1. Advertising campaignCOMPANYOLYMPIC ICE CREAM

2. What we do? Olympic Ice Cream is a companyfounded in 2012 by Diana MarcelaTinjac and Mauricio Puerto, in Bogot (Colombia), with the objective to offerquality products with competitive prices and international flavors. For this 3. What we do? We add value to our products creating special flavors based on specific ingredients ofAmerican countries like papaya,passion fruit, guava and 4. What we do? We have stores in theprincipal cities of Argentina, Brazil, Chile,Colombia and 5. Thinking about a campaign toBrazil Olympics 2016 6. Thinking about a campaign toBrazil Olympics 2016 To take advantage of our brand inthe one of the biggest sporting events, the Olympics, we need todevelop an advertising campaign to show our best products in the principal competitions. 7. Thinking about a campaign toBrazil Olympics 2016 8. Thinking about a campaign to Brazil Olympics 2016 Although we never beforedevelop a campaign in a bigevent, this is our opportunity to launch our brand in the worldand we know the sports events 9. OBJECTIVESTo show our brand to the assistants to theOlympic Games 2016, in Brazil. To create awareness in our customers about our versatile flavors and the stylish of our brand.To create an international image taking advantage of this world event.To get close to potential customers of newcountries. 10. TARGETOur targets are the children, teenagers,young people professional and parents. Studies say the most of the assistantsto the Olympics are between 30 and 40 years old and a big amount go to their 11. TARGET 12. MESSAGE Olympic Ice cream: The flavor of victory This message will add to each mediastrategy to connect the essence of ourproducts with the sense of the Olympic 13. MEDIA STRATEGIES We use a sport sponsorship campaign withthe message: Olympic Ice cream: The flavor of victorySo over to analyze our targets we decide use the following media in our stores in Brazil and kiosks created especially for the 14. MEDIA STRATEGIES 15. Endorsement For Olympics Brazil 2016 we will signendorsement contract with two famoustennis players: Sam Stosur and Rafael Nadal, who will integrate into keymarketing efforts for our brand. 16. Endorsement 17. Endorsement These tennis players will be ambassadors of Olympics Icecream and we will use their images in carts of free ice cream that wewill put on strategic places near the principal competitions. 18. Endorsement 19. EndorsementWe choose these stars because we want to get two differenttargets. The young Latin people,with Nadal, and young Anglo people, with Stosur. 20. Customize the productFor this campaign will be create different popsicles made with ice cream molded into theshapes of well-known sports likefootball, basketball and golf. 21. Customize the product 22. Customize the product These popsicles will haveseveral of our classic flavors but with the characteristiccolors of the sports chosen. 23. Customize the product 24. Customize the product In addition, the central shapewill be the Olympic flame, whichwill be delivered some days free of charge in our carts of icecream. 25. Customize the product 26. Customize the productWe hope to get grow up our image with thiscreative and customizedproduct. 27. Merchandising productWe will develop a campaign tocreate leave a positive impressionof our brand in customers throughsouvenirs. 28. Merchandising productIn this case we will usecountries flagsin each icecream cup andthat each 29. Budget Our campaignneeds a budgetof:410.000 dollars 30. BudgetThe selected strategies maximize the advertising campaignbecause the budgetused is minimalcompared to projectedrevenues that increase 31. Evaluation A successfuladvertising campaign by increased salesand the launch to international 32. Diana Marcela TinjacMauricio Puerto Gmez