Advertising and ReadershipThe Hidden Analogy

Ali Anani

A good ad

shakes emotions

and triggers

a response to Call of

Action

Light travels fast.

The ad stirs the

viewer eyes first

Other senses follow steps

Beware! These are the top of

the iceberg.

Real emotions

are hiding below

Beware! These are the top of

the iceberg.

Real emotions

are hiding below

You do not but a camera

The hidden

sentiment is you

buy memorie

s

Use what I coin

“Emotional

Equations”

You do not buy a car; you

buy freedom power to

move

You do not buy tea

bags; you buy your

convenience

People read to fulfill

hidden desires as

well

They read the title first and

this should trigger the readers’ hidden

emotions

They read for the

pleasure of

They read for

the pleasure

ofHUMOR

Why people read humorous stories? What is the Emotional Equation for it?

They read for

the pleasure

ofHUMOR

The Emotional Equation isEmotional Relaxation

Emotions drive

readership the same way they

drive attentions to

ads