A refresher on the importance of advertising and copywriting strategy

PROMOTES, INFORMS, SELLS a PRODUCT or SERVICE

HOW?

STRATEGICALLY WRITING WORDS that move the reader TO TAKE SOME FORM OF ACTION

CATCHES your ATTENTION

CATCHES your ATTENTION

CONNECTS to your EMOTIONS

CONVINCES you to TAKE ACTION

1. MAKE THE FIRST SENTENCE READ

2. MAKE THE COPY SIMPLE AND CLEAR

3. CREATE A COMPELLING

HEADLINE

4. REVIEW YOUR HEADLINE

5. MAKE YOUR COPY PERSUASIVE

6. HIGHLIGHT FEATURES OR

BENEFITS

7. MAKE AN IRRESISTIBLE

OFFER

8. MAKE A STRONG AND SUBSTANTIVE

GUARANTEE

9. TARGET YOUR MARKET

10. USE WORDS THAT WORK