adventures of an airplane geek
TRANSCRIPT
ADVENTURES OF AN AIRPLANE GEEKDan Webb
March 1, 2010
You know you’re an airplane geek when…
…you have 236 inflight magazines in your house.
…you enjoy the feeling of jetblast. …your friends have no idea what you’re
talking about, but smile and nod anyway. …you remember specific aircraft you’ve
flown. …you research specific seats. …you want to work in an industry with
horrible financial performance.
Current Activities
Why Blog?
Create new friendships/connections Learn more about the industry Keep up to date with industry news Provide unique analysis Career practice Update your resume…daily!
Simple Beginnings
Traffic Growth
N D J F M A M J J A S O N D J F0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Pageviews (Past 31 Days)
Most Popular Content
1. “The First Delta A320”2. “The First Delta A330”3. “Interviewing Southwest CEO Gary Kelly”4. “Emirates Drops the A380 to JFK”5. “Comment, And Enter to Win a Free Night at
Hilton”6. “Virgin America’s Smart E-Mail Marketing”7. “Interviewing Virgin America CEO David Cush”8. “New JetBlue Livery Coming Tomorrow?”9. “E-Miles and E-Rewards Update”10. “Air New Zealand’s New Economy SkyCouch”
If I wasn’t on Twitter…Daniel ShurzVP, Planning & StrategyRepublic Airways
Elliott PesutCampaign Management SpecialistAlaska Airlines
Marty St. GeorgeVP, MarketingJetBlue Airways
Paula BergManager, Emerging MediaSouthwest Airlines
Linda RutherfordVP, CommunicationSouthwest Airlines
Michael SwiatekPrincipalSwiatek Advisory Services
Jon OstrowerEditorFlight International
Brett SnyderEditorCranky Flier
Mary KirbyEditorFlight International
Addison SchonlandPresidentInnovation Analysis Group
Benet WilsonJournalistAviation Week
Jon NorrisVP, Cabin DesignAirbus Industrie
…I wouldn’t know any of these people!
SOCIAL MEDIA AND THEAIRLINE INDUSTRY
Do You Know Who This Is?
Have You Seen This?
You Control the Conversation
Instant Feedback/Service
“Customers will tweet about everything…Collectively, dozens/hundreds of 140-character broadcasts from airport customers provide good insight into what is working and where there is room for improvement.”
-Troy Bell, Richmond Airport
Six minutes later…
New Revenue Opportunities
QUESTIONS?