advertising and design portfolio
DESCRIPTION
My portfolio highlights the advertising and design projects I undertook at the University of Notre Dame.TRANSCRIPT
Madeline Nies Marketing & Graphic Design double majorUniversity of Notre Dame Class of 2009
[email protected] | 908.472.5757
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Madeline Nies
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Universal Declaration of Human Rights poster series, Fall 2008
A committee of Notre Dame Faculty members asked each member of my advanced design class to submit a design concept for a poster series to celebrate the 60th anniversary of the Universal Declaration of Human Rights. Of the thirteen submissions, my six-part series was chosen to be printed and posted around campus for the duration of the school year. The posters graphically acknowledge the progess humans have made since the atrocities of the Holocaust, yet suggest we still have a long way to go to achieve universal human rights.
Madeline Nies
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8Here are two more of the six timeline posters from the campaign, each articulating five of the thirty articles in the Universal Declaration of Human Rights.
Madeline Nies
SOBER UP: A campaign to send water to rehab.
‘‘Facts’’
About 95 percent of the water entering our homes goes down the drain.
The average shower head uses about 2.5 gallons per minute.
Running the tap while brushing your teeth can waste 4 gallons of water.
Americans now use 127% more water
than we did in 1950.
Leaky faucets that drip at the rate of one drop per second can waste up to 2,700 gallons of water each year.
Over a quarter of all the clean, drinkable water you use in your home is used to flush the toilets.
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Water Sustainability Initiative, Fall 2008
For a class assignment to promote water sustainability on campus, a group of three designers and I developed the “’I’m so wasted” campaign. Taking the form of stickers, pins, and water-proof shower tags, this campaign effectively used humor to speak to our college audience. Above is a spread from the process book we composed after the campaign, along with pictures that document our execution.
Madeline Nies
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CD insert for “Such Great Heights” | Spring 2007
“Such Great Heights,” by the Postal Service, merges indie and pop to create a dynamic song. As an assignment, I was asked to graphically express the essence of a song of my choice using only type and one color. The front and back of this CD insert playfully captures the energy of the lyrics.
Madeline Nies
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Fair Trade Product Design Initiative | Spring 2008
I was personally selected by a product design professor to join six other students in the research, designing, prototyping and production of a series of products for Fair Trade organizations based in Nepal. Incorporating traditional Nepalese motifs such as the lotus leaf and the dharma wheel, the products I designed introduce a western design aesthetic to the customary material and production methods used in Nepal. Depicted here are a stationary box with notecards, a wooden coaster set, and a series of decorative pillows. These products will go into production abroad this summer.
Madeline Nies
PU S Eadvertising PU S E
advertising
15 Irish Avenue, Notre Dame, IN 46556
Mr. John StevensMendoza College of Business10 Notre Dame Avenue Notre Dame, IN 46556
PU S Eadvertising
Ms. Jane Richards15 Irish Avenue Notre Dame, IN 46556
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Pulse Advertising logo design | Spring 2009
I am currently enrolled in Advertising Campaigns, an advanced level marketing class. Our small class acts as an actual agency, as we will be serving real clients in the South Bend community this semester. We chose to name our agency Pulse, to emphasize how we are in touch with the pulse of our clients’ customers. I designed the logo, letterhead, envelope and business cards for our class agency.
Madeline Nies
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The Sign 2008 | Fall 2008
As the Manager of Adworks, Notre Dame’s student-run advertising agency, I independently undertook the design, printing and distribution of The Sign 2008 for the Notre Dame Football season. Each fall, this sign is meant to promote school spirit and inspire support for our team. The slogan, “Tradition Never Graduates” is a quotation from our head coach, Charlie Weis. To cover the costs of production, I contacted local businesses to sell advertising space on the back of the poster. Nearly 30,000 copies have been picked up by students, faculty and campus visitors this year.