advertisement and sales promotion of pepsico

8/1/2019 Advertisement and Sales Promotion of Pepsico

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* Advertisement and SalesPromotion of Pepsicoin Lucknow *

SUBMITTED BY:Upashna MishraMBA IIIrd Sem.

Roll No.1036370043


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INTRODUCTION

PEPSI COLA was in India from 1956-61and left the country, as its products

were not acceptable by the Indiancustomers. But recently in 1990 it re-entered the Indian market, where byPEPSI FOODS LIMITED was entered into

a joint venture with PEPSIINTERNATIONAL, TATA and VOLTAS.


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OBJECTIVE OF THE STUDY

To know and compare the merchandising ofPepsi and Cock in retail outlets.

To know the promotional activities of sales

promotion, advertising and public relations. To know the strategy of Pepsi and its

competitors regarding the Marketing Mix. To know the problems of retailers regarding

the trade schemes and consumer offers.

To identify the retailers opinion towards Pepsiproducts.

To know the problems of retailers and to offerthe suggestion for improving in sales.


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SCOPE OF THE STUDY

There is lot of scope for the further study inthe project. Further study can be done in thefollowing ways.

We can make a study on Pepsi and Cockcompanies efficiency in their promotionactivities.

The same study can be conducted in otherareas under bottling unit to generalize the

finding for entire area under it . There is chance to know whether the Pepsi and

Cock are doing the right thing regarding thesales promotion, product quality, discounts

and advertising.


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Research Methodology


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LIMITATIONS OF THE STUDY

The present study is subject to the following limitations: The sample size is not universal , some part of other

cities remained uncovered Unavailability of some information due of lack of

awareness of retailers Time and expenses were major constraints The study of the soft drink industry which is known to

be seasonally fluctuating on e percent study does nottake into account seasonal fluctuations. The results maynot suit for all the seasons

Personal basis may be existing as the dealer of variednature elicits the information


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DATA ANALYSIS & INTERPRETATION

Pepsi & Coke Brands Available In

Various Markets:

INERPRETATION: In my survey of 75 retail outlets in 6 areas, fromthe above data I found the brand availability of pepsi is more thencompared to coke.


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Top brands of Pepsico Available in

Rajajipuram Market, Lucknow:


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No. of Bottles in PercentageSold Per Day in Various

Markets:


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Pepsi & Coke Brands Available In

Various Markets:


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CONCLUSION


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SUGGESTIONS

advertisement and sales promotion of pepsico

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