advertising creative strategy presentation
Post on 18-Sep-2014
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DESCRIPTION
Our final group project was to work with the student organization: To Write Love on Her Arms (TWLOHA) Our agency name was SOCO InnovationsTRANSCRIPT
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SOCO Innovations
Griselda Gallardo, Melinda O’Cañas, Thalia Ponce
To Write Love on Her Arms
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Situational Analysis• TWLOHA is a non-profit
movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide.
• TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery.
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Situational Analysis
• The St. Edward’s University chapter is an extension of this global movement.
• Student members can get involved by participating in general meetings, chapter activities, and discussions.
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Marketing Problem
• TWLOHA is relatively new at St. Ed’s
• Lack of awareness and participation
• Topics may be uncomfortable or difficult to discuss.
• Difficulty with retention of members
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Advertising Goal
• To build awareness of TWLOHA at SEU.
• The organization hopes to illustrate how participating can make a difference in students’ lives.
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Principal Competition
• Health & Counseling Center, Hilltopper HealthQuest
• Other campus organizations
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Target Market• Demographic: Students, 18-
25
• Psychographic: These students are struggling with issues like depression, addiction, self-injury and suicide.
• Students interested in lending their support or gaining knowledge about these issues are also targeted.
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Creative Strategy (Promise)
• TWLOHA promises to encourage, inform, inspire, and support students who may be struggling with these issues.
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Reason Why
• Members can participate in general meetings, chapter activities, and discussions to get support and help and provide it to others who seek it.
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Mandatories
• TWLOHA student organization asked the agencies to use their logo that is used by college campus chapters.
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