Advantages and Disadvantages

Advantages

1. Expertize

2. Team work

3. Time saving

Disadvantages

1. Cost

2. Know your business

3. Clarification

Hiring an ad agency to do the job has its own share of risks and profits. Below listed are a few of them whichgrab the attention of decision makers.

Advantages:

• Expertize:As a business owner, you should know that no is an expert in all aspects of marketing. Ad agencies providededicated expertise that work on your project unanimously. Your project benefits with the investment oftheir specialized knowledge. Even in the worst case, your project will have an account manager, media guyand a creative working on it.

• Team work:One major plus point is that these agencies work in teams. You must be aware that a group of people aremore likely to gather fresh ideas than a single individual racking his brain. Brainstorming can give birth tobreakthrough ideas which can catapult your campaign to extreme heights.

• Time saving:Once you hand over the campaign to these agencies, you save ample time to focus on your otheroperations. They take over your strategizing task and generate efficient ideas while you are free for yourother activities.

Disadvantages:

• Cost:Be prepared to spend a fortune on big business and has created numerous charges. They offer a variety ofservices and sometimes end up paying for services you just read. These organizations have invested heavilyin the training of interns and hiring experts in the field. So naturally, these investments are not cheap foryou.

• Knowing your business:To think of it, no one will know your business as thorough as you. Even though they might have experiences of a lifetime, your business is altogether a fresh stock for them. So you have to provide basic and brief information of your business to let their thinking go parallel with your objectives.

• Clarifications:Lack of the above has led to many crossovers between the two parties. You need to state your objectives clearly and mention the importance of the message in it. Also, deciding on the timeframe and budget beforehand helps reduce the controversies later on.

In short, you will be required to place your steps carefully while hiring agencies.