ADVANCING WORK: A Q&A With Kevan Lee,

Content Marketing Manager for Bu�er

PRESENTED BY:

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KEVAN LEE,Content Marketing Manager at Bu�er

Bu�er is an entirely remote work company. We spoke with Kevan Lee, Bu�er’s Content Marketing Manager, to find out how remote work benefits the company and its employees.

At the end of the day it’s all about results, right? So how do you define your results on a daily and weekly basis?

...[O]utput for each person on the team is still going to

be noticed, remote or not. As long as you’re able to create

good output and achieve what you set out to, it doesn’t

matter too much where you are or when you’re working.

[...] We’re now moving into OKRs (Objectives and Key Results) as the team has grown, which we’re excited about

for the personal accountability and the contribution to an

overall company goal/vision.

Even though you’re remote, do you ever feel bound to a start and stop time?

9

5

I’ll feel completely great about splitting my day so that there are pauses in between work chunks, and I’ll generally try to aim for six to eight hours total per day and then be flexible on that given what I’m hoping to accomplish that day/week.

Even without boundaries, remote workers will likely work more. 53% of remote workers work more than 40 hours each week compared to 28% of non-remote workers. And 11-20% of remote workers are more productive when it comes to creative tasks.

53%+40HR

SOURCE

For larger projects that may take weeks and multiple team members to complete, how do you break down the work? Do you find that a manager is breaking up the work, or do you & your team collectively divide it?

I’m keen on shipping things fast, learning lots, then iterating. [...] If anything, for the larger projects, I think we’ll find ourselves breaking it down into smaller projects and finding things to ship at a good pace. For instance, our Pablo team has an overall vision for where they want to get, and every two weeks, they’re shipping a new element of that bigger vision.

People seem to think that remote work just means more freedom with no limitations. Do you ever experience limitations with a remote work culture?

I’ve...heard that some people miss the camaraderie and brainstorming/ideating of being in the same physical space as others. We try to create these moments remotely by doing regular standups and keeping open communication threads in tools like Discourse where ideas can simmer and thrive.

What traits does Bu�er look for in an employee who will be working remotely?

A couple key ones that come to mind are: Highly motivated, works well independently, good communicator.

We have a 45-day contract period to see how this goes and we look especially for people who have worked as freelancers or on startups. Everyone on board is incredibly smart and it’s humbling to work with them.

– Joel Gascoigne, Bu�er Co-Founder, CEO

SOURCE

How often do you communicate with your team via conference call, or video conferencing?

I’m part of the Bu�er for Business team (the business/enterprise plan at Bu�er), and we do a daily standup where we video chat for 30 minutes each day. Also, as a larger marketing team, we get together every Monday to talk through the week ahead.

Does remote work ever interfere with your work/life balance? And how do you balance the two?

I feel like I can bring my whole self to work at Bu�er, so there’s not so much a separation of work and life as there used to be. I see it more as being fully present in whatever I’m doing - be that remote working or hanging out with family at home.

23% of workers did some work remotely in 2015, an increase from 19% in 2003.

23%2015

19%2003

SOURCE

Can you tell us what your “work from home” environment looks like?

I’m really fortunate to have a home o�ce in our house, so that’s my main work area. I’ve got it set up with my computer and desk, and I spend most all my working time there. On occasion I’ll go out to a co�ee shop or work from a friend or family member’s house, but those times are rare.

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