advertisement ppt
DESCRIPTION
advertisement,meaning, definition,advantages, types of advertisingTRANSCRIPT
ADVERTISEMENT
MEANING
• The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’.
• Ad – towards• Verto – I turn• Literally it means to turn the people’s
attention to a specific thing.
• Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy.
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D E F I N I T I O N
Functions
To differentiate the product from their competitors
To communicate product information
To urge product used
To expand the product distribution
To increase brand preference and loyalty
To reduce overall sales cost
Creates new demands
To differentiate the product from their competitors
GARNIER FRUCTICS
To communicate product information
PONDS AGE MIRACLE
To urge product used
Fair & Lovely
To expand the product distribution
WATEEN TELECOM
To increase brand preference and loyalty
COLGATE
To reduce overall sales cost
MECCA COLA
ADVANTAGES
Manufacturers&
Advertising
Increases and stabilizes the sales turn-over
Maintains the existing market and explores the new
Controls product prices
Middleman &
Advertising
Guarantees quick sales
Minimum efforts
Makes retail price maintenance possible
Sales forecasting
Publicity
Sales-force &
Advertising
Facilitates selling
Reduces sales-man’s burden of job
Instills self confidence
Consumers &
Advertising
Driving –force in decision making
Ensures better quality products at reasonable prices
Saves good deal of time
Society &
Advertising
Uplifts the living standard
Generates gainful employment oppurtunities
Provides new horizons of knowledge
Upholds the culture of a nation
LIMITATIONS
Limited capacity Rigid Unbelievable Conditional
TYPES OF ADVERTISING
ADVERTISING
Print Advertising
OutdoorAdvertising
BroadcastAdvertising
CovertAdvertising
Public-serviceAdvertising Surrogate
Advertising
Celebrity Advertising