advantage weichert: high touch/high tech michael montsko president, weichert lead network

Home of unlimited opportunity.Home of unlimited opportunity.Home of unlimited opportunity.Home of unlimited opportunity.

Advantage Weichert: Advantage Weichert:

High Touch/High TechHigh Touch/High Tech

Michael MontskoMichael MontskoPresident, Weichert Lead NetworkPresident, Weichert Lead Network

Home of unlimited opportunity.Home of unlimited opportunity.

Michael MontskoMichael Montsko

Leads our state-of-the-art customer contact center. Uses sophisticated technology to deliver responsive

personal service to online and 800-number customers seven days a week.

The Weichert website averages 2.4 million visitors per month, and contact center specialists typically respond to a customer web inquiry in less than a minute.

In 2005, 2006, 2007 and 2008, Mr. Montsko was listed as one of the "100 Most Influential Real Estate Leaders" by Inman news.

Prior to joining Weichert, Montsko was vice president and chief technology office for YHD/Foxtons, Inc.

Designed and developed complex Internet applications for AT&T’s consumer long distance division.

President, Weichert Lead Network"100 Most Influential Real Estate Leaders" by

Inman news.


Real Estate OnlineReal Estate Online

“Real estate”Over 2.2 BILLION results!


Real Estate online is very Real Estate online is very competitive competitive

Agent Web Sites

Nat. Broker SitesReal Estate Sites Newspaper Sites

Local Office SitesMLS sites


Weichert.comWeichert.com

Hitwise data June 2009

* Source: Hitwise

Weichert.com is one of the Top 5 broker sites.

Weichert.com is one of the 25 most popular real estate sites.*

Weichert.com is rated in the top 1% of real estate Web sites.


Weichert.comWeichert.com


How does Weichert.com rank for the 16

East Coast States?


Weichert.com – East Coast Weichert.com – East Coast RankingsRankings


Weichert.com is #1 Broker site for the East

Coast*

Weichert.com is #10 real estate

site for the East Coast*

* HitWise - Most Popular Websites in Business and Finance - Real Estate ranked by Visits from Selected Segments - 12 Rolling Weeks ending October 6, 2012

(CT, DE, DC, FL, GA, MD, ME, MA, NH, NJ, NY, NC, PA, NC, VT, VA )


Over 1.4 Million leads sent Over 1.4 Million leads sent

2003 -20122003 -2012


How do we do it?How do we do it?

1. Search engine placement

2. Listing syndication partners

3. Lead purchasing

4. Banner Advertising

5. Link placement

6. Real estate directories

7. Social Media

8. Video Ads

9. Strategic Partnerships

9 components of WLN’s Multi Million dollar digital advertising budget


Listing Syndication Listing Syndication PartnersPartners

We have our own syndication company that syndicates to over 300 real estate sites across America


Listing Syndication Listing Syndication PartnersPartnersNYTimes.com


Trulia.com Trulia.com WLN purchases Featured Listings on Trulia.com


Must Pay to PlayMust Pay to PlayTrulia.com


Must Pay to PlayMust Pay to PlayZillow.com


Homefinder.comHomefinder.com

Homefinder.com distributes our listings to 230+ newspaper web sites

Owned by the Tribune Co, Gannett, and McClatchy

Chicago Tribune, Orlando Sentinel, Baltimore Sun, Los Angeles Times, and Miami Herald

I-phone Open House search Listings may not appear on some sites


Listing Syndication Listing Syndication PartnersPartners

View Updated flyers Weichert.com & Weichert Lead Network Facts now available on

Weichertone.com!

Go to:


Lending Tree partnershipLending Tree partnership

WLN negotiated a deal with LendingTree to handle their customers who are interested in real estate services.

In 2012 WLN expects to receive over 100,000 customers from LendingTree


Digital Branding Digital Branding CampaignsCampaigns

WLN doesn't only focus on lead generation WLN is working hard to build the Weichert, Realtors Brand Real Estate shoppers are online Almost 90% of buyers use the internet to search for a home


Behavioral Banner Behavioral Banner campaignscampaigns

The concept is simple; if an individual has demonstrated a recent focused interest on a particular product, service or travel destination, they are more likely to notice (and act!) on a related banner ad message they see - no matter what site they are visiting.


Behavioral Banner Behavioral Banner campaigncampaign

Behavioral Banner Behavioral Banner campaigncampaign

When they visit the real estate section

they get TAGGED!

When they visit a different real estate

section they get TAGGED again!

3 tags and your it! The person is now flagged as a real estate intender.

Now we can target them on thousands of

other web sites.


Re-targeting Banner Re-targeting Banner campaigncampaign

Re-targeting Banner Re-targeting Banner campaigncampaign

Would you like more Seller

leads?

When they visit the Seller

section of Weichert.com

they get TAGGED!

Now we can target them on thousands of

other web sites.


Weather Banner campaignWeather Banner campaignWeather Banner campaignWeather Banner campaign


Weather Banner campaignWeather Banner campaignWeather Banner campaignWeather Banner campaign

• Sick of the Snow Campaign • Targeted weather channels • Ran campaign during snow storms • Targeted States hit by the storms• Over 9 Million impressions


Banner AdsBanner AdsBanner AdsBanner AdsWeichert Banners

Millions

impressions on

1000’s of sitesBanners Available on

WeichertOne.com


TV AdsTV AdsTV AdsTV Ads

“If a picture is worth a thousand words

then a video is worth a million”



How many of you watch TV?

How many of you record TV shows you watch?

How often to you fast forward through the commercials?


TV Ads on the internetTV Ads on the internetTV Ads on the internetTV Ads on the internet

The advantages of online video ads are that you only

pay for complete views and you can do advanced

targeting



YTD our video Ads have received almost

1 million Impressions!


Jets = Brand LeveragingJets = Brand LeveragingJets = Brand LeveragingJets = Brand Leveraging

Leveraging secondary brand association to create brand equity

Advertising on the NY Jets web site

One of the sponsors of Jets Talk Live


FacebookFacebookFacebookFacebook

Visit Weichert’s Facebook page

https://www.facebook.com/weichert

and hit the “Like” button!


Facebook AdsFacebook AdsFacebook AdsFacebook Ads

Running Ads on Facebook

How many times have our Ads been displayed on

Facebook?622,738,383


Paid Search – Google, Bing, Paid Search – Google, Bing, and Yahooand Yahoo



WLN is now bidding on over

1 MILLION keywords on Google



YTD our Search Ads have been shown over

300 Million times!



YTD our Search Engine Ads have generated nearly 3 Million clicks

to Weichert.com


The Future of Awesome!The Future of Awesome!


Mobile Devices are changing Mobile Devices are changing the worldthe world


Weichert iPhone AppWeichert iPhone App

Weichert has invested and will continue to

invest heavy in mobile technologies

2011 Weichert revamped our mobile

web site

2010 Weichert began development of our

iPhone App


Weichert’s mobile and iPhone App Weichert’s mobile and iPhone App traffic traffic

Now get up to 700,000 visits per month!

YTD Mobile traffic is up over 300%!


*Based on a minimum of 10 closed transactions

WeichertRents.com

• Rental lead volume up 10% over last year!

• Launched a new version of WeichetRents.com

• New features include Improved Map Search

• New listing pages• Overall improved look

and feel!

WeichertRents.comWeichertRents.com


WLN vs. The IndustryWLN vs. The Industry

Kathleen DevineDirector of Sales, WLN


*Based on a minimum of 10 closed transactions

This year we tested:

The 2012 Weichert ChallengeTwo years ago we proved Weichert had the best lead

generation system and response time!

• Quickness and ease of web forms

• Time between filling out web form and initial contact.

• Notable experiences.


The Weichert ChallengeThe Weichert Challenge

• We tested the competition and We tested the competition and WeichertWeichert was the quickest live response of all 18 companies in our test.

• Of those reviewed, Long & Foster was second, 30 minutes later.

• Coldwell Banker, Century 21, Keller Williams and Prudential NEVER contacted us by phone.

• Based on our experience, Weichert is Weichert is clearly the winner in quickness and clearly the winner in quickness and quality of response.quality of response.

Internet CompetitionInternet CompetitionWeichert is the Winner!Weichert is the Winner!

See the full presentation on Weichert University!


Why is Weichert’s Internet Marketing Why is Weichert’s Internet Marketing Strategy Superior?Strategy Superior?

• We beat the industry’s response times! With 50% of internet inquiries unanswered ~ the national average response time is 2 ½ days!(NAR)

• Weichert’s state of the art National Call Center responds to internet inquiries in minutes. (Avg. 3 min.!) Often responding to Brand X listing inquiries long before the listing broker.

• Industry mainly emails leads: We scrub out 52% of inquiries and introduce you to a live customer on the phone at the peak of their interest. Giving you the best chance Giving you the best chance

of conversionof conversion!!


What % of 2011 Buyers What % of 2011 Buyers found their Agent online?found their Agent online?

10% 27% 54% 74%

Question #1Question #1


How Buyers found their How Buyers found their agentagent

10% of 2011 Buyers found their Agent on a web site

Source: NAR, 2010 Profile of Home Buyer and Sellers


How Buyers found their How Buyers found their agentagent

Source: NAR, 2010 Profile of Home Buyer and Sellers

50% of 2010 Buyers were referred

to an agent by a friend/family member or were past customers!


1 lead has resulted in 14 additional customers and $128K commission!

Not actual customer images

PLUSPLUS all of the all of the Residual Business Residual Business


Possible Additional IncomePossible Additional Income

$150,000

$121,000

$50,000

$25,000

Lex LianosSales AssociateVienna, Virginia

Christine McGuinessSales AssociateChevy Chase Uptown, DC

Lorin ArnoldSales AssociateBurlington, NJ

Tonya DunkleSales AssociatePaoli, PA

advantage weichert: high touch/high tech michael montsko president, weichert lead network

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