ADVERTISING AND PUBLIC RELATIONS

ADVERSITING

• Nowadays, advertising which is a perfect promotion methods, has an old history.

WHAT IS ADVERSITING ?

• Advertising, goods, services or ideas to a wide audience and be embraced, the introduction of fee, is presented in an impersonal manner.

AIM OF ADVERTISING

Advertising plays a big role in marketing and it has some specific aims, these are;1. Introducing the new products to market or entering new

market segments.2. Enable to using of new products from wide audience.3. Create a company image and sustain company loyalty.4. Introduce to features of products to company, as a result of

this help the seller.

5. To protect level of customer wishes, change the times and number of products.6. To reach person who seller does not reach these audience.7. To correct the bias, wrong and negative approaches.8. To educate the customers.

Advertising is directly related with 5 basic communication functions

1. Give an information 2. To convince 3. Remind4. Value added5. To support

Classification of Advertising

According to advertising these steps are highly important 1. On account of content of advertising• Product advertisement• Company advertisement

2. On account of target group• Advertisement about customers• Advertisement about intermediary

3. On account of geographical • Regional advertisement• National advertisement• International advertisement

4. Terms used tools• Press verbal advertisement • Print media advertisement• Mail advertisement• Outdoor advertisement• Advertising on the internet

BASIC ADVERTISING TOOLS AND CHOOSING TOOLS

These tools consist of 5 groups which they are used for reaching target audiences. 1. Radio, TV which are sightly tools2. Newspapers, magazines which are the press tools3. Post advertising tools4. Posters and banners5. Internet

CHOOSING OF ACVERTISEMENT TOOLS

In this topic, all companies follow the target customer groups and target marketings. During these transactions, we took some considerations. These are;1. Spesific target with advertising2. Budget to these transactions 3. Features of customers4. Capability of advertising tools

ADVERTISING PLAN AND MESSAGE

• Advertising Plan: Advertising manager or designated responsible fow works to be done to achieve spesific objectives within the framework of a particular plan should be executed. Advertising manager helps to organize to advertising plan in a coordinated way.

• Advertising Message: Located in advertising texts, images and shapes that you want to convey the idea to the customer and is news.

MEASURING THE ACTIVITY OF ADVERTISING

Advertising on the objectives set in the plan have been achieved and in what way to determine whether achieved.• The effect of sales• Communication impact

There are three opinions of this topic• Economical opinions• Social opinion • Legal opinion

OPINIONS OF ADVERTISING

PUBLIC RELATIONS

What is public relations? A business or organization in the community about their good relations with the various interest groups and community development by prouding information on useful activities is an effort to maintain these relationships.

FUNCTIONS OF PUBLIC RELATIONS

1. Media relations2. Products promotion3. With various sectors of local, national and international

development4. Lobbying5. Good relationships with workers 6. Crisis management

TYPES OF PUBLIC RELATIONS

1. Institutional2. Marketing3. Introduction4. Sponsorship

TOOLS OF PUBLIC RELATIONS AND SOME OF THESE EXAMPLES

1. News2. Speeches3. Private event ( media tours, conference)4. Written media meterials5. Works of introducing new products6. Educating of customers7. Inserting of products

EXAMPLES OF PUBLIC RELATIONS

• Coca – Cola comes with private formula• Cars of the Year in Turkey • The best car of the year, which OPEL brand has the car is

named ‘INSIGNIA’• Bank of Turkey’s have greate value in this year.

KEY WORDS• Audience: kitle, kesim, çoğunluk• Embraced: kapsamak• Manner: tutum• Presented: sunmak,sunulmuş olan • Enable: sağlamak• Sustain: başarılı bir şekilde sürdürmek• Features: özellikleri• Wish: istek, arzu• Seller: satıcı• Educate: eğitmek• Convince: ikna etmek• Remind: hatırlatmak

• Support: desteklemek• Company: şirket• Customers: müşteri, tüketici• Legal: hukuk• Various: çeşitli• Development: gelişim• Maintain: sürdürmek• Effort: çaba göstermek• Tool: araç• Choose: seçim• Target: hedef• Transactions: işlem• Capability: yetenek

• Topic: konu, başlık• Shapes: şekil• Budget: bütçe• Executed: oluşmak• İmpact: etki• Value: değer• Fee: ücret