adventures on foot - amazon web services€œadventures on foot ... • advanced smart-phone devices...
TRANSCRIPT
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ADVENTURES ON FOOT
JOHN HANKE, NIANTIC INC.
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TOO MUCH SCREEN TIME?
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“ADVENTURES ON FOOT”
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IT WORKED!
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CONNECTING WITH PLAYERS
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NEW FAMILIES!
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INGRESS BABIES
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REAL WORLD EVENTS
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REAL WORLD EVENTS
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RESULTS
• Played in over 200 countries • 20M+ downloads • Rabid, loyal fan base that play daily • Collectively players have walked over 344M
km
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NATIVE MOBILE EXPERIENCE
• Advanced smart-phone devices and robust networks
• High capacity data services • Advanced location services
and mapping • Billing solutions such as DCB
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NATIVE MOBILE EXPERIENCE
• Downloaded to 650M+ devices • 44,600 TB data transferred
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AUGMENTING REALITY
• Over 35K sponsored locations live in the game
• Over 500M visits to sponsored locations since launch
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SPONSORED LOCATIONS + SPECIAL OFFERS
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WORLDWIDE APPEAL
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PARTNER-DRIVEN EVENTS
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MOBILE PARTNERSHIPS
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DRIVING STORE TRAFFIC
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TRAINER REWARD PROGRAM
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TURNING STORES INTO SOCIAL PLAYGROUNDS
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THE JOINT OPPORTUNITY AHEAD
• Advanced location technologies such as beacons
• Wearable and AR devices • Broader adoption of DCB • More Pokémon GO and more
games
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GET UP AND GO!