advantages that matter september 2011
DESCRIPTION
Advantages that Matter September 2011. Digital Advantages for a Printer. On-demand printing Personalization, VDP, in-house mailing capabilities Specialty substrates Wider color gamut Higher margin projects Shorter turnaround Short operator training Ability to test market. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/1.jpg)
September 2011 | The Digital Rationale
Advantages that Matter
September 2011
1
![Page 2: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/2.jpg)
September 2011 | The Digital Rationale
Digital Advantages for a Printer
• On-demand printing
• Personalization, VDP, in-house mailing capabilities
• Specialty substrates
• Wider color gamut
• Higher margin projects
• Shorter turnaround
• Short operator training
• Ability to test market
2
![Page 3: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/3.jpg)
September 2011 | The Digital Rationale
On-demand printing
Your customer can now have the
exact amount of printed pieces, no
more “overs or unders.” More often
than not, you print 5% “overs” and
either throw them in your recycle bin,
or give them to the customer for free.
How many of your customers have
actually paid for “overs” on your
invoice?
3
![Page 4: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/4.jpg)
September 2011 | The Digital Rationale 4
Reduced Waste:Enabled by digital print personalization
Responsibility:Helping to preserve the environment
![Page 5: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/5.jpg)
September 2011 | The Digital Rationale
Personalization, VDP & In-house mailing
More than just increased ROI!
5
![Page 6: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/6.jpg)
September 2011 | The Digital Rationale
Specialty Substrates
Pressure Sensitive
Synthetic Film Substrates
Photo Papers
Embedded ID Cards
Panoramic, Layflat Papers
Pre-converted Template Products
6
![Page 7: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/7.jpg)
September 2011 | The Digital Rationale
Digital Gamut:A larger box of crayons
7
![Page 8: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/8.jpg)
September 2011 | The Digital Rationale 8
High Margin, High Value:Go beyond commodity print products and show value
![Page 9: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/9.jpg)
September 2011 | The Digital Rationale 9
Digital is easier to up-sell than offset
If you want to cross sell an offset job,
you have an entirely new press run.
With digital, you can output the same
job on a number of specialty
substrates and have a completely
different application.
Need an image or illustration
![Page 10: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/10.jpg)
September 2011 | The Digital Rationale 10
From Idea All digital print projects start somewhere
To RealityDigital can easily bring your idea to life
![Page 11: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/11.jpg)
September 2011 | The Digital Rationale
Digital gets you off and running
Shorter Learning Curve
Digital presses commonly come packaged with a
hardware service plan from the manufacturer. This means
less time holding a wrench and more time for your
operator to be quality checking sellable jobs for your
customers.
11
![Page 12: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/12.jpg)
September 2011 | The Digital Rationale
Digital is here to stay
Looking Ahead
12
*Frank Romano via Whattheythink.com
![Page 13: Advantages that Matter September 2011](https://reader036.vdocument.in/reader036/viewer/2022070404/56813a75550346895da26f0d/html5/thumbnails/13.jpg)
September 2011 | The Digital Rationale
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
13
We can help…
Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.