advertise with yandex
TRANSCRIPT
More Ways to Advertise with Yandex
Anastasia Mazets
Логотип партнера +Я.Сервис
yandex.com.tr
3
Home Pageyandex.com.tr
Belarus
38%
Ukraine
30%Kazakhstan
24%
Turkey
5,1%
Source: Yandex Stat, November 2016 4
Search Share
Russia
55,2%
CPC or CPM
6
Premium Ad Block
Yandex Direct on SERP
7
Websites and apps of Yandex Services
Maps & Traffic
Flights
Metro
Images
Video
Disk
Weather
Yandex Ad Network
8
Ad Formats
Text & Image Ads Ads for Mobile Apps
Smart Banners
9
Smart Banners can look different, based on more than 15 templates available to advertisers.
Item Сarousel
Single Item
Discounts Special Offers
Item Mosaic
Smart Banners
Campaign parameters› Budget – $ 500
› Duration – 2 weeks› Number of product offers –
886
Results:› Impressions – 162 560› Clicks– 4 390› Revenue –$ 6 244› Transactions – 22
СРС & СРА Comparison
x1.3
X2.4
x0.4
CPC
Смарт-баннер
Рекламная сеть
Директ (Поиск)
Директ (Бренд)
x2.0
X1.3
X0.06
CPA
Smart Banner Yandex Ad Network
Yandex Direct
(Search)
Branded Traffic
Yandex Ad Network
Branded Traffic
Source: Yandex
Smart Banner
Yandex Direct
(Search)
12
Website VisitorsTarget users who visited your website and had specific on-site behavior*
Behavioral Target users whose interests, behavior, and recent searches match your ad copies content
Targeting Options
*Targeting website visitors requires Yandex.Metrica
13
Bid StrategiesChoose from a variety of bid strategies to optimize CPA and ROI
Geo TargetingTarget your customers in select geographic areas
Bid AdjustmentsModify your bids by time, device types, and users’ on-site behavior*
Optimization Options
*Requires Yandex.Metrica
14
Display Banner on SERP
> Display banner on search> Keyword-based targeting> Vast audience coverage > Geo targeting
Display Banner on Home Page
> Target ~1,7 M unique users per day > No banner on rotation
Case Study
Case Study #1
Offline door store 17
Goal: to build up semantic core
Search Queries Report
Pick up a Conversion Goal
Get the List of the Search Queries
Case Study #2
Online Retailer Store 21
Goal: to assess traffic volume by hour
Hour-by-hour Traffic
Moscow Never Sleeps
Adjust Bids by Hour
> Bid up during working hours> Decrease bids on weekends
Desktop vs. Mobile Traffic by Hour
Case Study #3
Online beauty store 26
Goal: to show ads to a particular set of users
Create Segment
Create Segment
Build Remarketing Lists
Bid up on Yandex Search
Users who have been looking for New Year gifts
Gifts for new year
Gifts for the loved ones
Gifts for New Year and Christmas. Sales!Skin Care Bath and Shower Gift CertificatesTelephone & Address. 8 (800) 123-45-67 . Mon-Sun 09:00-22:00• Free delivery • High Quality
siteforyandex.com/gifts
Retarget Users on Ad Network
Users who have been looking for New Year gifts
Gifts for the loved onesGifts for New Year and Christmas. Sales!Skin Care Bath and ShowerGift Certificatessiteforyandex.com Address and Telephone
Questions?
