Advertising

What is Advertisements?

• a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.

• a public notice, esp. in print. • the action of making generally

known; a calling to the attention of the public: The news of this event will receive wide advertisement.

Who are consumers?

• individuals or households that purchase and use goods and services generated within the economy

Bandwagon

• Everybody else is Everybody else is buying this buying this product.product.

• You don’t want to You don’t want to miss out! miss out!

• Jump on the Jump on the bandwagon!bandwagon!

Emotional Appeal

• Positive words Positive words make you feel make you feel good. Buy the good. Buy the product! product!

• Negative words Negative words make you feel make you feel bad. This plays on bad. This plays on your heart!your heart!

Endorsement

• written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product.

• The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities

Facts and Figures

• Reference to research and studies

• Uses facts and figures to back-up claim

Free Gift/Rewards

• Given a gift or reward based on purchasing a specific item

• Buy one get one free

Glittering Generalities

• Words and Words and phrases imply or phrases imply or suggest suggest something . . . something . . . without making without making guarantees or guarantees or promises. promises.

• It sounds so good.It sounds so good.• Listeners don’t Listeners don’t

challenge the real challenge the real point. point.

Propaganda

• type of message presentation directly aimed at manipulating the opinions or behavior of people, rather than impartially providing information.

• Appeals to one’s emotions.

Slogan and Jingles

• Less than a minute long

• Stick in mind for years

Snob Appeal

• Only the elite use Only the elite use this! this!

• You are special!You are special!

Testimonial

• A celebrity A celebrity endorses a endorses a product. product.

• I can be just like I can be just like him! him!

• If it’s good If it’s good enough for him . . enough for him . . . It’s good enough . It’s good enough for me!for me!