advertising and reative markets (rollup) · advertising campaigns for the purpose of distributing...

NAICS 54181 + 54182 + 54186 + 54143 + 541922

Advertising and Creative

Markets (Rollup)

Exclusive Commentary from Dr. Joe Webb and Richard Romano

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NAICS 54181 + 54182 + 54186 + 54143 + 541922

Exclusive Commentary

Advertising and Creative Markets (Rollup) [NAICS 54181 + 54182 + 54186 + 54143 + 541922 ] This sheet is a custom combination of content creation segments of advertising agencies (NAICS 54181), public relations agencies (NAICS 54182), direct mail advertising firms (NAICS 54186), graphic designers (NAICS 54143), and commercial photographers (NAICS 541922). Each of these markets is covered in individual commentary and data sheets.

The Bureau of the Census definition for these business classifications are:

• Ad agencies:

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

• Public relations agencies:

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

• Direct mail advertising:

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

• Graphic designers:

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

• Commercial photographers:

This U.S. industry comprises establishments primarily engaged in providing commercial photography services, generally for advertising agencies, publishers, and other business and industrial users.

The commentary below refers to the aggregate data. Each NAICS is covered in separate commentary and data sheets.

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NAICS 54181 + 54182 + 54186 + 54143 + 541922

Commentary (continued)

Geographic Distribution

• California (15.1%), New York (11.5%), and Florida (7.4%) are the three biggest states for “creative” firms.

• New York-Newark-Jersey City (12.3%), Los Angeles-Long Beach-Anaheim (7.9%), and Chicago-Naperville-Elgin (4.9%) are the top three metro areas for creatives.

• In general, Metropolitan Statistical Areas (MSAs) are urbanized areas that have at least 50,000 people. Combined Statistical Areas (CSAs) are much larger metropolitan population regions that include MSAs as well as associated bordering areas. For more details, please refer to the “Key Terms and Definitions” beginning on page 7 of this report.

• The top combined statistical areas (CSAs) are:

Combined Statistical Area New York Los Angeles % of All Establishments 13.4% 8.7%

Establishments 5,822 3,769

Employees 71,748 30,669

Payroll $7.3 Billion $2.5 Billion

Sales $15.3 Billion $6.2 Billion

Capital Expenditures $358 Million $138 Million

Demographics Establishments

• In 2015, there were 43,541 U.S. creative establishments.

The majority of these businesses (86%) have less than 10 employees.

Only 3% have 50 or more employees.

These business categories also include a large number of freelancers and sole proprietors who are captured in non-employer statistics.

• See the individual data and commentary sheets for non-employer statistics.

From 2013 to 2015, the number of creative firms grew +0.8%.

• The overall number of creative firms has remained fairly stable over the past decade, with annual changes since 2010 being less than +1%.

• From 2014 to 2015, creative establishments grew +0.6%.

The biggest growth was in the mid-size to large establishments: 20- to 49-employees up +2.1% and 50 to 99-employees up +7.2%.

Employees

• In 2015, there were a total of 352,865 employees in creative firms.

• Employment among creative firms has grown +11.9% since 2010.

Employee growth from 2014 to 2015 was +0.1%.

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NAICS 54181 + 54182 + 54186 + 54143 + 541922


• Mid-size and large establishments (20 to 49 employees and 50 to 99 employees) grew by +1.9% and +7.6%, respectively, from 2014 to 2015.

Overall, payroll was up +30.2% since 2010.

Payroll was up +3.7% from 2014 to 2015, and pretty consistently across all size categories.

• Payroll was up +6.0% and +9.0% among 50- to 99-employee and 100- to 249-employee creative firms, respectively.

Revenues/Value of Shipments

• In 2015, creative firms reported revenues of $71.7 billion.

Large agencies accounted for just over one-half (55%) of revenues, even though they only account for 3% of establishments.

• Regionally, creative firms in the Mid-Eastern region accounted for 28.9% of revenues.

New York alone accounted for 19.3%.

• Agencies in New England only accounted for 4.4% of revenues.

Capital Expenditures

• In 2015, ad agencies spent $1.6 billion on capital expenditures.

58% of those outlays were by large (50+-employee) agencies, 26% by mid-size agencies, and 16% by small agencies.

Technology Impacts and Competitive Trends Specific trends vary according to creative market. The highlights:

Advertising agencies:

• In this category are businesses that have both a creative and a production component.

• Ad agencies have by necessity had to keep on top of any and all changes in mass communication and available media.

• Multichannel marketing evolved from cross-media in the mid-2000s.

• A single ad campaign today can involve some combination of print, web, social, video, and more.

• The shift to mobile media means agencies need to understand how to market via mobile.

• A major current trend is marketers moving more of their marketing functions in-house (80% of agencies say their clients are moving marketing work in-house).

• According to recent data from Hubspot, more marketers are spending on marketing technology— data analytics, marketing automation, etc.—than marketing.

• More agency work is becoming project-based rather than AOR (agency of record) based—a challenge for building long-term client relationships.

• Greater integration with PR to coordinate social media initiatives.

• CMOs (chief marketing officers) are less wedded to their AORs than in the past, and are more eager to shop around.

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NAICS 54181 + 54182 + 54186 + 54143 + 541922


PR agencies:

• Over the past ~15 years, PR has become a more important function, and has taken over large chunks of marketing functions.

• According to the Chartered Institute of Public Relations’ State of PR 2016, the top trend is the convergence of public relations and marketing.

“76% of all respondents said compared to two years ago, they now work more closely with dedicated social and digital media teams, as well as the marketing, advertising and sales departments.”

• Specifically, social media management, search engine optimization (SEO), email campaigns, creating content, content marketing, and more are some of the functions of PR agencies today.

• In addition to writing press releases, hosting press events, and other “traditional” PR tasks.

• The Public Relation Society of America (PRSA) emphasizes measurement and analytics as critical skills for today’s PR experts.

Direct mail advertisers:

• In a telling move, the Direct Marketing Association has changed its name to the Data & Marketing Association (DMA).

• There is a large shift to digital printing—toner and now inkjet—as targeting via personalization and customization becomes more desirable than mass mailing.

• Specialty printing (pens and other 3D “ad specialties”) which can now be done on short-run digital devices like UV benchtop printers by mainstream commercial or wide-format printers.

• This category deeply impacted by marketers’ shift to digital marketing.

• DMA is helping members navigate that shift while also trying to communicate the value of print that still exists.

According to the DMA, since 2005, direct mail volume has been declining 1.9% year-over-year, although spending is up.

• Much of the work of dedicated direct mail houses has shifted to more mainstream commercial printers.

Graphic design firms:

• One of the biggest impacts on professional graphic design has been “creative commoditization.”

Graphic design can be template-driven, such as print design templates commonly available via printers’ web-to-print sites.

On the web design side, sites like Wordpress, Square Space, and others have made it easy for non-designers to create websites.

• “Competition for lowest bidder” design sites are also serious competition to professional designers.

• Graphic designers have had to expand their capabilities beyond traditional print and web design—programming, rich media/video, event design (like trade shows), etc.

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NAICS 54181 + 54182 + 54186 + 54143 + 541922


Commercial photographers:

• The major technological challenge for commercial photographers was adopting digital photography, which was largely complete by the mid-2000s.

• Early on, commercial photographers faced stiff competition from royalty-free stock CDs and later download stock photography sites (like iStockphoto).

• At the same time, photographers could sell images to these same sources; this is now easier than it was in the past as photographers can post their own images online at many sites.

• Although wedding photographers are not included in this demographic category, commercial photographers are also hired for other events, like trade shows, etc., which precludes the ability for clients to use stock images.

• Photographers also started adding other services that were traditionally supplied by photo labs and other specialists, such as photo retouching (this had always been a major service of high school photographers, even in the days of film), videography, and desktop publishing services.

• If the American Photographic Artists (APA) website is any judge, copyright protection in the digital media age is the biggest issue facing today’s commercial photographers.

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NAICS 54181 + 54182 + 54186 + 54143 + 541922

Key Terms and Definitions

Annual Survey of Manufactures (Source) - The Annual Survey of Manufactures (ASM) provides key intercensal measures of manufacturing activity, products, and

location for the public and private sectors. The ASM provides the best measure of current U.S. manufacturing industry

outputs, inputs, operating status, and is the primary basis for updates of the Longitudinal Research Database (LRD). Census

Bureau staff and academic researchers use the LRD for micro data analysis.

Statistics are available on a sample universe of manufacturing establishments with one or more paid employees at any time

during the year for manufacturing classified in NAICS sectors 31–33. Employment, payroll, hours, cost of materials, receipts,

value added, capital expenditures, and relative standard errors data are available for the U.S. and states at the 2- through 4-

digit NAICS levels. Product shipments value data are available at the 6-digit North American Industry Classification System

(NAICS) level and 7-digit NAICS product class levels based on NAICS.

The ASM is conducted annually, except for years ending in 2 and 7, at which time ASM data are included in the manufacturing

sector of the Economic Census.

Consolidated (or Combined) Statistical Area (CSA) - Consolidated Statistical Areas are a combination of metropolitan areas that have significant economic interaction and

dependency. PrintStats includes the top five CSAs in each report based on total population, without regard to the number of

industry establishments. These CSAs are very large, and in fact, larger than many countries. These are the details of their

composition:

• New York CSA is the combination of these Metropolitan and Micropolitan Statistical Areas: New York-Newark-

Jersey City, Bridgeport-Stamford-Norwalk, New Haven-Milford, Allentown-Bethlehem-Easton, Trenton,

Torrington, Kingston, East Stroudsburg

• Los Angeles CSA includes: Los Angeles-Long Beach-Anaheim, Riverside-San Bernardino-Ontario, Oxnard-

Thousand Oaks-Ventura

• Chicago CSA includes: Chicago-Naperville-Elgin, Ottawa-Peru, Kankakee, Michigan City-La Porte

• Washington D.C. CSA includes: Washington-Arlington-Alexandria, DC-VA-MD-WV, Baltimore-Columbia-

Towson, Hagerstown-Martinsburg, Chambersburg-Waynesboro, Winchester, California-Lexington Park, Easton,

Cambridge

• San Francisco CSA includes: San Francisco-Oakland-Hayward, San Jose-Sunnyvale-Santa Clara, Stockton-Lodi,

Santa Rosa, Vallejo-Fairfield, Santa Cruz-Watsonville, Napa

(see also Metropolitan Statistical Area)

Content Creation (Source) - The contribution of information to any medium/media, especially to digital media for an end-user/audience in specific

contexts. “Content” can be text, photographic images, illustrations, graphic design, video, or any other intellectual property.

Typical forms of modern content creation include maintaining and updating web sites, blogging, photography, videography,

online commentary, the maintenance of social media accounts, and editing and distribution of digital media.

County Business Patterns [CBP] (Source) - CBP is an annual series that provides subnational economic data by industry. This series includes the number of

establishments, employment during the week of March 12, first quarter payroll, and annual payroll.

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https://www.census.gov/data/developers/data-sets/Annual-Survey-of-Manufactures.html

https://en.wikipedia.org/wiki/Content_creation

https://www.census.gov/programs-surveys/cbp.html

NAICS 54181 + 54182 + 54186 + 54143 + 541922

Key Terms and Definitions (continued)

Demographics (Source) - The statistical characteristics of human populations (such as age or income) used especially to identify markets. In business, a

particular market or segment of the population.

Economic Census (Source) - The Economic Census is the U.S. Government's official five-year measure of American business and the economy. It is

conducted by the U.S. Census Bureau, and response is required by law.

Employee (Source) - An individual hired by another individual or business usually for wages or salary and in a position below the executive level.

Establishment (Source) - An establishment is a single physical location at which business is conducted or where services or industrial operations are

performed. It is not necessarily identical with a company or enterprise, which may consist of one or more establishments.

Estimate (Source) - A value that is usable for some purpose even if input data may be incomplete, uncertain, or unstable. The value is nonetheless

usable because it is derived from the best information available. Typically, deriving an estimate involves using the value of a

statistic derived from a sample to estimate the value of a corresponding population parameter. The sample provides

information that can be projected, through various formal or informal processes, to determine a range most likely to describe

the missing information.

Forecast (Source) - Forecasting is the use of historic data to determine the direction of future trends. Businesses use forecasting to determine

how to allocate their budgets or plan for anticipated expenses for an upcoming period of time. This is typically based on the

projected demand for the goods and services they offer.

In terms of PrintStats, the forecasts are limited to statistical trends based on past statistical data. They are not forecasts based

on industry surveys or assessment of economic, social, or technological changes. The PrintStats forecast data should be

viewed only as a starting point for a formal forecast process.

M3 Manufacturing Survey (Source) - The Manufacturers’ Shipments, Inventories, and Orders (M3) survey provides broad-based, monthly statistical data on

economic conditions in the domestic manufacturing sector. The survey measures current industrial activity and provides an

indication of future business trends.

Metropolitan Area (Source) - A metropolitan area, sometimes referred to as a metro area or commuter belt, is a region consisting of a densely populated

urban core and its less-populated surrounding territories, sharing industry, infrastructure, and housing. A metro area usually

comprises multiple jurisdictions and municipalities: neighborhoods, townships, boroughs, cities, towns, exurbs, suburbs,

counties, districts, states, and even nations like the eurodistricts. As social, economic, and political institutions have changed,

metropolitan areas have become key economic and political regions. Metropolitan areas include one or more urban areas, as

well as satellite cities, towns, and intervening rural areas that are socio-economically tied to the urban core, typically

measured by commuting patterns.

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https://www.merriam-webster.com/dictionary/demographic#h2

https://www.census.gov/programs-surveys/economic-census.html

https://www.merriam-webster.com/dictionary/employee

https://www.census.gov/quickfacts/note/BZA010215

https://en.wikipedia.org/wiki/Estimation

http://www.investopedia.com/terms/f/forecasting.asp

https://www.census.gov/manufacturing/m3/index.html

https://en.wikipedia.org/wiki/Metropolitan_area

NAICS 54181 + 54182 + 54186 + 54143 + 541922


Metropolitan Statistical Area [MSA] (Source) - In the United States, a metropolitan statistical area (MSA) is a geographical region with a relatively high population density at

its core and close economic ties throughout the area. Such regions are neither legally incorporated as a city or town would

be, nor are they legal administrative divisions like counties or separate entities such as states. As such, the precise definition

of any given metropolitan area can vary with the source. A typical metropolitan area is centered on a single large city that

wields substantial influence over the region (e.g., Chicago or Atlanta). However, some metropolitan areas contain more than

one large city with no single municipality holding a substantially dominant position (e.g., Dallas–Fort Worth metroplex,

Norfolk-Virginia Beach [Hampton Roads], Riverside–San Bernardino [Inland Empire], or Minneapolis–Saint Paul).

MSAs are defined by the Office of Management and Budget (OMB) and used by the Census Bureau and other Federal

government agencies for statistical purposes.

(See also Consolidated Statistical Area)

NAICS (Source) - The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying

business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business

economy.

Nonemployer Statistics (Source) - Nonemployer Statistics is an annual series that provides subnational economic data for businesses that have no paid

employees and are subject to Federal income tax. The data consist of the number of businesses and total receipts by industry.

Most nonemployers are self-employed individuals operating unincorporated businesses (known as sole proprietorships),

which may or may not be the owner's principal source of income.

The majority of all business establishments in the United States are nonemployers, yet these firms average less than 4

percent of all sales and receipts nationally. Due to their small economic impact, these firms are excluded from most other

Census Bureau business statistics (the primary exception being the Survey of Business Owners). The Nonemployers Statistics

series is the primary resource available to study the scope and activities of nonemployers at a detailed geographic level. For

complementary statistics on the firms that do have paid employees, refer to the County Business Patterns. Additional sources

of data on small businesses include the Economic Census, and the Statistics of U.S. Businesses.

Packaging (Source) - Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers

to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of

preparing goods for transport, warehousing, logistics, sale, and end use. In the graphic arts, packaging refers to the design,

manufacturing, and decoration (usually via printing and related technologies) of corrugated paperboard containers, folding

cardboard cartons and containers, paper bags, flexible plastic packaging, and other paper, paperboard, and plastic materials.

Payroll (Source) - Payroll is the sum total of all compensation a business must pay to its employees for a set period of time or on a given date.

Payroll is reported before deductions for social security, income tax, insurance, union dues, etc. This definition of payroll is

the same as that used by the Internal Revenue Service.

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https://en.wikipedia.org/wiki/Metropolitan_statistical_area

https://www.census.gov/eos/www/naics/

https://www.census.gov/econ/nonemployer/

https://en.wikipedia.org/wiki/Packaging_and_labeling

http://www.investopedia.com/terms/p/payroll.asp#ixzz4k067CKNT http://www.investopedia.com/terms/p/payroll.asp

NAICS 54181 + 54182 + 54186 + 54143 + 541922


Quarterly Census of Employment and Wages [QCEW] (Source) - The Quarterly Census of Employment and Wages (QCEW) program publishes a quarterly count of employment and wages

reported by employers covering more than 95 percent of U.S. jobs, available at the county, MSA, state, and national levels by

industry.

Quarterly Services Survey (Source) - The Quarterly Services Survey (QSS) is the only source of service industry indicator performance providing timely estimates

of revenue and expenses for selected service industries. The QSS is a principal economic indicator series that produces, for

selected service industries, quarterly estimates of total operating revenue and the percentage of revenue by class of

customer (government, business, consumers, and individuals). The survey also produces estimates of total operating

expenses from tax-exempt firms in industries that have a large not-for-profit component. In addition, for hospital services,

the survey estimates the number of inpatient days and discharges.

Region (Source) - Census Regions are groupings of states and the District of Columbia that subdivide the United States for the presentation of

Census data. There are four Census regions—Northeast, Midwest, South, and West. Each of the four Census regions is

divided into two or more Census divisions. Each Census region is identified by a single-digit Census code. Puerto Rico and

the Island Areas are not part of any Census region or Census division.

PrintStats uses eight regions based on industrial economic activity rather than the Census regions. The 50 U.S. states and

District of Columbia are allocated as follows:

• New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont

• Mid-Eastern: Delaware, District of Columbia, Maryland, New Jersey, New York, Pennsylvania, West Virginia

• South Eastern: Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee,

Virginia

• Great Lakes: Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin

• North Central: Idaho, Iowa, Kansas, Missouri, Montana, Nebraska, North Dakota, South Dakota, Wyoming

• South Central: Arkansas, Louisiana, Oklahoma, Texas

• South Western: Arizona, Colorado, Nevada, New Mexico, Utah

• Western: Alaska, California, Hawaii, Oregon, Washington

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https://www.bls.gov/cew/

https://www.census.gov/econ/overview/se0600.html

https://www.census.gov/geo/reference/gtc/gtc_census_divreg.html

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922)

Baseline data from County Business Patterns

This workbook contains the following datasheets (click to open)

Establishments 2015 (Summarized Size Classes)Establishments 2013 (Summarized Size Classes)Establishments 2015 Changes (Summarized Size Classes)Establishments 2015 (Detailed Size Classes)Establishments 2013 (Detailed Size Classes)Establishments 2015 Changes (Detailed Size Classes)Employees 2015 (Summarized Size Classes)Employees 2015 (Detailed Size Classes)Payrolls 2015 (Summarized Size Classes)Payrolls 2015 (Detailed Size Classes)Sales 2015 (Summarized Size Classes)Sales 2015 (Detailed Size Classes)Capital Expenditures 2015 (Summarized Size Classes)Capital Expenditures 2015 (Detailed Size Classes)Top 15 States 2015 Top 25 Metros 2015 Top 5 Major Metropolitan Areas (Combined Statistical Areas)Estimates and Statistical Trend 2016-2022

email: [email protected]

Produced exclusively for NPESCopyright 2017, Non-Routine LLC and Strategies for Management, Inc.

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mailto:[email protected]?subject=CBP%252$naics_code

% of Total Region Rank and State Rank All Sizes Small: 1-9

Empls.Medium: 10-49

Empls.Large: >50+

Empls.

Avg. Employees/

Estab.

U.S. states + DC 100.0% - 43,541 37,398 4,964 1,179 8.1

New England 4.6% 8 1,988 1,691 234 63 8.0 Connecticut 1.0% 26 438 371 51 16 9.1 Maine 0.4% 38 172 156 14 2 5.0 Massachusetts 2.1% 16 919 754 127 38 9.7 New Hampshire 0.3% 42 152 129 17 6 6.7 Rhode Island 0.4% 39 167 152 14 1 3.4 Vermont 0.3% 43 140 129 11 3.7

Mid-Eastern 21.0% 1 9,129 7,604 1,162 363 10.8 Delaware 0.3% 45 116 102 12 2 5.6 Washington DC 1.5% 21 649 492 125 32 11.4 Maryland 1.7% 18 760 659 85 16 6.4 New Jersey 2.7% 10 1,163 968 154 41 8.1 New York 11.5% 2 5,014 4,190 592 232 12.9 Pennsylvania 3.1% 7 1,350 1,125 186 39 8.6 West Virginia 0.2% 47 77 68 8 1 3.4

South Eastern 19.5% 3 8,478 7,514 807 157 6.1 Alabama 0.6% 34 270 241 19 10 7.8 Florida 7.4% 3 3,237 2,918 272 47 5.7 Georgia 3.3% 6 1,433 1,264 143 26 5.4 Kentucky 0.7% 32 311 255 44 12 7.8 Mississippi 0.3% 46 115 97 17 1 4.8 North Carolina 2.6% 11 1,123 1,019 89 15 5.2 South Carolina 0.9% 28 409 366 35 8 5.7 Tennessee 1.1% 25 498 418 69 11 6.7 Virginia 2.5% 13 1,082 936 119 27 8.2

Great Lakes 15.8% 4 6,882 5,834 851 197 9.3 Illinois 5.4% 5 2,365 2,029 254 82 11.5 Indiana 1.4% 23 593 506 79 8 5.7 Michigan 2.2% 15 940 773 129 38 11.2 Minnesota 2.5% 12 1,101 948 125 28 8.1 Ohio 2.9% 9 1,255 1,057 170 28 7.4 Wisconsin 1.4% 22 628 521 94 13 7.2

North Central 4.8% 7 2,070 1,758 256 56 8.0 Idaho 0.4% 37 180 166 13 1 3.5 Iowa 0.7% 33 289 240 37 12 9.8 Kansas 0.7% 31 312 268 35 9 8.4 Missouri 1.8% 17 763 638 99 26 9.4 Montana 0.3% 44 130 120 10 2.6 Nebraska 0.5% 35 222 185 32 5 8.8 North Dakota 0.1% 50 61 44 15 2 7.4 South Dakota 0.2% 49 66 53 12 1 6.3 Wyoming 0.1% 51 47 44 3 3.3

South Central 7.7% 5 3,339 2,870 392 77 7.3 Arkansas 0.5% 36 204 166 28 10 8.9 Louisiana 0.8% 29 348 305 35 8 5.8 Oklahoma 0.8% 30 338 294 38 6 5.7 Texas 5.6% 4 2,449 2,105 291 53 7.6

South Western 7.1% 6 3,081 2,780 259 42 5.5 Arizona 1.7% 20 723 654 61 8 4.4 Colorado 2.9% 8 1,267 1,155 97 15 5.3 Nevada 1.0% 27 422 378 37 7 6.9 New Mexico 0.4% 40 163 149 14 2.9 Utah 1.2% 24 506 444 50 12 7.5

Western 19.7% 2 8,574 7,347 1,003 224 7.5 Alaska 0.2% 48 67 57 10 4.9 California 15.1% 1 6,577 5,610 778 189 7.9 Hawaii 0.4% 41 154 135 17 2 5.1 Oregon 1.7% 19 735 628 94 13 6.7 Washington 2.4% 14 1,041 917 104 20 5.8

US States + District of Columbia Ranked by Number of

Establishments

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015Number of Establishments

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Empls.Medium: 10-49

Empls.Large: >50+

Empls.

Avg. Employees/

Estab.

U.S. states + DC 100.0% - 43,182 37,222 4,885 1,075 8.0

New England 4.7% 8 2,032 1,723 251 58 7.6 Connecticut 1.0% 26 452 381 50 21 10.4 Maine 0.4% 39 170 153 14 3 4.4 Massachusetts 2.2% 15 958 783 148 27 8.9 New Hampshire 0.3% 43 138 115 20 3 1.3 Rhode Island 0.4% 38 173 160 11 2 4.1 Vermont 0.3% 42 141 131 8 2 3.8

Mid-Eastern 21.5% 1 9,279 7,773 1,174 332 10.2 Delaware 0.3% 46 111 100 9 2 5.7 Washington DC 1.5% 21 635 484 123 28 11.2 Maryland 1.8% 17 789 694 79 16 5.8 New Jersey 2.9% 9 1,243 1,049 155 39 7.6 New York 11.6% 2 5,029 4,207 611 211 11.8 Pennsylvania 3.2% 6 1,393 1,169 189 35 9.5 West Virginia 0.2% 47 79 70 8 1 3.8

South Eastern 19.3% 2 8,352 7,407 796 149 6.2 Alabama 0.6% 34 258 231 17 10 8.0 Florida 7.4% 3 3,185 2,871 268 46 5.9 Georgia 3.2% 7 1,388 1,222 143 23 5.5 Kentucky 0.7% 32 320 262 46 12 7.7 Mississippi 0.3% 45 117 104 12 1 3.6 North Carolina 2.5% 13 1,086 988 80 18 5.3 South Carolina 0.9% 28 380 347 29 4 6.3 Tennessee 1.2% 25 503 429 62 12 6.3 Virginia 2.6% 12 1,115 953 139 23 7.9

Great Lakes 16.0% 4 6,907 5,880 837 190 9.1 Illinois 5.5% 4 2,384 2,051 257 76 11.4 Indiana 1.3% 23 567 480 81 6 5.9 Michigan 2.2% 16 934 772 129 33 10.8 Minnesota 2.6% 11 1,128 982 115 31 8.0 Ohio 2.9% 8 1,268 1,071 165 32 7.1 Wisconsin 1.4% 22 626 524 90 12 7.1

North Central 4.8% 7 2,084 1,791 244 49 7.1 Idaho 0.4% 40 169 151 15 3 1.7 Iowa 0.7% 33 293 253 33 7 6.8 Kansas 0.8% 31 326 281 35 10 7.1 Missouri 1.8% 18 763 641 100 22 9.6 Montana 0.3% 44 124 118 6 2.3 Nebraska 0.5% 35 227 192 31 4 7.3 North Dakota 0.1% 51 54 44 8 2 6.4 South Dakota 0.2% 48 72 57 14 1 5.3 Wyoming 0.1% 50 56 54 2 1.7

South Central 7.5% 5 3,222 2,776 382 64 6.4 Arkansas 0.5% 36 202 168 29 5 6.7 Louisiana 0.8% 30 329 290 33 6 4.5 Oklahoma 0.8% 29 346 310 33 3 3.5 Texas 5.4% 5 2,345 2,008 287 50 7.1

South Western 7.0% 6 3,014 2,724 255 35 6.1 Arizona 1.6% 20 699 623 68 8 4.4 Colorado 2.9% 9 1,243 1,137 93 13 4.9 Nevada 0.9% 27 390 348 36 6 7.0 New Mexico 0.4% 37 177 164 12 1 3.0 Utah 1.2% 24 505 452 46 7 12.1

Western 19.2% 3 8,292 7,148 946 198 7.4 Alaska 0.1% 49 61 53 8 4.2 California 14.6% 1 6,306 5,405 738 163 7.8 Hawaii 0.4% 41 167 150 14 3 3.3 Oregon 1.7% 19 749 661 78 10 5.8 Washington 2.3% 14 1,009 879 108 22 6.6


Establishments


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Region Rank and State Rank All Sizes Small: 1-9

Empls.Medium: 10-49

Empls.Large: >50+

Empls.

Avg. Employees/

Estab.

U.S. states + DC - 359 176 79 104 0.1

New England 7 (44) (32) (17) 5 0.4 Connecticut 28 (14) (10) 1 (5) (1.2)Maine 17 2 3 (1) 0.5 Massachusetts 34 (39) (29) (21) 11 0.8 New Hampshire 11 14 14 (3) 3 5.4 Rhode Island 24 (6) (8) 3 (1) (0.7)Vermont 20 (1) (2) 3 (2) (0.1)

Mid-Eastern 8 (150) (169) (12) 31 0.6 Delaware 16 5 2 3 (0.1)Washington DC 12 14 8 2 4 0.2 Maryland 32 (29) (35) 6 0.6 New Jersey 36 (80) (81) (1) 2 0.5 New York 29 (15) (17) (19) 21 1.1 Pennsylvania 35 (43) (44) (3) 4 (0.9)West Virginia 21 (2) (2) (0.3)

South Eastern 2 126 107 11 8 (0.1)Alabama 12 12 10 2 (0.2)Florida 3 52 47 4 1 (0.2)Georgia 4 45 42 3 (0.2)Kentucky 26 (9) (7) (2) 0.1 Mississippi 22 (2) (7) 5 1.2 North Carolina 5 37 31 9 (3) (0.1)South Carolina 7 29 19 6 4 (0.6)Tennessee 23 (5) (11) 7 (1) 0.4 Virginia 33 (33) (17) (20) 4 0.3

Great Lakes 6 (25) (46) 14 7 0.2 Illinois 30 (19) (22) (3) 6 0.2 Indiana 8 26 26 (2) 2 (0.2)Michigan 15 6 1 5 0.4 Minnesota 31 (27) (34) 10 (3) 0.1 Ohio 27 (13) (14) 5 (4) 0.3 Wisconsin 18 2 (3) 4 1 0.1

North Central 5 (14) (33) 12 7 1.0 Idaho 13 11 15 (2) (2) 1.8 Iowa 22 (4) (13) 4 5 3.0 Kansas 29 (14) (13) (1) 1.2 Missouri 19 (3) (1) 4 (0.2)Montana 16 6 2 4 0.3 Nebraska 24 (5) (7) 1 1 1.6 North Dakota 14 7 7 1.0 South Dakota 25 (6) (4) (2) 1.0 Wyoming 27 (9) (10) 1 1.6

South Central 3 117 94 10 13 0.9 Arkansas 18 2 (2) (1) 5 2.1 Louisiana 10 19 15 2 2 1.3 Oklahoma 25 (8) (16) 5 3 2.2 Texas 2 104 97 4 3 0.5

South Western 4 67 56 4 7 (0.6)Arizona 9 24 31 (7) (0.0)Colorado 10 24 18 4 2 0.4 Nevada 6 32 30 1 1 (0.0)New Mexico 29 (14) (15) 2 (1) (0.1)Utah 18 1 (8) 4 5 (4.7)

Western 1 282 199 57 26 0.1 Alaska 16 6 4 2 0.7 California 1 271 205 40 26 0.1 Hawaii 28 (13) (15) 3 (1) 1.8 Oregon 29 (14) (33) 16 3 0.9 Washington 7 32 38 (4) (2) (0.8)

US States + District of Columbia Ranked by Change in Number of

Establishments

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015

Change in Number of Establishments

14

% of TotalRegion Rank

and State Rank

All Sizes 1-4Empls.

5-9 Empls.

10-19Empls.

20-49Empls.

50-99Empls.

100-249Empls.

250-499Empls.

500+Empls.

Avg. Employees/

Estab.

U.S. states + DC 100.0% - 43,541 32,030 5,368 3,063 1,901 670 366 90 53 8.1

New England 4.6% 8 1,988 1,423 268 140 94 39 18 5 1 8.0 Connecticut 1.0% 26 438 300 71 31 20 8 6 2 9.1 Maine 0.4% 38 172 138 18 7 7 2 5.0 Massachusetts 2.1% 16 919 634 120 69 58 25 9 3 1 9.7 New Hampshire 0.3% 42 152 101 28 15 2 5 1 6.7 Rhode Island 0.4% 39 167 139 13 10 4 1 3.4 Vermont 0.3% 43 140 111 18 8 3 3.7

Mid-Eastern 21.0% 1 9,129 6,390 1,214 710 452 190 117 35 21 10.8 Delaware 0.3% 45 116 89 13 8 4 1 1 5.6 Washington DC 1.5% 21 649 374 118 81 44 21 8 3 11.4 Maryland 1.7% 18 760 561 98 52 33 11 4 1 6.4 New Jersey 2.7% 10 1,163 803 165 89 65 27 12 2 8.1 New York 11.5% 2 5,014 3,585 605 348 244 108 77 28 19 12.9 Pennsylvania 3.1% 7 1,350 923 202 124 62 22 14 1 2 8.6 West Virginia 0.2% 47 77 55 13 8 1 3.4

South Eastern 19.5% 3 8,478 6,618 896 497 310 103 43 7 4 6.1 Alabama 0.6% 34 270 204 37 14 5 4 5 1 7.8 Florida 7.4% 3 3,237 2,622 296 165 107 29 15 1 2 5.7 Georgia 3.3% 6 1,433 1,127 137 88 55 17 8 1 5.4 Kentucky 0.7% 32 311 225 30 28 16 10 2 7.8 Mississippi 0.3% 46 115 81 16 10 7 1 4.8 North Carolina 2.6% 11 1,123 893 126 56 33 10 4 1 5.2 South Carolina 0.9% 28 409 322 44 26 9 5 2 1 5.7 Tennessee 1.1% 25 498 336 82 45 24 9 2 6.7 Virginia 2.5% 13 1,082 808 128 65 54 19 4 3 1 8.2

Great Lakes 15.8% 4 6,882 5,007 827 526 325 105 64 17 11 9.3 Illinois 5.4% 5 2,365 1,775 254 152 102 41 26 8 7 11.5 Indiana 1.4% 23 593 436 70 49 30 5 3 5.7 Michigan 2.2% 15 940 643 130 79 50 20 11 5 2 11.2 Minnesota 2.5% 12 1,101 850 98 78 47 14 10 3 1 8.1 Ohio 2.9% 9 1,255 868 189 118 52 16 10 1 1 7.4 Wisconsin 1.4% 22 628 435 86 50 44 9 4 7.2

North Central 4.8% 7 2,070 1,488 270 161 95 29 19 7 1 8.0 Idaho 0.4% 37 180 145 21 8 5 1 3.5 Iowa 0.7% 33 289 203 37 25 12 6 5 1 9.8 Kansas 0.7% 31 312 236 32 18 17 4 3 2 8.4 Missouri 1.8% 17 763 522 116 61 38 13 10 2 1 9.4 Montana 0.3% 44 130 109 11 8 2 2.6 Nebraska 0.5% 35 222 153 32 22 10 3 2 8.8 North Dakota 0.1% 50 61 37 7 10 5 1 1 7.4 South Dakota 0.2% 49 66 44 9 7 5 1 6.3 Wyoming 0.1% 51 47 39 5 2 1 3.3

South Central 7.7% 5 3,339 2,348 522 264 128 46 23 4 4 7.3 Arkansas 0.5% 36 204 142 24 21 7 7 3 8.9 Louisiana 0.8% 29 348 245 60 26 9 6 2 5.8 Oklahoma 0.8% 30 338 252 42 25 13 4 2 5.7 Texas 5.6% 4 2,449 1,709 396 192 99 29 16 4 4 7.6

South Western 7.1% 6 3,081 2,474 306 154 105 28 7 2 5 5.5 Arizona 1.7% 20 723 578 76 32 29 8 4.4 Colorado 2.9% 8 1,267 1,038 117 64 33 10 1 1 3 5.3 Nevada 1.0% 27 422 329 49 18 19 3 3 1 6.9 New Mexico 0.4% 40 163 133 16 12 2 2.9 Utah 1.2% 24 506 396 48 28 22 7 3 1 1 7.5

Western 19.7% 2 8,574 6,282 1,065 611 392 130 75 13 6 7.5 Alaska 0.2% 48 67 49 8 6 4 4.9 California 15.1% 1 6,577 4,768 842 466 312 110 61 13 5 7.9 Hawaii 0.4% 41 154 119 16 12 5 1 1 5.1 Oregon 1.7% 19 735 549 79 65 29 9 3 1 6.7 Washington 2.4% 14 1,041 797 120 62 42 10 10 5.8


Establishments


15

% of TotalRegion Rank

and State Rank

All Sizes 1-4Empls.

5-9 Empls.

10-19Empls.

20-49Empls.

50-99Empls.

100-249Empls.

250-499Empls.

500+Empls.

Avg. Employees/

Estab.

U.S. states + DC 100.0% - 43,182 31,893 5,329 3,062 1,823 617 312 95 51 8.0

New England 4.7% 8 2,032 1,473 250 147 104 36 15 6 1 7.6 Connecticut 1.0% 26 452 319 62 33 17 12 5 4 10.4 Maine 0.4% 39 170 136 17 6 8 1 2 4.4 Massachusetts 2.2% 15 958 668 115 81 67 16 8 2 1 8.9 New Hampshire 0.3% 43 138 99 16 16 4 3 1.3 Rhode Island 0.4% 38 173 135 25 5 6 2 4.1 Vermont 0.3% 42 141 116 15 6 2 2 3.8

Mid-Eastern 21.5% 1 9,279 6,552 1,221 721 453 179 101 36 16 10.2 Delaware 0.3% 46 111 86 14 3 6 1 1 5.7 Washington DC 1.5% 21 635 355 129 85 38 16 8 4 11.2 Maryland 1.8% 17 789 589 105 47 32 13 3 5.8 New Jersey 2.9% 9 1,243 876 173 98 57 25 13 1 7.6 New York 11.6% 2 5,029 3,623 584 359 252 103 64 30 14 11.8 Pennsylvania 3.2% 6 1,393 966 203 122 67 21 11 1 2 9.5 West Virginia 0.2% 47 79 57 13 7 1 1 3.8

South Eastern 19.3% 2 8,352 6,520 887 505 291 88 46 10 5 6.2 Alabama 0.6% 34 258 193 38 11 6 4 5 1 8.0 Florida 7.4% 3 3,185 2,587 284 185 83 25 16 3 2 5.9 Georgia 3.2% 7 1,388 1,092 130 84 59 14 7 2 5.5 Kentucky 0.7% 32 320 228 34 29 17 9 3 7.7 Mississippi 0.3% 45 117 79 25 6 6 1 3.6 North Carolina 2.5% 13 1,086 860 128 50 30 11 6 1 5.3 South Carolina 0.9% 28 380 301 46 20 9 2 1 1 6.3 Tennessee 1.2% 25 503 352 77 40 22 10 2 6.3 Virginia 2.6% 12 1,115 828 125 80 59 15 4 3 1 7.9

Great Lakes 16.0% 4 6,907 5,037 843 515 322 107 54 17 12 9.1 Illinois 5.5% 4 2,384 1,801 250 151 106 43 14 10 9 11.4 Indiana 1.3% 23 567 406 74 54 27 2 4 5.9 Michigan 2.2% 16 934 640 132 79 50 19 10 2 2 10.8 Minnesota 2.6% 11 1,128 871 111 72 43 17 10 3 1 8.0 Ohio 2.9% 8 1,268 884 187 113 52 19 11 2 7.1 Wisconsin 1.4% 22 626 435 89 46 44 7 5 7.1

North Central 4.8% 7 2,084 1,515 276 157 87 29 12 4 4 7.1 Idaho 0.4% 40 169 133 18 12 3 1 2 1.7 Iowa 0.7% 33 293 213 40 19 14 4 3 6.8 Kansas 0.8% 31 326 251 30 21 14 7 1 2 7.1 Missouri 1.8% 18 763 525 116 66 34 12 7 1 2 9.6 Montana 0.3% 44 124 108 10 6 2.3 Nebraska 0.5% 35 227 156 36 18 13 3 1 7.3 North Dakota 0.1% 51 54 35 9 4 4 1 1 6.4 South Dakota 0.2% 48 72 46 11 9 5 1 5.3 Wyoming 0.1% 50 56 48 6 2 1.7

South Central 7.5% 5 3,222 2,290 486 269 113 39 19 5 1 6.4 Arkansas 0.5% 36 202 149 19 22 7 3 2 6.7 Louisiana 0.8% 30 329 236 54 27 6 4 2 4.5 Oklahoma 0.8% 29 346 263 47 19 14 2 1 3.5 Texas 5.4% 5 2,345 1,642 366 201 86 30 14 5 1 7.1

South Western 7.0% 6 3,014 2,428 296 175 80 21 9 1 4 6.1 Arizona 1.6% 20 699 559 64 47 21 7 1 4.4 Colorado 2.9% 9 1,243 1,016 121 64 29 7 3 1 2 4.9 Nevada 0.9% 27 390 303 45 26 10 2 3 1 7.0 New Mexico 0.4% 37 177 149 15 10 2 1 3.0 Utah 1.2% 24 505 401 51 28 18 4 2 1 12.1

Western 19.2% 3 8,292 6,078 1,070 573 373 118 56 16 8 7.4 Alaska 0.1% 49 61 49 4 4 4 4.2 California 14.6% 1 6,306 4,563 842 436 302 96 46 15 6 7.8 Hawaii 0.4% 41 167 128 22 9 5 2 1 3.3 Oregon 1.7% 19 749 578 83 57 21 7 1 1 1 5.8 Washington 2.3% 14 1,009 760 119 67 41 13 8 1 6.6


Establishments


16

Region Rank and State Rank All Sizes 1-4

Empls.5-9

Empls.10-19

Empls.20-49

Empls.50-99

Empls.100-249Empls.

250-499Empls.

500+Empls.

Avg. Employees/

Estab.

U.S. states + DC - 359 137 39 1 78 53 54 (5) 2 0.1

New England 7 (44) (50) 18 (7) (10) 3 3 (1) 0.4 Connecticut 28 (14) (19) 9 (2) 3 (4) 1 (2) (1.2)Maine 17 2 2 1 1 (1) (1) 0.5 Massachusetts 34 (39) (34) 5 (12) (9) 9 1 1 0.8 New Hampshire 11 14 2 12 (1) (2) 2 1 5.4 Rhode Island 24 (6) 4 (12) 5 (2) (1) (0.7)Vermont 20 (1) (5) 3 2 1 (2) (0.1)

Mid-Eastern 8 (150) (162) (7) (11) (1) 11 16 (1) 5 0.6 Delaware 16 5 3 (1) 5 (2) (0.1)Washington DC 12 14 19 (11) (4) 6 5 (1) 0.2 Maryland 32 (29) (28) (7) 5 1 (2) 1 1 0.6 New Jersey 36 (80) (73) (8) (9) 8 2 (1) 1 0.5 New York 29 (15) (38) 21 (11) (8) 5 13 (2) 5 1.1 Pennsylvania 35 (43) (43) (1) 2 (5) 1 3 (0.9)West Virginia 21 (2) (2) 1 (1) (0.3)

South Eastern 2 126 98 9 (8) 19 15 (3) (3) (1) (0.1)Alabama 12 12 11 (1) 3 (1) (0.2)Florida 3 52 35 12 (20) 24 4 (1) (2) (0.2)Georgia 4 45 35 7 4 (4) 3 1 (1) (0.2)Kentucky 26 (9) (3) (4) (1) (1) 1 (1) 0.1 Mississippi 22 (2) 2 (9) 4 1 1.2 North Carolina 5 37 33 (2) 6 3 (1) (2) (0.1)South Carolina 7 29 21 (2) 6 5 (1) (0.6)Tennessee 23 (5) (16) 5 5 2 (1) 0.4 Virginia 33 (33) (20) 3 (15) (5) 4 0.3

Great Lakes 6 (25) (30) (16) 11 3 (2) 10 (1) 0.2 Illinois 30 (19) (26) 4 1 (4) (2) 12 (2) (2) 0.2 Indiana 8 26 30 (4) (5) 3 3 (1) (0.2)Michigan 15 6 3 (2) 1 1 3 0.4 Minnesota 31 (27) (21) (13) 6 4 (3) 0.1 Ohio 27 (13) (16) 2 5 (3) (1) (1) 1 0.3 Wisconsin 18 2 (3) 4 2 (1) 0.1

North Central 5 (14) (27) (6) 4 8 7 3 (3) 1.0 Idaho 13 11 12 3 (4) 2 (2) 1.8 Iowa 22 (4) (10) (3) 6 (2) 2 2 1 3.0 Kansas 29 (14) (15) 2 (3) 3 (3) 2 1.2 Missouri 19 (3) (5) 4 1 3 1 (1) (0.2)Montana 16 6 1 1 2 2 0.3 Nebraska 24 (5) (3) (4) 4 (3) 1 1.6 North Dakota 14 7 2 (2) 6 1 1.0 South Dakota 25 (6) (2) (2) (2) 1.0 Wyoming 27 (9) (9) (1) 1 1.6

South Central 3 117 58 36 (5) 15 7 4 (1) 3 0.9 Arkansas 18 2 (7) 5 (1) 4 1 2.1 Louisiana 10 19 9 6 (1) 3 2 1.3 Oklahoma 25 (8) (11) (5) 6 (1) 2 1 2.2 Texas 2 104 67 30 (9) 13 (1) 2 (1) 3 0.5

South Western 4 67 46 10 (21) 25 7 (2) 1 1 (0.6)Arizona 9 24 19 12 (15) 8 1 (1) (0.0)Colorado 10 24 22 (4) 4 3 (2) 1 0.4 Nevada 6 32 26 4 (8) 9 1 (0.0)New Mexico 29 (14) (16) 1 2 (1) (0.1)Utah 18 1 (5) (3) 4 3 1 1 (4.7)

Western 1 282 204 (5) 38 19 12 19 (3) (2) 0.1 Alaska 16 6 4 2 0.7 California 1 271 205 30 10 14 15 (2) (1) 0.1 Hawaii 28 (13) (9) (6) 3 (1) 1.8 Oregon 29 (14) (29) (4) 8 8 2 2 (1) 0.9 Washington 7 32 37 1 (5) 1 (3) 2 (1) (0.8)

US States + District of Columbia Ranked by Change in Number of

Establishments

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015Change in Number of Establishments

17


Empls.Medium: 10-49

Empls.Large: >50+

Empls.

U.S. states + DC 100.0% - 352,865 81,324 97,976 173,565

New England 4.5% 8 15,905 3,872 4,674 7,359 Connecticut 1.1% 22 3,999 904 974 2,120 Maine 0.2% 38 858 283 303 273 Massachusetts 2.5% 11 8,936 1,752 2,714 4,470 New Hampshire 0.3% 37 1,022 349 240 433 Rhode Island 0.2% 44 570 283 224 63 Vermont 0.1% 45 520 301 219

Mid-Eastern 28.0% 1 98,904 17,670 23,423 57,811 Delaware 0.2% 41 648 215 218 214 Washington DC 2.1% 14 7,414 1,470 2,458 3,486 Maryland 1.4% 20 4,878 1,475 1,744 1,659 New Jersey 2.7% 8 9,440 2,330 3,111 3,999 New York 18.3% 1 64,468 9,233 12,269 42,966 Pennsylvania 3.3% 6 11,624 2,772 3,519 5,333 West Virginia 0.1% 47 432 174 105 153

South Eastern 14.7% 4 51,980 15,153 15,842 20,984 Alabama 0.6% 32 2,095 571 347 1,177 Florida 5.3% 5 18,557 5,557 5,194 7,806 Georgia 2.2% 13 7,716 2,400 2,762 2,554 Kentucky 0.7% 30 2,430 507 899 1,024 Mississippi 0.2% 40 738 222 362 153 North Carolina 1.7% 18 5,872 2,094 1,825 1,953 South Carolina 0.7% 31 2,312 678 622 1,012 Tennessee 0.9% 25 3,352 1,116 1,319 917 Virginia 2.5% 12 8,908 2,008 2,512 4,388

Great Lakes 18.1% 3 63,958 12,442 16,899 34,617 Illinois 7.7% 3 27,276 3,983 5,170 18,123 Indiana 1.0% 24 3,393 1,072 1,461 860 Michigan 3.0% 7 10,508 1,825 2,551 6,132 Minnesota 2.5% 10 8,938 1,750 2,370 4,818 Ohio 2.6% 9 9,299 2,565 3,346 3,388 Wisconsin 1.3% 21 4,544 1,247 2,001 1,296

North Central 4.8% 7 16,773 3,963 4,905 7,904 Idaho 0.2% 42 631 349 234 48 Iowa 0.8% 28 2,836 560 764 1,512 Kansas 0.7% 29 2,607 542 730 1,335 Missouri 2.0% 15 7,197 1,558 1,870 3,769 Montana 0.1% 49 352 218 134 Nebraska 0.6% 34 1,962 433 606 924 North Dakota 0.2% 43 615 92 276 247 South Dakota 0.1% 48 419 129 221 69 Wyoming 0.0% 51 154 83 71

South Central 6.9% 5 24,364 6,832 7,218 10,314 Arkansas 0.5% 36 1,806 375 489 942 Louisiana 0.6% 33 2,024 768 617 639 Oklahoma 0.5% 35 1,924 639 743 542 Texas 5.3% 4 18,610 5,049 5,370 8,191

South Western 4.8% 6 17,017 5,391 4,994 6,632 Arizona 0.9% 26 3,170 1,341 1,266 563 Colorado 1.9% 16 6,663 2,088 1,803 2,772 Nevada 0.8% 27 2,929 815 753 1,361 New Mexico 0.1% 46 480 297 183 Utah 1.1% 23 3,775 850 989 1,936

Western 18.1% 2 63,968 16,000 20,084 27,884 Alaska 0.1% 50 331 128 203 California 14.7% 2 51,848 12,363 15,658 23,827 Hawaii 0.2% 39 793 285 304 205 Oregon 1.4% 19 4,909 1,342 1,753 1,814 Washington 1.7% 17 6,087 1,882 2,167 2,038

US States + District of Columbia Ranked by Number of Employees


Number of Employees

18

% of Total Region Rank and State Rank All Sizes 1-4

Empls.5-9

Empls.10-19

Empls.20-49

Empls.50-99

Empls.100-249Empls.

250-499Empls.

500+Empls.

U.S. states + DC 100.0% - 352,865 45,954 35,370 40,977 56,999 46,246 54,385 30,732 42,202

New England 4.5% 8 15,905 2,138 1,734 1,870 2,804 2,601 2,542 1,601 615 Connecticut 1.1% 22 3,999 453 451 403 571 532 957 631 Maine 0.2% 38 858 174 109 91 212 273 Massachusetts 2.5% 11 8,936 969 783 952 1,762 1,709 1,176 970 615 New Hampshire 0.3% 37 1,022 153 196 195 45 297 136 Rhode Island 0.2% 44 570 208 75 108 116 63 Vermont 0.1% 45 520 181 120 121 99

Mid-Eastern 28.0% 1 98,904 9,611 8,059 9,563 13,861 13,173 17,281 11,774 15,583 Delaware 0.2% 41 648 132 83 107 112 57 158 Washington DC 2.1% 14 7,414 672 798 1,090 1,368 1,358 1,191 937 Maryland 1.4% 20 4,878 814 661 694 1,050 791 593 275 New Jersey 2.7% 8 9,440 1,270 1,060 1,182 1,929 1,836 1,657 506 New York 18.3% 1 64,468 5,239 3,994 4,777 7,492 7,573 11,634 9,684 14,075 Pennsylvania 3.3% 6 11,624 1,396 1,376 1,609 1,910 1,558 1,895 372 1,508 West Virginia 0.1% 47 432 88 86 105 153

South Eastern 14.7% 4 51,980 9,200 5,953 6,635 9,208 7,047 6,010 2,405 5,523 Alabama 0.6% 32 2,095 325 246 184 163 238 639 300 Florida 5.3% 5 18,557 3,565 1,992 2,146 3,048 2,032 1,939 314 3,521 Georgia 2.2% 13 7,716 1,493 907 1,199 1,563 1,144 1,103 307 Kentucky 0.7% 30 2,430 328 179 384 515 726 298 Mississippi 0.2% 40 738 118 104 135 227 153 North Carolina 1.7% 18 5,872 1,258 836 762 1,063 708 551 694 South Carolina 0.7% 31 2,312 396 282 375 247 335 294 383 Tennessee 0.9% 25 3,352 562 554 621 698 628 289 Virginia 2.5% 12 8,908 1,155 853 829 1,683 1,236 743 1,101 1,308

Great Lakes 18.1% 3 63,958 6,966 5,476 7,054 9,845 7,439 10,328 6,368 10,482 Illinois 7.7% 3 27,276 2,307 1,676 2,105 3,065 2,922 4,073 3,237 7,891 Indiana 1.0% 24 3,393 620 452 615 846 366 495 Michigan 3.0% 7 10,508 952 873 1,049 1,502 1,397 1,802 1,654 1,279 Minnesota 2.5% 10 8,938 1,097 653 1,021 1,349 1,007 1,792 1,208 812 Ohio 2.6% 9 9,299 1,312 1,253 1,592 1,754 1,147 1,471 270 500 Wisconsin 1.3% 21 4,544 678 569 672 1,329 600 696

North Central 4.8% 7 16,773 2,184 1,779 2,123 2,782 2,027 2,719 2,557 602 Idaho 0.2% 42 631 206 143 98 136 48 Iowa 0.8% 28 2,836 334 226 358 406 414 645 453 Kansas 0.7% 29 2,607 349 193 228 502 267 422 646 Missouri 2.0% 15 7,197 771 787 812 1,058 915 1,499 753 602 Montana 0.1% 49 352 149 70 93 41 Nebraska 0.6% 34 1,962 221 212 279 327 219 705 North Dakota 0.2% 43 615 49 43 136 140 94 153 South Dakota 0.1% 48 419 64 65 82 139 69 Wyoming 0.0% 51 154 42 41 37 34

South Central 6.9% 5 24,364 3,477 3,355 3,537 3,682 2,835 3,487 1,308 2,684 Arkansas 0.5% 36 1,806 217 158 286 203 432 510 Louisiana 0.6% 33 2,024 373 395 353 263 375 264 Oklahoma 0.5% 35 1,924 360 279 368 374 240 303 Texas 5.3% 4 18,610 2,527 2,522 2,529 2,841 1,788 2,411 1,308 2,684

South Western 4.8% 6 17,017 3,335 2,056 2,042 2,952 1,926 1,012 659 3,036 Arizona 0.9% 26 3,170 828 513 445 821 563 Colorado 1.9% 16 6,663 1,307 781 829 974 706 121 293 1,652 Nevada 0.8% 27 2,929 486 329 256 497 214 442 706 New Mexico 0.1% 46 480 193 104 137 46 Utah 1.1% 23 3,775 521 329 375 614 443 449 366 678

Western 18.1% 2 63,968 9,036 6,964 8,128 11,957 9,222 11,014 4,048 3,601 Alaska 0.1% 50 331 65 63 80 123 California 14.7% 2 51,848 6,838 5,525 6,142 9,516 7,813 8,930 4,048 3,036 Hawaii 0.2% 39 793 178 106 163 141 65 140 Oregon 1.4% 19 4,909 843 499 894 859 704 546 565 Washington 1.7% 17 6,087 1,112 770 849 1,318 640 1,398

US States + District of Columbia Ranked by Number of Employees

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015Number of Employees

19


Empls.Medium: 10-49

Empls.Large: >50+

Empls.

U.S. states + DC 100.0% - $27,619 $4,889 $7,247 $15,484

New England 4.6% 6 $1,259 $231 $361 $667Connecticut 1.1% 20 $312 $61 $83 $168Maine 0.2% 38 $45 $12 $18 $16Massachusetts 2.8% 8 $783 $108 $218 $456New Hampshire 0.2% 37 $54 $19 $13 $22Rhode Island 0.1% 40 $36 $16 $15 $5Vermont 0.1% 45 $28 $15 $13

Mid-Eastern 34.1% 1 $9,422 $1,318 $2,114 $5,989Delaware 0.1% 39 $39 $11 $16 $12Washington DC 3.7% 6 $1,018 $216 $373 $429Maryland 1.1% 21 $299 $83 $112 $103New Jersey 2.5% 11 $696 $140 $233 $323New York 23.9% 1 $6,606 $714 $1,126 $4,766Pennsylvania 2.7% 9 $746 $147 $250 $349West Virginia 0.1% 48 $19 $8 $4 $7

South Eastern 12.0% 4 $3,327 $771 $1,010 $1,546Alabama 0.4% 34 $113 $27 $20 $67Florida 3.8% 5 $1,051 $264 $334 $453Georgia 1.8% 15 $508 $132 $180 $196Kentucky 0.5% 30 $132 $22 $47 $63Mississippi 0.1% 41 $35 $9 $19 $7North Carolina 1.4% 18 $389 $98 $119 $171South Carolina 0.4% 32 $119 $34 $30 $55Tennessee 0.7% 23 $194 $56 $73 $64Virginia 2.8% 7 $785 $128 $186 $471

Great Lakes 17.0% 3 $4,705 $677 $1,165 $2,863Illinois 8.5% 3 $2,353 $244 $400 $1,709Indiana 0.6% 24 $174 $47 $84 $43Michigan 2.7% 10 $732 $104 $177 $451Minnesota 2.2% 12 $617 $97 $169 $351Ohio 2.0% 13 $557 $125 $209 $223Wisconsin 1.0% 22 $270 $58 $125 $87

North Central 3.8% 7 $1,048 $195 $292 $561Idaho 0.1% 44 $29 $13 $13 $2Iowa 0.5% 29 $140 $27 $49 $65Kansas 0.6% 28 $158 $31 $45 $82Missouri 1.9% 14 $529 $82 $116 $331Montana 0.1% 50 $14 $8 $7Nebraska 0.4% 33 $118 $20 $35 $64North Dakota 0.1% 43 $30 $5 $12 $13South Dakota 0.1% 46 $23 $7 $12 $4Wyoming 0.0% 51 $7 $3 $4

South Central 5.8% 5 $1,610 $376 $445 $788Arkansas 0.5% 31 $127 $21 $29 $77Louisiana 0.4% 35 $107 $40 $38 $29Oklahoma 0.4% 36 $103 $26 $38 $38Texas 4.6% 4 $1,273 $288 $341 $644

South Western 3.6% 8 $1,004 $270 $293 $442Arizona 0.6% 27 $163 $66 $68 $29Colorado 1.7% 16 $481 $112 $120 $249Nevada 0.6% 26 $168 $45 $39 $84New Mexico 0.1% 47 $21 $12 $9Utah 0.6% 25 $171 $34 $57 $80

Western 19.0% 2 $5,252 $1,052 $1,571 $2,629Alaska 0.1% 49 $18 $5 $13California 15.9% 2 $4,396 $853 $1,273 $2,269Hawaii 0.1% 42 $34 $11 $14 $9Oregon 1.2% 19 $343 $67 $120 $156Washington 1.7% 17 $460 $115 $150 $195

US States + District of Columbia Ranked by Payrolls


Total Payrolls ($Millions)

20


Empls.5-9

Empls.10-19

Empls.20-49

Empls.50-99

Empls.100-249Empls.

250-499Empls.

500+Empls.

U.S. states + DC 100.0% - $27,619 $2,677 $2,212 $2,887 $4,359 $3,853 $4,767 $2,836 $4,028

New England 4.6% 6 $1,259 $127 $104 $129 $232 $241 $215 $138 $73Connecticut 1.1% 20 $312 $30 $31 $30 $53 $45 $93 $31Maine 0.2% 38 $45 $7 $4 $4 $14 $16Massachusetts 2.8% 8 $783 $61 $47 $72 $146 $176 $100 $107 $73New Hampshire 0.2% 37 $54 $9 $10 $10 $3 $16 $6Rhode Island 0.1% 40 $36 $11 $5 $7 $9 $5Vermont 0.1% 45 $28 $8 $7 $6 $7

Mid-Eastern 34.1% 1 $9,422 $685 $633 $853 $1,262 $1,315 $1,860 $1,236 $1,578Delaware 0.1% 39 $39 $7 $4 $8 $7 $6 $5Washington DC 3.7% 6 $1,018 $104 $112 $169 $204 $145 $188 $96Maryland 1.1% 21 $299 $45 $38 $43 $69 $55 $37 $11New Jersey 2.5% 11 $696 $72 $67 $84 $149 $156 $132 $35New York 23.9% 1 $6,606 $380 $333 $433 $694 $839 $1,374 $1,058 $1,494Pennsylvania 2.7% 9 $746 $71 $75 $112 $138 $113 $116 $36 $84West Virginia 0.1% 48 $19 $4 $4 $4 $7

South Eastern 12.0% 4 $3,327 $455 $315 $415 $595 $447 $408 $182 $509Alabama 0.4% 34 $113 $16 $11 $10 $10 $14 $37 $15Florida 3.8% 5 $1,051 $163 $101 $133 $201 $117 $122 $15 $198Georgia 1.8% 15 $508 $78 $54 $80 $100 $80 $87 $28Kentucky 0.5% 30 $132 $14 $8 $24 $23 $43 $20Mississippi 0.1% 41 $35 $4 $5 $7 $12 $7North Carolina 1.4% 18 $389 $58 $40 $48 $72 $43 $47 $81South Carolina 0.4% 32 $119 $20 $14 $19 $11 $19 $14 $21Tennessee 0.7% 23 $194 $29 $28 $33 $40 $37 $27Virginia 2.8% 7 $785 $73 $55 $61 $125 $93 $45 $102 $230

Great Lakes 17.0% 3 $4,705 $366 $311 $446 $719 $530 $770 $550 $1,013Illinois 8.5% 3 $2,353 $137 $107 $154 $246 $248 $342 $300 $819Indiana 0.6% 24 $174 $28 $19 $31 $53 $22 $21Michigan 2.7% 10 $732 $50 $54 $67 $110 $84 $129 $130 $108Minnesota 2.2% 12 $617 $57 $40 $70 $98 $77 $139 $95 $40Ohio 2.0% 13 $557 $63 $62 $88 $121 $63 $88 $25 $46Wisconsin 1.0% 22 $270 $30 $28 $35 $90 $36 $51

North Central 3.8% 7 $1,048 $103 $92 $114 $178 $117 $202 $174 $68Idaho 0.1% 44 $29 $7 $6 $6 $7 $2Iowa 0.5% 29 $140 $15 $12 $19 $30 $19 $41 $5Kansas 0.6% 28 $158 $21 $11 $13 $32 $12 $40 $30Missouri 1.9% 14 $529 $38 $44 $45 $71 $61 $115 $87 $68Montana 0.1% 50 $14 $5 $3 $4 $2Nebraska 0.4% 33 $118 $9 $11 $15 $20 $13 $51North Dakota 0.1% 43 $30 $3 $2 $5 $7 $6 $7South Dakota 0.1% 46 $23 $4 $3 $4 $8 $4Wyoming 0.0% 51 $7 $2 $1 $2 $2

South Central 5.8% 5 $1,610 $190 $186 $214 $231 $200 $251 $145 $192Arkansas 0.5% 31 $127 $13 $9 $13 $15 $27 $50Louisiana 0.4% 35 $107 $20 $20 $22 $15 $18 $11Oklahoma 0.4% 36 $103 $15 $12 $20 $18 $17 $21Texas 4.6% 4 $1,273 $143 $145 $158 $182 $138 $169 $145 $192

South Western 3.6% 8 $1,004 $160 $109 $123 $170 $135 $51 $39 $216Arizona 0.6% 27 $163 $38 $28 $24 $44 $29Colorado 1.7% 16 $481 $69 $43 $58 $62 $65 $4 $28 $152Nevada 0.6% 26 $168 $26 $19 $15 $24 $11 $29 $44New Mexico 0.1% 47 $21 $8 $4 $7 $2Utah 0.6% 25 $171 $20 $15 $19 $37 $31 $18 $11 $20

Western 19.0% 2 $5,252 $590 $462 $595 $976 $868 $1,029 $385 $348Alaska 0.1% 49 $18 $3 $3 $4 $9California 15.9% 2 $4,396 $477 $376 $470 $804 $764 $843 $385 $277Hawaii 0.1% 42 $34 $6 $5 $9 $5 $4 $5Oregon 1.2% 19 $343 $41 $26 $57 $63 $44 $42 $71Washington 1.7% 17 $460 $63 $52 $55 $95 $57 $138

US States + District of Columbia Ranked by Payrolls

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015Total Payrolls ($Millions)

21


Empls.Medium: 10-49

Empls.Large: >50+

Empls.

U.S. states + DC 100.0% - $71,723 $13,318 $19,302 $39,103

New England 4.4% 8 $3,182 $632 $933 $1,616Connecticut 1.1% 22 $812 $149 $194 $469Maine 0.2% 38 $166 $45 $60 $60Massachusetts 2.5% 11 $1,814 $287 $546 $982New Hampshire 0.3% 37 $196 $58 $46 $93Rhode Island 0.1% 44 $103 $45 $44 $13Vermont 0.1% 45 $91 $48 $43

Mid-Eastern 28.9% 1 $20,740 $2,912 $4,647 $13,181Delaware 0.2% 41 $124 $35 $43 $47Washington DC 2.2% 13 $1,572 $250 $501 $821Maryland 1.3% 20 $939 $239 $344 $357New Jersey 2.6% 9 $1,869 $383 $613 $874New York 19.3% 1 $13,808 $1,521 $2,436 $9,851Pennsylvania 3.3% 6 $2,344 $457 $689 $1,199West Virginia 0.1% 47 $83 $29 $20 $34

South Eastern 14.4% 4 $10,361 $2,475 $3,131 $4,755Alabama 0.6% 32 $423 $95 $69 $259Florida 5.2% 5 $3,728 $907 $1,034 $1,787Georgia 2.1% 14 $1,483 $389 $540 $554Kentucky 0.7% 30 $479 $82 $177 $220Mississippi 0.2% 40 $143 $37 $73 $34North Carolina 1.6% 18 $1,131 $340 $356 $435South Carolina 0.6% 31 $457 $112 $121 $224Tennessee 0.9% 24 $642 $184 $259 $199Virginia 2.6% 8 $1,875 $328 $502 $1,044

Great Lakes 18.3% 2 $13,145 $2,023 $3,294 $7,828Illinois 8.2% 3 $5,861 $646 $1,016 $4,199Indiana 0.9% 25 $633 $174 $284 $174Michigan 3.0% 7 $2,161 $297 $495 $1,369Minnesota 2.5% 10 $1,821 $283 $461 $1,077Ohio 2.5% 12 $1,800 $419 $650 $731Wisconsin 1.2% 21 $869 $203 $387 $278

North Central 4.7% 6 $3,389 $649 $968 $1,771Idaho 0.2% 43 $112 $57 $46 $9Iowa 0.8% 28 $581 $91 $150 $341Kansas 0.7% 29 $532 $88 $146 $299Missouri 2.1% 15 $1,471 $257 $367 $847Montana 0.1% 50 $61 $35 $26Nebraska 0.6% 33 $400 $71 $121 $208North Dakota 0.2% 42 $123 $16 $54 $54South Dakota 0.1% 48 $81 $21 $45 $15Wyoming 0.0% 51 $27 $13 $14

South Central 6.8% 5 $4,850 $1,129 $1,416 $2,304Arkansas 0.5% 36 $365 $62 $96 $207Louisiana 0.5% 34 $386 $128 $120 $138Oklahoma 0.5% 35 $365 $105 $143 $117Texas 5.2% 4 $3,734 $834 $1,058 $1,842

South Western 4.7% 7 $3,361 $882 $980 $1,499Arizona 0.8% 27 $589 $221 $250 $118Colorado 1.8% 16 $1,327 $340 $352 $634Nevada 0.8% 26 $595 $135 $150 $310New Mexico 0.1% 46 $84 $49 $35Utah 1.1% 23 $767 $137 $193 $436

Western 17.7% 3 $12,701 $2,615 $3,946 $6,141Alaska 0.1% 49 $62 $21 $41California 14.4% 2 $10,359 $2,024 $3,083 $5,251Hawaii 0.2% 39 $153 $47 $59 $47Oregon 1.3% 19 $955 $217 $336 $402Washington 1.6% 17 $1,173 $306 $426 $441

US States + District of Columbia Ranked by Sales


Value of Sales/Shipments ($Millions)

22


Empls.5-9

Empls.10-19

Empls.20-49

Empls.50-99

Empls.100-249Empls.

250-499Empls.

500+Empls.

U.S. states + DC 100.0% - $71,723 $7,308 $6,010 $7,851 $11,451 $9,786 $12,047 $7,083 $10,186

New England 4.4% 8 $3,182 $339 $294 $359 $574 $549 $568 $354 $145Connecticut 1.1% 22 $812 $73 $77 $77 $117 $112 $214 $143Maine 0.2% 38 $166 $28 $18 $18 $42 $60Massachusetts 2.5% 11 $1,814 $153 $133 $183 $363 $361 $264 $212 $145New Hampshire 0.3% 37 $196 $24 $34 $36 $9 $63 $30Rhode Island 0.1% 44 $103 $33 $13 $20 $24 $13Vermont 0.1% 45 $91 $28 $20 $23 $20

Mid-Eastern 28.9% 1 $20,740 $1,535 $1,377 $1,848 $2,799 $2,823 $3,875 $2,729 $3,754Delaware 0.2% 41 $124 $21 $14 $20 $23 $12 $35Washington DC 2.2% 13 $1,572 $110 $139 $216 $285 $302 $283 $236Maryland 1.3% 20 $939 $127 $111 $133 $211 $166 $127 $63New Jersey 2.6% 9 $1,869 $202 $181 $226 $386 $390 $368 $116New York 19.3% 1 $13,808 $838 $683 $923 $1,514 $1,620 $2,612 $2,229 $3,389Pennsylvania 3.3% 6 $2,344 $223 $234 $309 $380 $332 $417 $85 $365West Virginia 0.1% 47 $83 $14 $15 $20 $34

South Eastern 14.4% 4 $10,361 $1,463 $1,011 $1,276 $1,855 $1,485 $1,323 $547 $1,400Alabama 0.6% 32 $423 $53 $42 $36 $33 $51 $141 $68Florida 5.2% 5 $3,728 $567 $340 $417 $618 $425 $424 $71 $867Georgia 2.1% 14 $1,483 $236 $153 $227 $313 $240 $243 $70Kentucky 0.7% 30 $479 $52 $30 $73 $105 $154 $66Mississippi 0.2% 40 $143 $19 $18 $26 $47 $34North Carolina 1.6% 18 $1,131 $199 $141 $146 $210 $147 $124 $164South Carolina 0.6% 31 $457 $64 $48 $73 $49 $71 $65 $88Tennessee 0.9% 24 $642 $90 $94 $120 $139 $135 $64Virginia 2.6% 8 $1,875 $184 $144 $159 $343 $262 $163 $250 $369

Great Lakes 18.3% 2 $13,145 $1,100 $923 $1,340 $1,953 $1,553 $2,259 $1,475 $2,541Illinois 8.2% 3 $5,861 $364 $282 $400 $617 $614 $893 $760 $1,932Indiana 0.9% 25 $633 $98 $76 $117 $167 $73 $101Michigan 3.0% 7 $2,161 $151 $146 $200 $295 $292 $397 $378 $302Minnesota 2.5% 10 $1,821 $173 $111 $195 $267 $212 $400 $275 $189Ohio 2.5% 12 $1,800 $207 $211 $301 $348 $238 $314 $62 $118Wisconsin 1.2% 21 $869 $107 $97 $129 $259 $124 $154

North Central 4.7% 6 $3,389 $347 $302 $404 $564 $423 $601 $605 $142Idaho 0.2% 43 $112 $33 $24 $19 $27 $9Iowa 0.8% 28 $581 $53 $37 $69 $81 $85 $142 $114Kansas 0.7% 29 $532 $56 $32 $43 $103 $57 $95 $147Missouri 2.1% 15 $1,471 $123 $135 $152 $214 $192 $331 $182 $142Montana 0.1% 50 $61 $23 $12 $18 $8Nebraska 0.6% 33 $400 $35 $36 $54 $67 $46 $161North Dakota 0.2% 42 $123 $8 $8 $25 $29 $20 $34South Dakota 0.1% 48 $81 $10 $11 $16 $28 $15Wyoming 0.0% 51 $27 $7 $6 $7 $7

South Central 6.8% 5 $4,850 $557 $572 $678 $739 $597 $776 $300 $631Arkansas 0.5% 36 $365 $35 $27 $54 $42 $92 $116Louisiana 0.5% 34 $386 $60 $68 $68 $52 $80 $58Oklahoma 0.5% 35 $365 $57 $47 $70 $73 $51 $67Texas 5.2% 4 $3,734 $405 $430 $486 $571 $375 $536 $300 $631

South Western 4.7% 7 $3,361 $530 $352 $391 $588 $408 $226 $151 $715Arizona 0.8% 27 $589 $133 $89 $85 $164 $118Colorado 1.8% 16 $1,327 $207 $133 $158 $194 $150 $29 $67 $388Nevada 0.8% 26 $595 $78 $57 $50 $99 $46 $98 $167New Mexico 0.1% 46 $84 $31 $18 $26 $9Utah 1.1% 23 $767 $82 $56 $72 $122 $93 $99 $84 $160

Western 17.7% 3 $12,701 $1,435 $1,180 $1,550 $2,396 $1,952 $2,421 $917 $850Alaska 0.1% 49 $62 $10 $11 $16 $25California 14.4% 2 $10,359 $1,087 $937 $1,172 $1,911 $1,660 $1,957 $917 $716Hawaii 0.2% 39 $153 $28 $19 $31 $28 $14 $33Oregon 1.3% 19 $955 $133 $84 $169 $168 $145 $124 $133Washington 1.6% 17 $1,173 $176 $130 $162 $264 $133 $307

US States + District of Columbia Ranked by Sales

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015Value of Sales/Shipments ($Millions)

23


Empls.Medium: 10-49

Empls.Large: >50+

Empls.

U.S. states + DC 100.0% - $1,619.2 $258.4 $423.9 $937.0

New England 4.4% 8 $71.4 $12.2 $21.4 $37.8Connecticut 1.2% 21 $18.8 $3.0 $4.6 $11.2Maine 0.2% 38 $3.7 $0.8 $1.4 $1.5Massachusetts 2.5% 11 $40.6 $5.5 $12.6 $22.5New Hampshire 0.3% 37 $4.4 $1.2 $0.9 $2.3Rhode Island 0.1% 44 $2.2 $0.8 $1.0 $0.3Vermont 0.1% 47 $1.8 $0.8 $0.9

Mid-Eastern 29.7% 1 $481.3 $57.7 $103.4 $320.3Delaware 0.2% 42 $2.8 $0.7 $1.0 $1.1Washington DC 2.3% 13 $37.8 $5.8 $11.9 $20.1Maryland 1.2% 19 $20.1 $4.5 $7.7 $8.0New Jersey 2.6% 9 $42.3 $7.5 $13.5 $21.3New York 20.0% 1 $323.3 $29.6 $54.0 $239.7Pennsylvania 3.3% 6 $53.2 $9.0 $14.9 $29.2West Virginia 0.1% 45 $1.9 $0.6 $0.5 $0.8

South Eastern 14.3% 4 $231.8 $48.2 $70.3 $113.3Alabama 0.6% 32 $10.0 $2.0 $1.7 $6.3Florida 5.2% 5 $83.6 $17.6 $23.8 $42.2Georgia 2.0% 15 $31.9 $7.4 $11.6 $12.9Kentucky 0.7% 30 $10.9 $1.6 $4.0 $5.4Mississippi 0.2% 39 $3.3 $0.7 $1.8 $0.8North Carolina 1.5% 18 $23.7 $6.4 $7.6 $9.8South Carolina 0.6% 31 $10.4 $2.3 $2.7 $5.5Tennessee 0.9% 24 $14.4 $3.7 $5.8 $4.9Virginia 2.7% 8 $43.4 $6.5 $11.5 $25.4

Great Lakes 18.2% 2 $294.5 $38.1 $69.6 $186.8Illinois 8.4% 3 $135.6 $12.1 $22.1 $101.4Indiana 0.8% 28 $12.5 $3.3 $6.1 $3.1Michigan 3.0% 7 $48.6 $5.6 $10.1 $32.9Minnesota 2.6% 10 $41.3 $5.2 $9.8 $26.2Ohio 2.4% 12 $38.2 $7.9 $13.6 $16.7Wisconsin 1.1% 22 $18.4 $3.9 $8.0 $6.5

North Central 4.8% 6 $77.0 $12.5 $21.6 $42.8Idaho 0.1% 43 $2.2 $1.0 $1.0 $0.1Iowa 0.8% 26 $13.0 $1.7 $3.3 $8.0Kansas 0.8% 29 $12.4 $1.7 $3.4 $7.3Missouri 2.1% 14 $33.6 $5.1 $7.9 $20.6Montana 0.1% 50 $1.3 $0.6 $0.6Nebraska 0.6% 33 $9.3 $1.4 $2.8 $5.1North Dakota 0.2% 41 $2.8 $0.3 $1.2 $1.3South Dakota 0.1% 46 $1.9 $0.4 $1.1 $0.4Wyoming 0.0% 51 $0.5 $0.2 $0.3

South Central 6.8% 5 $109.4 $22.6 $30.9 $55.8Arkansas 0.5% 35 $8.4 $1.3 $2.1 $5.1Louisiana 0.5% 34 $8.7 $2.7 $2.6 $3.4Oklahoma 0.5% 36 $7.7 $2.0 $3.0 $2.7Texas 5.2% 4 $84.5 $16.6 $23.3 $44.7

South Western 4.6% 7 $74.9 $17.2 $21.3 $36.4Arizona 0.8% 27 $12.8 $4.5 $5.6 $2.7Colorado 1.8% 16 $29.6 $6.5 $7.5 $15.5Nevada 0.8% 25 $13.7 $2.7 $3.4 $7.6New Mexico 0.1% 48 $1.6 $0.9 $0.7Utah 1.1% 23 $17.2 $2.5 $4.1 $10.5

Western 17.2% 3 $279.2 $50.0 $85.5 $143.6Alaska 0.1% 49 $1.4 $0.4 $1.0California 14.2% 2 $230.1 $39.0 $67.4 $123.7Hawaii 0.2% 40 $3.2 $0.9 $1.2 $1.2Oregon 1.2% 20 $19.8 $4.0 $6.7 $9.1Washington 1.5% 17 $24.7 $5.8 $9.3 $9.6

US States + District of Columbia Ranked by CapEx


Value of Capital Expenditure ($M)

24


Empls.5-9

Empls.10-19

Empls.20-49

Empls.50-99

Empls.100-249Empls.

250-499Empls.

500+Empls.

U.S. states + DC 100.0% - $1,619 $136.4 $122.0 $167.6 $256.2 $227.6 $287.6 $172.1 $249.6

New England 4.4% 8 $71 $6.2 $6.0 $7.7 $13.7 $12.4 $13.9 $7.9 $3.6Connecticut 1.2% 21 $19 $1.5 $1.6 $1.7 $2.9 $2.5 $5.3 $3.5Maine 0.2% 38 $4 $0.5 $0.3 $0.4 $1.0 $1.5Massachusetts 2.5% 11 $41 $2.8 $2.7 $4.0 $8.6 $8.1 $6.5 $4.4 $3.6New Hampshire 0.3% 37 $4 $0.4 $0.7 $0.7 $0.2 $1.5 $0.7Rhode Island 0.1% 44 $2 $0.6 $0.3 $0.4 $0.6 $0.3Vermont 0.1% 47 $2 $0.4 $0.4 $0.5 $0.4

Mid-Eastern 29.7% 1 $481 $29.3 $28.4 $40.4 $63.0 $67.5 $94.0 $66.9 $92.0Delaware 0.2% 42 $3 $0.4 $0.3 $0.4 $0.6 $0.3 $0.8Washington DC 2.3% 13 $38 $2.5 $3.3 $5.1 $6.8 $7.4 $6.9 $5.8Maryland 1.2% 19 $20 $2.2 $2.3 $2.8 $4.8 $3.7 $2.7 $1.5New Jersey 2.6% 9 $42 $3.8 $3.7 $4.9 $8.6 $9.4 $9.0 $2.8New York 20.0% 1 $323 $15.7 $13.8 $20.0 $34.0 $38.6 $63.4 $54.6 $83.0Pennsylvania 3.3% 6 $53 $4.3 $4.8 $6.7 $8.2 $8.0 $10.2 $2.1 $8.9West Virginia 0.1% 45 $2 $0.3 $0.3 $0.5 $0.8

South Eastern 14.3% 4 $232 $27.5 $20.7 $27.8 $42.5 $34.2 $31.4 $13.4 $34.3Alabama 0.6% 32 $10 $1.1 $0.9 $0.9 $0.8 $1.2 $3.4 $1.7Florida 5.2% 5 $84 $10.5 $7.1 $9.4 $14.4 $9.5 $9.7 $1.7 $21.2Georgia 2.0% 15 $32 $4.2 $3.1 $4.7 $7.0 $5.6 $5.6 $1.7Kentucky 0.7% 30 $11 $1.0 $0.6 $1.5 $2.4 $3.8 $1.6Mississippi 0.2% 39 $3 $0.4 $0.4 $0.6 $1.1 $0.8North Carolina 1.5% 18 $24 $3.7 $2.7 $3.1 $4.5 $2.7 $3.0 $4.0South Carolina 0.6% 31 $10 $1.3 $1.0 $1.6 $1.0 $1.7 $1.6 $2.1Tennessee 0.9% 24 $14 $1.8 $2.0 $2.7 $3.1 $3.3 $1.6Virginia 2.7% 8 $43 $3.5 $3.0 $3.4 $8.1 $6.2 $4.0 $6.1 $9.0

Great Lakes 18.2% 2 $294 $19.8 $18.3 $27.9 $41.8 $35.1 $53.2 $36.1 $62.3Illinois 8.4% 3 $136 $6.6 $5.6 $8.2 $13.8 $14.0 $21.4 $18.6 $47.3Indiana 0.8% 28 $12 $1.8 $1.5 $2.5 $3.6 $1.2 $1.9Michigan 3.0% 7 $49 $2.8 $2.8 $4.1 $6.0 $6.7 $9.5 $9.3 $7.4Minnesota 2.6% 10 $41 $3.0 $2.2 $4.1 $5.8 $5.1 $9.8 $6.7 $4.6Ohio 2.4% 12 $38 $3.7 $4.2 $6.2 $7.4 $5.3 $6.9 $1.5 $2.9Wisconsin 1.1% 22 $18 $1.9 $2.0 $2.8 $5.2 $2.8 $3.8

North Central 4.8% 6 $77 $6.5 $6.1 $8.5 $13.2 $9.8 $14.7 $14.8 $3.5Idaho 0.1% 43 $2 $0.6 $0.5 $0.4 $0.6 $0.1Iowa 0.8% 26 $13 $1.0 $0.7 $1.6 $1.8 $1.7 $3.5 $2.8Kansas 0.8% 29 $12 $1.1 $0.6 $0.9 $2.5 $1.4 $2.3 $3.6Missouri 2.1% 14 $34 $2.3 $2.8 $3.0 $4.9 $4.5 $8.1 $4.5 $3.5Montana 0.1% 50 $1 $0.4 $0.3 $0.4 $0.2Nebraska 0.6% 33 $9 $0.7 $0.7 $1.2 $1.6 $1.1 $4.0North Dakota 0.2% 41 $3 $0.2 $0.2 $0.5 $0.7 $0.5 $0.8South Dakota 0.1% 46 $2 $0.2 $0.2 $0.4 $0.7 $0.4Wyoming 0.0% 51 $0 $0.1 $0.1 $0.2 $0.1

South Central 6.8% 5 $109 $10.8 $11.7 $14.4 $16.5 $14.0 $19.0 $7.3 $15.5Arkansas 0.5% 35 $8 $0.7 $0.6 $1.1 $1.0 $2.3 $2.8Louisiana 0.5% 34 $9 $1.2 $1.5 $1.5 $1.1 $2.0 $1.4Oklahoma 0.5% 36 $8 $1.1 $0.9 $1.4 $1.5 $1.1 $1.6Texas 5.2% 4 $85 $7.8 $8.8 $10.4 $12.9 $8.7 $13.1 $7.3 $15.5

South Western 4.6% 7 $75 $9.8 $7.4 $8.3 $13.0 $9.7 $5.5 $3.7 $17.5Arizona 0.8% 27 $13 $2.6 $1.9 $1.8 $3.7 $2.7Colorado 1.8% 16 $30 $3.8 $2.7 $3.3 $4.2 $3.7 $0.7 $1.6 $9.5Nevada 0.8% 25 $14 $1.5 $1.2 $1.2 $2.3 $1.1 $2.4 $4.1New Mexico 0.1% 48 $2 $0.6 $0.4 $0.5 $0.2Utah 1.1% 23 $17 $1.4 $1.1 $1.5 $2.6 $2.1 $2.4 $2.1 $3.9

Western 17.2% 3 $279 $26.5 $23.5 $32.4 $53.2 $45.0 $56.0 $21.9 $20.8Alaska 0.1% 49 $1 $0.2 $0.2 $0.4 $0.6California 14.2% 2 $230 $20.3 $18.7 $24.6 $42.7 $39.0 $45.3 $21.9 $17.6Hawaii 0.2% 40 $3 $0.5 $0.4 $0.6 $0.6 $0.3 $0.8Oregon 1.2% 20 $20 $2.4 $1.6 $3.4 $3.3 $2.8 $3.0 $3.3Washington 1.5% 17 $25 $3.2 $2.6 $3.4 $5.9 $2.8 $6.8

US States + District of Columbia Ranked by CapEx

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015Value of Capital Expenditure ($M)

25

% of Total Rank All Sizes Small: 1-9 Empls.

Medium: 10-49 Empls.

Large: >50+ Empls.

Employees/Estab. Employees Payrolls ($MM) Sales ($MM) CapEx ($MM)

U.S. states + DC 100.0% - 43,541 37,398 4,964 1,179 8.1 352,865 $27,619 $71,723 $1,619California 15.1% 1 6,577 5,610 778 189 7.9 51,848 $4,396 $10,359 $230New York 11.5% 2 5,014 4,190 592 232 12.9 64,468 $6,606 $13,808 $323Florida 7.4% 3 3,237 2,918 272 47 5.7 18,557 $1,051 $3,728 $84Texas 5.6% 4 2,449 2,105 291 53 7.6 18,610 $1,273 $3,734 $85Illinois 5.4% 5 2,365 2,029 254 82 11.5 27,276 $2,353 $5,861 $136Georgia 3.3% 6 1,433 1,264 143 26 5.4 7,716 $508 $1,483 $32Pennsylvania 3.1% 7 1,350 1,125 186 39 8.6 11,624 $746 $2,344 $53Colorado 2.9% 8 1,267 1,155 97 15 5.3 6,663 $481 $1,327 $30Ohio 2.9% 9 1,255 1,057 170 28 7.4 9,299 $557 $1,800 $38New Jersey 2.7% 10 1,163 968 154 41 8.1 9,440 $696 $1,869 $42North Carolina 2.6% 11 1,123 1,019 89 15 5.2 5,872 $389 $1,131 $24Minnesota 2.5% 12 1,101 948 125 28 8.1 8,938 $617 $1,821 $41Virginia 2.5% 13 1,082 936 119 27 8.2 8,908 $785 $1,875 $43Washington 2.4% 14 1,041 917 104 20 5.8 6,087 $460 $1,173 $25Michigan 2.2% 15 940 773 129 38 11.2 10,508 $732 $2,161 $49

Top 15 US States Ranked by Number of Establishments

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 2015Employees, Payrolls ($MM), Sales ($MM), CapEx ($MM)

26

% of Total Rank All Sizes Small: 1-9 Empls.

Medium: 10-49 Empls.

Large: >50+ Empls.

Employees/Estab. Employees Payrolls ($MM) Sales ($MM) CapEx ($MM)

US Total 100.0% - 43,541 37,398 4,964 1,179 8.1 352,865 $27,619 $71,723 $1,619New York-Newark-Jersey City 12.3% 1 5,340 4,442 654 244 12.7 67,681 $6,909 $14,520 $339Los Angeles-Long Beach-Anaheim 7.9% 2 3,432 2,944 387 101 8.6 29,353 $2,396 $5,956 $134Chicago-Naperville-Elgin 4.9% 3 2,142 1,830 231 81 12.2 26,167 $2,304 $5,639 $130Washington-Arlington-Alexandria 3.6% 4 1,579 1,303 218 58 8.7 13,782 $1,464 $2,837 $66

Miami-Fort Lauderdale-West Palm Beach 3.3% 5 1,431 1,291 120 20 4.6 6,627 $430 $1,286 $28

Atlanta-Sandy Springs-Roswell 2.8% 6 1,218 1,069 123 26 5.7 6,982 $478 $1,356 $29San Francisco-Oakland-Hayward 2.8% 7 1,216 968 182 66 10.5 12,744 $1,378 $2,592 $59Minneapolis-St. Paul-Bloomington 2.2% 8 958 822 109 27 8.4 8,005 $585 $1,628 $37Dallas-Fort Worth-Arlington 2.1% 9 909 737 145 27 10.0 9,115 $703 $1,881 $44Philadelphia-Camden-Wilmington 1.9% 10 840 703 109 28 7.8 6,540 $473 $1,293 $29Boston-Cambridge-Newton 1.8% 11 786 630 117 39 10.8 8,489 $761 $1,738 $39Denver-Aurora-Lakewood 1.7% 12 758 676 72 10 5.7 4,297 $312 $863 $19Seattle-Tacoma-Bellevue 1.7% 13 721 625 78 18 6.8 4,920 $404 $965 $21San Diego-Carlsbad 1.4% 14 590 508 71 11 6.1 3,626 $223 $699 $15Phoenix-Mesa-Scottsdale 1.3% 15 583 519 56 8 4.7 2,738 $147 $515 $11Portland-Vancouver-Hillsboro 1.3% 16 572 480 79 13 7.7 4,387 $319 $864 $18Houston-The Woodlands-Sugar Land 1.2% 17 530 465 54 11 6.1 3,232 $195 $613 $13Detroit-Warren-Dearborn 1.1% 18 482 394 61 27 14.7 7,104 $557 $1,497 $35Austin-Round Rock 1.1% 19 467 415 37 15 8.6 4,010 $275 $834 $20Tampa-St. Petersburg-Clearwater 1.0% 20 456 394 51 11 6.7 3,043 $164 $597 $14St. Louis 0.9% 21 400 331 56 13 9.8 3,914 $275 $799 $18Orlando-Kissimmee-Sanford 0.9% 22 393 361 29 3 11.3 4,451 $227 $993 $23Baltimore-Columbia-Towson 0.9% 23 385 327 50 8 6.5 2,495 $157 $473 $10Kansas City 0.8% 24 352 294 44 14 10.4 3,673 $289 $763 $18Sacramento--Roseville--Arden-Arcade 0.8% 25 349 312 33 4 4.6 1,615 $125 $303 $7

Top 25 US MSAs Ranked by Number of Establishments


A Metropolitan Statistical Area (MSA) is a geographic entity defined by the Office of Management and Budget for use by federal statistical agencies. An MSA consists of the county or counties (or equivalent entities) that are associated with at least one urbanized area of at least 50,000 population, plus adjacent counties that have a high degree of social and economic integration with the core as measured through studies of worker and other commuting in the area.

27

% of Total Estabs Rank (Popn.) All Sizes Small: 1-9

Empls.Medium: 10-49

Empls.Large: >50+

Empls.Employees/

Estab. Employees Payrolls ($MM) Sales ($MM) CapEx ($MM)

US Total 100.0% - 43,541 37,398 4,964 1,179 8.1 352,865 $27,619 $71,723 $1,619New York 13.4% 1 5,822 4,849 712 261 12.3 71,748 $7,252 $15,343 $358Los Angeles 8.7% 2 3,769 3,248 418 103 8.1 30,669 $2,461 $6,193 $138Chicago 5.0% 3 2,161 1,846 234 81 12.1 26,269 $2,309 $5,658 $131Washington D.C. 4.6% 4 2,002 1,666 270 66 8.2 16,425 $1,630 $3,336 $77San Francisco 3.7% 5 1,598 1,298 229 71 9.2 14,803 $1,527 $2,971 $66

Chicago CSA includes: Chicago-Naperville-Elgin, Ottawa-Peru, Kankakee, Michigan City-La PorteWashington D.C. CSA includes: Washington-Arlington-Alexandria, DC-VA-MD-WV, Baltimore-Columbia-Towson, Hagerstown-Martinsburg, Chambersburg-Waynesboro, Winchester, California-Lexington Park, Easton, CambridgeSan Francisco CSA includes: San Francisco-Oakland-Hayward, San Jose-Sunnyvale-Santa Clara, Stockton-Lodi, Santa Rosa, Vallejo-Fairfield, Santa Cruz-Watsonville, Napa

Top 5 Combined Statistical Areas (CSA) ranked by Population


New York CSA is the combination of these Metropolitan and Micropolitan Statistical Areas: New York-Newark-Jersey City, Bridgeport-Stamford-Norwalk, New Haven-Milford, Allentown-Bethlehem-Easton, Trenton, Torrington, Kingston, East StroudsburgLos Angeles CSA includes: Los Angeles-Long Beach-Anaheim, Riverside-San Bernardino-Ontario, Oxnard-Thousand Oaks-Ventura

28

Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium LargeNew England 1,988 1,691 234 63 2,002 1,708 234 62 1,986 1,698 229 61 1,944 1,678 209 57Mid-Eastern 9,129 7,604 1,162 363 9,103 7,600 1,147 357 9,065 7,579 1,132 354 8,976 7,580 1,056 341South Eastern 8,478 7,514 807 157 8,614 7,641 814 156 8,729 7,753 817 159 9,173 8,203 806 164Great Lakes 6,882 5,834 851 197 6,696 5,679 827 191 6,718 5,712 817 188 6,521 5,601 750 171North Central 2,070 1,758 256 56 2,111 1,801 256 55 2,097 1,793 251 52 2,090 1,821 228 43South Central 3,339 2,870 392 77 3,326 2,864 385 76 3,371 2,909 385 75 3,496 3,052 367 76South Western 3,081 2,780 259 42 3,103 2,805 256 42 3,120 2,823 255 42 3,192 2,908 244 39Western 8,574 7,347 1,003 224 8,586 7,362 1,000 223 8,711 7,481 1,005 224 9,185 7,963 989 231

Total 43,541 37,398 4,964 1,179 43,541 37,458 4,920 1,162 43,796 37,747 4,893 1,156 44,575 38,803 4,648 1,122

Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium LargeNew England 15,905 3,871 4,674 7,359 16,345 4,182 4,863 7,299 16,422 4,254 4,919 7,249 16,550 4,601 5,050 6,900Mid-Eastern 98,904 17,669 23,424 57,811 101,306 18,420 24,275 58,611 103,572 19,102 25,069 59,401 112,708 22,608 28,981 61,118South Eastern 51,980 15,153 15,843 20,984 54,978 16,258 16,902 21,816 55,850 16,925 17,255 21,672 59,783 20,071 18,690 21,022Great Lakes 63,958 12,442 16,899 34,617 64,544 12,887 17,355 34,302 64,958 13,229 17,703 34,026 67,364 15,468 19,982 31,910North Central 16,773 3,963 4,906 7,904 17,022 4,197 5,031 7,794 16,923 4,243 5,074 7,606 17,231 4,845 5,418 6,970South Central 24,364 6,831 7,218 10,314 24,577 7,016 7,318 10,244 24,644 7,160 7,365 10,119 25,103 7,994 7,668 9,442South Western 17,017 5,391 4,994 6,632 17,157 5,535 5,075 6,546 17,676 5,785 5,280 6,609 19,586 6,979 6,236 6,369Western 63,968 16,000 20,084 27,884 66,070 16,762 20,910 28,396 67,220 17,300 21,348 28,571 72,088 19,928 23,101 29,059

Total 352,868 81,321 98,040 173,507 361,997 85,259 101,729 175,009 367,263 87,998 104,014 175,252 390,410 102,496 115,128 172,789

Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium LargeNew England 1,259 231 361 667 1,283 248 375 660 1,288 253 380 655 1,288 275 394 619Mid-Eastern 9,422 1,318 2,115 5,989 9,680 1,377 2,197 6,106 9,909 1,430 2,270 6,209 10,865 1,705 2,630 6,530South Eastern 3,327 771 1,010 1,546 3,524 828 1,078 1,619 3,577 860 1,100 1,618 3,828 1,016 1,190 1,622Great Lakes 4,705 677 1,165 2,863 4,740 704 1,201 2,836 4,752 724 1,227 2,801 4,809 853 1,389 2,567North Central 1,049 195 292 562 1,061 206 301 554 1,052 209 304 539 1,062 242 330 491South Central 1,610 377 445 788 1,627 387 453 787 1,634 396 458 780 1,668 447 483 739South Western 1,004 270 293 442 1,013 279 298 436 1,047 295 311 441 1,154 365 368 421Western 5,252 1,052 1,571 2,630 5,424 1,101 1,639 2,685 5,526 1,138 1,680 2,708 5,943 1,313 1,844 2,786

Total 27,627 4,890 7,251 15,486 28,352 5,129 7,541 15,682 28,784 5,304 7,731 15,750 30,617 6,216 8,628 15,774

Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium LargeNew England 3,182 632 933 1,616 3,125 636 934 1,554 3,052 631 918 1,503 2,794 619 860 1,314Mid-Eastern 20,740 2,912 4,647 13,181 20,078 2,905 4,592 12,581 19,560 2,896 4,544 12,119 17,102 2,896 4,330 9,875South Eastern 10,361 2,475 3,131 4,755 10,369 2,512 3,169 4,687 10,379 2,547 3,197 4,636 10,243 2,685 3,245 4,313Great Lakes 13,145 2,023 3,294 7,829 12,626 1,971 3,213 7,441 12,320 1,978 3,194 7,147 10,396 1,937 3,010 5,448North Central 3,389 649 968 1,771 3,323 661 974 1,688 3,186 656 958 1,573 2,663 655 888 1,120South Central 4,850 1,129 1,416 2,304 4,739 1,122 1,395 2,222 4,722 1,138 1,398 2,187 4,402 1,185 1,357 1,860South Western 3,361 882 980 1,499 3,291 887 973 1,430 3,249 893 974 1,382 2,911 915 948 1,048Western 12,701 2,615 3,946 6,141 12,575 2,620 3,951 6,005 12,580 2,660 3,978 5,943 12,455 2,820 4,021 5,614

Total 71,728 13,317 19,316 39,095 70,125 13,315 19,202 37,608 69,047 13,398 19,160 36,490 62,965 13,714 18,660 30,592

Total Small Medium Large Total Small Medium Large Total Small Medium Large Total Small Medium LargeNew England 71 12 21 38 70 12 21 37 69 12 21 36 63 12 20 31Mid-Eastern 481 58 104 320 466 58 102 306 454 58 102 295 397 58 98 241South Eastern 232 48 70 113 232 49 71 112 233 50 72 111 231 53 74 104Great Lakes 294 38 70 187 284 38 69 178 277 38 68 171 234 37 66 132North Central 77 13 22 43 75 13 22 41 72 13 22 38 59 12 20 27South Central 109 23 31 56 107 22 31 54 106 23 31 53 99 24 30 45South Western 75 17 21 36 73 17 21 35 72 18 21 34 64 18 21 26Western 279 50 86 144 278 50 86 141 278 51 87 140 278 54 89 135

Total 1,619 258 424 937 1,585 259 423 903 1,561 261 423 878 1,424 269 416 740

Shipments 2015 $MM Estimate 2016 $MM Estimate 2017 $MM Estimate 2022 $MM Forecast

Capex 2015 $MM Estimate 2016 $MM Estimate 2017 $MM Estimate 2022 $MM Forecast

Employment 2015 Actual 2016 Estimate 2017 Estimate 2022 Forecast

Payrolls 2015 $MM Actual 2016 $MM Estimate 2017 $MM Estimate 2022 $MM Forecast

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922), 20152015 Summary Data, 2016 and 2017 Estimated Data, 2022 Statistical Trend Forecast

Establishments 2015 Actual 2016 Estimate 2017 Estimate 2022 Forecast

29

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922)Establishments by State: All

30

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922)Establishments by MSA: All

31

Advertising and Creative Markets (rollup) (NAICS 54181 + 54182 + 54186 + 54143 + 541922)Total Establishments by Region

32

18. Advertising and Creative Markets (Rollup)

(NAICS 54181 + 54182 + 54186 + 54143 + 541922)

Available Reports

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Available Reports (continued)

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advertising and reative markets (rollup) · advertising campaigns for the purpose of distributing...

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