advert analysis - biffy clyro - mountains
DESCRIPTION
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Advert Analysis – Biffy Clyro - Mountains
• The First thing you can see from this advert is that the cover is exactly the same as the album art to distinguish that it is advertising this album solely. • The Bright colours on the album give it a happier and
more positive feeling and the painted background adds a certain artistic and cultural feel. Also it is good to take note that the advert doesn’t feature an image of the Band but instead an abstract painting image of a lion and lioness fighting underwater. This maintains the battle feel gained from ‘mountains’, which is the main song to feature in this album however doesn’t feature the physical image of a mountain again not reinforcing an image but letting the album remain about the music. It may feel random however also not featuring an image of the band allows this advert to be less about image and branding but more about the contents in this case music.
• Like a lot of the text on this advert, the release date for the album ‘August 25th’ is in a blue oceanic bold font to add to the watery cold feeling from most of the album. It informs the audience that the album shall be available for download or purchase on the 25th of august.• The cover art gives out the message of being different and unique as firstly lions
are pride animals and don’t fight amongst themselves however that is not known by the great majority of people however what is quite weird for most people is they never picture lions being in a cold environment and especially in deep icy looking water. This again reinforces the unique and odd feeling.
• At the bottom of the advert you will see the website however this is in a more transparent font to give the feeling that they don’t want to push it on the audience as that may give them a bad image however it is there if any of the audience wants to gain knowledge and insight of the band and their future songs. • The logos at the bottom corner of the advert show their record label and their
representation as artists to gain some publicity for the record label and to show if they like this band that they will probably like other bands published by them.