of Thanks; A Call to ActionSohn concluded with a word of thanks

to the HBA: “You inspired many, as youhave inspired me. Your vital role in pro-viding educational opportunities to de-velop cutting-edge industry knowledgeand leadership skills for HBA membersnationwide must continue to grow. . . .I’d like to call on all HBA members to setthe highest expectations of themselves; tonurture the young, talented people aroundthem; to advocate for the value of medi-cines, and to relish every opportunity tohelp and support our colleagues in thehealthcare industry.” �

HBA President-Electand WOTY

Committe Co-chairDARIA O. BLACKWELL,White Seahorse, Inc.,

introduced theRising Stars.

HBA PresidentNANCY LARSEN,

PROmedicaCommunications,

Inc. gave herremarks to the

WOTY attendees.

2002 HBAWoman of the Year

SARAH S. HARRISON,AstraZeneca

Pharmaceuticals LPaddressed the

˛WOTY attendees.

JACK ZIEGLER,GlaxoSmithKline

ConsumerHealthcare,

introduced the 2003Woman of the Year,CATHERINE ANGELL

SOHN, PHARMD.

Left to right: MARGARET ANGELL,CATHERINE ANGELL SOHN, PHARMD,

JOHN SOHN, and KAREN SOHN.

Left to right: BRIAN JONES, ELLIE BARGER,NICOLE ELGUICZE, and YVONNE SPENCER, allof GlaxoSmithKline.

HBA CORPORATE MEMBERSHIPAbbott Laboratories LLC

AcceleraAmerican Academy of Family Physicians

American Medical AssociationAstraZeneca Chicago

AstraZeneca Pharmaceuticals LPBradin Search Group, Inc.

Bristol-Myers Squibb CompanyBusinessEdge Solutions

Cap Gemini Ernst & YoungCardinal Health

Chandler Chicco AgencyCline Davis & Mann, Inc.Clinical CONNEXION

Communications Media Inc.Compas, Inc.

CovanceDimensional HealthCare, Inc.

Dorland Global Health CommunicationsDowden Health Media

Eisai Inc.Elsevier

Ernst & YoungETHICON, Inc.

FCB HealthCareFleet Bank

Genentech, Inc.Gibbons, Del Deo, Dolan, Griffinger & Vecchione, PC

GlaxoSmithKlineGrey Healthcare Group Inc.

Guidant CorporationHealth Resource Publishing

Healthcare Resources GroupHerlitz HealthCare: A Communications Company

Hill & Knowlton, Inc.Hoffmann-La Roche Inc.

IBM Consulting Services (PWC)inChord Communications

Innovative Media ResearchInnovative Medical Education

International Medical News GroupInternational Meetings & Science

Janssen PharmaceuticaJohnson & Johnson PGSM

KPRLally McFarland & Pantello Inc.

Lyons Lavey Nickel Swift, Inc.The Mattson Jack Group

M/C CommunicationsMediVia

Medivisor, Inc.Medsn Inc

Merck & Co., Inc.Merkley Newman Harty Healthworks

NCI Advertising, Inc.NewtonGravityShift

Novartis Pharmaceuticals CorporationOCC, North America, Inc.

Organon Pharmaceuticals USA Inc.Ortho Biotech Products, LP

Ortho-McNeil PharmaceuticalOxford Institute for Continuing EducationPACE, Inc., a Lowe Healthcare Company

Palio CommunicationsPfizer Inc.

Pharmacia CorporationPROmedica Communications, Inc.

Regan Campbell WardReliant Pharmaceuticals, LLC

Sanofi-Synthelabo, Inc.Schering-Plough Corporation

SCP Communications, Inc.SimStar Internet Solutions

SoftWatch Inc.Solvay Pharmaceuticals, Inc.

Stratagem Healthcare CommunicationsSudler & Hennessey/IntraMed

Thomson HealthcareUnlimited Performance Training

VOX Medica, Inc.Wyeth

HBA ADVISORY BOARDJulia Amadio, Aventis, Inc.

Sharon Callahan, SummitGREYCarrie S. Cox, Schering-Plough Corporation

Nadine Craig, UCB Pharma Inc.Maria DeGois-Sainz, Guidant Corporation

Lisa Egbuonu-Davis, Pfizer Inc.David Epstein, Novartis Oncology

Debra Freire, Novartis Pharmaceuticals CorporationMatthew Giegerich, CommonHealth

Kathleen Harrison, Pharmaceutical Media Inc.Sarah Harrison, AstraZeneca Pharmaceuticals LPMichael Hickey, AstraZeneca Pharmaceuticals LP

Joanna Horobin, MD, CombinatoRx Inc.Tamar Howson, Bristol-Myers Squibb Company

Heidi Hunter, WyethKaren Katen, USPG, Pfizer Inc.Louis J. Manzi, GlaxoSmithKline

Charlotte McKines, Merck & Co., Inc.Paula Meade, Hoffmann-La Roche Inc.

Louise Mehrotra, Janssen Pharmaceutica, L.P.Myrtle Potter, Genentech, Inc.

Sylvia Reitman, International Medical News GroupTimothy Rothwell, Sanofi-Synthelabo

William C. Sheldon, Eisai Inc.Charlotte E. Sibley, Millennium Pharmaceuticals, Inc.

Catherine A. Sohn, PharmD, GlaxoSmithKlineRita Sweeney, Dorland Global Health Communications

Lynn O’Connor Vos, Grey Healthcare Group, Inc.Carol Webb, Ortho Biotech Products, LP

Sheila Wellington, Catalyst

HBA Honors a Record Number ofRising Stars*

8 www.hbanet.org HBA Bulletin May/June 2003

*This space is traditionally reserved for the President’smessage. However, because we have so much importantWOTY news to report, I have given the back cover for thisissue to honor 47 exceptional women in our industry—the2003 HBA “Rising Stars” and our own “Star Volunteer.”

—Nancy Larsen, HBA President

he “Rising Star” Award recognizeswomen from the HBA’s corporatemember companies whose outstand-

ing accomplishments make a difference in theindustry and inspire others. Notably, a record 47Rising Stars were honored at the 2003 WOTYevent—congratulations to each and every one.

T

LIZ BARRETTVice President, Acute Care & SpecialtyMarkets FranchiseOrtho Biotech Products, L.P.

CATHERINE BOZEMAN, MDMedical DirectorThe Foundation for Better Health Care(FBHC)

MARIA CASINIVice President, Creative DirectorAccel

JOAN COFFEYSenior Ad Sales SpecialistElsevier

GAIL COHENTeam LeaderChandler Chicco Agency

BRENDA COOPERSTONE, MDSenior Director, Global Medical AffairsWyeth

MERRILL CORRYSenior Vice President/Director of MeetingServicesMediVia

MARY M. CROWLEYDirector of Human ResourcesDowden Health Media

MARY JO DALESEditor-in-ChiefInternational Medical News Group, adivision of Elsevier

LINDA DASILVADirector, Trade RelationsEisai Inc.

DANA DREVESSenior Vice President, StrategyNewtonGravityShift

DELPHINE DUBOIS, MDSenior Vice President, Medical DirectorInternational Meetings & Science

STACEY EVERETT, CMPSenior Account DirectorOCC North America, Inc.

MARY M. GALLAGHERVice President, Management SupervisorRegan Campbell Ward

LAURA GARTNERVice President, Program ManagementInnovative Medical Education

DINA GIVENManagement ConsultantBusinessEdge Solutions

CARRIE GRECOVice President, Account Group SupervisorFCB HealthCare

PEGGY HELLERVice President, SIGNOVA (a Vox MedicaCompany)Vox Medica, Inc.

KATHLEEN M. HILTZMarketing Services ManagerJAMA: Journal of the American MedicalAssociationAmerican Medical Association

CYNTHIA HOGANVice President, Respiratory / DermatologyBusiness UnitNovartis Pharmaceuticals Corporation

JULIE HOLCOMBEVP, Director of Oxford InstituteOxford Institute for Continuing Education,a division of OCC North America, Inc.

turn to 2003 RISING STARS on page 4