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Stephen Brown

Pbk | 296pp | 9781473919525 | 10/09/2016A$67 | NZ$78 | Sage Publications Ltd

Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services, experiences and other things - from cities to celebrities, museums to restaurants, political parties to chartered surveyors. For students new to the subject, this introductory text tells them everything they need to know. It outlines the ins and outs, ups and downs, pros and cons, and whys and wherefores of brands and branding, all in Brown’s entertaining and highly distinctive writing style.

Ebook Available

ADVERTISING

Brands and Branding

Gregg L Witt and Derek E Baird

Pbk | 256pp | 9780749482480 | 3/09/2018A$53.99 | NZ$63 | Kogan Page Ltd

Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before.

New Title

The Gen Z Frequency: How Brands Tune In and Build Credibility

Elaine Cox, Tatiana Bachkirova and David A


This text provides a wide-ranging guide to the complex, multidisciplinary area of coaching, helping students to find comprehensive answers to their coaching questions. It allows them to identify and develop their own personal style of coaching. A specially selected group of international authors contribute various expertise and insights across three key areas: theoretical perspectives; contexts and genres of coaching; and professional practice issues.

COACHING AND MENTORING

The Complete Handbook of Coaching 3ed

Gillian Jones and Ro Gorell


Management approaches and workplace culture help determine employee productivity, morale, talent acquisition and retention, and organisational adaptability. How to Create a Coaching Culture is a practical guide to embedding effective coaching behaviours within an organisation to empower and engage employees to perform at their best.New Title

How to Create a Coaching Culture: A Practical Introduction 2ed

John Egan


In this text John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The text covers all the important topics relevant to students, as well as key issues such as ethical marketing and the changing face of communications which will help students improve their grade. With examples ranging from HSBC to Lady Gaga, Jay-Z, and the Olympics, this text will not only help students to do well in their course, it will give them the solid foundation for working in the industry.

Ebook Available

COMMUNICATIONS

Marketing Communications 2ed

John R Rossiter, Larry Percy and Lars Berg


Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

New Title

Marketing Communications: Objectives, Strategy, Tactics

P R Smith and Ze Zook

Pbk | 600pp | 9780749473402 | 3/02/2016A$106 | NZ$125 | Kogan Page Ltd

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandising. It presents modern marketing communications theories and tools in an accessible way so students can fully understand the landscape and achieve better results. With a plethora of examples and case studies, this essential textbook guides students through everything they need to know about the changing face of marketing.

Ancillary Materials

Marketing Communications: Offline and Online Integration, Engagement and Analytics 6ed

David Thomas and Mark Peterson


Cross-Cultural Management: Essential Conceptsintroduces students to the fundamentals of cross-cultural management by exploring the influence of culture on interpersonal interactions in organisational settings and examining the ever-increasing number of cross-cultural challenges that global managers face in today's workplace. Suitable for undergraduate and postgraduate students taking Change Management courses.

Ancillary Materials

GLOBAL BUSINESS

Cross-Cultural Management: Essential Concepts (ISE) 4ed

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Rodrigo Zeidan

Pbk | 424pp | 9780262535625 | 13/09/2018A$119 | NZ$142 | MIT Press

This timely and refreshingly real-world focused textbook examines some of the world's most critical policy issues through a macroeconomics lens. After presenting analytical foundations, modeling tools, and theoretical perspectives, Economics of Global Business goes a step further than most other texts, with a practical look at the local and multinational tradeoffs facing economic policymakers in more than fifty countries.

New Title

Economics of Global Business

Ronald D Francis and Guy Murfey


Taking a fresh look at one of the key foundations of business - the need to conduct business responsibly, sustainably, and within a sound ethical framework -Global Business Ethics is a guide for ethical decision making within the international business landscape. Enriched with worked examples of ethical dilemmas and their solutions, this book goes beyond theory to real-world business decisions. It includes a chapter focused solely on legal ethics and discusses ethical gradualism and quantification of ethics.

Aust Author

Global Business Ethics: Responsible Decision Making in an International Context

Elizabeth Christopher


International Management explores management opportunities in encounters across the world between national, organisational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations. From a historical perspective and a uniquely cross-disciplinary approach, Elizabeth Christopher identifies the major leadership styles that continue to characterise people across regions, nations, communities and organisations, within groups and as individuals.

Aust Author

International Management: Explorations Across Cultures

Martin J Gannon and Rajnandini Pillai

Pbk | 680pp | 9781483340074 | 3/03/2015A$145 | NZ$169 | Sage Publications Inc

This text presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The text demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

Ebook Available

Aust Author

Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity 6ed

George Cairns and Martyna Sliwa

Pbk | 176pp | 9781473981010 | 10/06/2017A$41.99 | NZ$49.99 | Sage Publications Ltd

The second edition of A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business includes recent impacts on international business such as the financial crisis, Brexit and the changing political landscape, Chinese steel prices and the Panama Papers revelations. It includes new chapters on understanding people and organisations in International Business as well as coverage of recent international reports from Amnesty, Oxfam and the World Bank.

Ebook Available

Aust Author

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business 2ed

Michael Armstrong


Armstrong's Handbook of Reward Management Practice 5ed is the definitive guide to understanding, developing and implementing effective reward. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fifth edition includes a new chapter on computerised reward management, updated chapters on job evaluation, pay structures, merit pay and executive pay, and new case studies.

HUMAN RESOURCES

Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward 5ed

Linda Ashdown


Effective performance management that delivers able, motivated workers is at the heart of any organization's success. This is a practical guide to getting the best out of people with step-by-step guidance for objective-setting, evaluating performance and giving feedback. Full of case studies from the UK Civil Service, InterContinental Hotels and Deloitte, interviews and activities, Performance Management provides the tools to plan, implement and measure valuable performance management.

New Title

Performance Management: A Practical Introduction 2ed

Kerr Inkson, Nicky Dries and John Arnold


Treating careers as a subject area in its own right,

Understanding Careers 2ed will provide students with a broad and holistic understanding of the careers field. Unique in bringing together both individual and managerial perspectives, this text focuses on the relevant and emerging ideas within careers allowing readers to fully understand the most current issues and relate these to everyday practice.

Ebook Available

NZ Author

Understanding Careers: Metaphors of Working Lives 2ed

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Brian A Griffith and Ethan B Dunham


Working in Teams prepares students to work in collaborative, interdependent environments. This class-tested text is written in an engaging style with illustrations and examples that are of interest to today’s students. Interesting case studies at the beginning of each chapter draw students in, provide accessible context for the material, and create a desire to know more. Also included with the book will be a 360° online team assessment tool that will help students to improve their team performance.

Ebook Available

Ancillary Materials

Working in Teams: Moving From High Potential to High Performance

Kimiz Dalkir

Hbk | 552pp | 9780262036870 | 22/12/2017A$125 | NZ$147 | MIT Press

Knowledge management (KM) represents a deliberate and systematic approach to cultivating and sharing an organisation's knowledge base. This textbook and professional reference offers a comprehensive overview of the field. Drawing on ideas, tools, and techniques from such disciplines as sociology, cognitive science, organisational behaviour, and information science, it describes KM theory and practice at the individual, community, and organisational levels.

KNOWLEDGE MANAGEMENT

Knowledge Management in Theory and Practice 3ed

Peter G Northouse

Kit | 480pp | 9781544331942 | 10/04/2018A$125 | NZ$147 | Sage Publications Ltd

Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn.

Ebook Available

LEADERSHIP

Leadership: Theory and Practice (Pbk plus Interactive ebook) 8ed (ISE)

Alex Moyle


Business Development Culture defines how to facilitate a sales-oriented perspective throughout a company culture, enabling it to sell more on an ongoing and consistent basis. Highly practical in its approach, this book empowers readers to break away from the frustrations of missed opportunities and lost leads, and to escape the repetitive 'feast and famine' sales patterns. Providing direct guidance on the implementation of an immersive business development culture, this book will ensure that the wider objective of generating business profit is embraced by the entire organization, not just the sales team.

New Title

MANAGEMENT

Business Development Culture: Taking Sales Culture Beyond the Sales Team

Ratan Raina

Pbk | 516pp | 9789352806881 | 15/09/2018A$84 | NZ$99 | Sage India

A must-have title for all business and management students, this textbook offers a comprehensive account of the theory, practice and research related to change management and organisational development. Drawing upon and integrating current theories and practices, the text provides a pragmatic insight into all aspects of organisational change and development.New Title

Change Management and Organizational Development

Jeanne Liedtka, Tim Ogilvie and Rachel Bro

Pbk | 152pp | 9780231187893 | 1/03/2019A$39.99 | NZ$44.99 | Columbia University Press

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how

organisations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

New Title

The Designing for Growth Field Book: A Step-by-Step Project Guide 2ed

Jeanne Liedtka and Tim Ogilvie

Hbk | 248pp | 9780231158381 | 28/06/2011A$56.99 | NZ$67 | Columbia University Press

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking and unpack the mysterious connection between design and growth. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping turn abstract concepts into everyday tools that grow business while minimising risk.

Ebook Available

Designing for Growth: A Design Thinking Toolkit for Managers

John Hartley, Jason Potts, Stuart Cunningh


Creativity is an attribute of individual people, but also a feature of organisations like firms, cultural institutions, and social networks. This text is the first to present an organised study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world.

Ebook Available

Aust Author

Key Concepts in Creative Industries

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Patrick Dawson and Constantine Andriopoulo


The authors continue to provide a fresh approach to organisational change by linking it to the key drivers of creativity and innovation, but now, in response to market feedback, with even more emphasis on change management. The text explores change as a human and social process, looking at the vital role leadership, entrepreneurship and creativity play rather than viewing it as a series of systems and mechanisms.

Ebook Available

Aust Author

Managing Change, Creativity and Innovation 3ed

Ancillary Materials

Nancey Leigh and Edward Blakely


Since the appearance of the first edition in 1990, Planning Local Economic Development has been the foundation for an entire generation of practitioners and academics working in planning and policy development. Written by authors with years of academic, regional, and city planning experience, it has been used widely in graduate economic development, urban studies, nonprofit management, and public administration courses.

Ebook Available

Aust Author

Planning Local Economic Development: Theory and Practice 6ed

Ann L Cunliffe

Pbk | 184pp | 9781446273517 | 18/03/2014A$46.99 | NZ$53.99 | Sage Publications Ltd

Written to inform, challenge, and entertain, this text explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The text covers topics that are central to management, organisational behaviour or leadership courses: what managers do, motivation,communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasising the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics.

Ebook Available

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management 2ed

Ross Brennan, Louise Canning and Raymond M


Taking in both European and U.S. approaches to form a balanced, globally minded text and covering both the theory and practice of global business-to-business marketing, the new fourth edition includes new coverage of digital and social media marketing in the b2b environment to reflect online developments, and is updated to reflect the effects and impact of global changes.

Ebook Available

MARKETING

Ancillary Materials

Business-to-Business Marketing 4ed

Zubin Sethna and Jim Blythe


This fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer

behaviour and features coverage of social media, digital consumption and up to date marketing practice. All content is supported by an array of global international examples and cases from a variety of geographic locations, including different themes as diverse as fashion, education, ethics, travel, and family roles as

well as politics.

New Title

Consumer Behaviour 4ed

Robert East, Jaywant Singh, Malcolm Wright


Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research.

Ebook Available

NZ Author

Consumer Behaviour: Applications in Marketing 3ed

Aust Author

Simon Kingsnorth


This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to

customer loyalty, automation and personalisation, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.

New Title

Digital Marketing Strategy: An Integrated Approach to Online Marketing 2ed

Nedra Kline Weinreich


This book shows students how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. COURSE USE: It is an excellent post-graduate reference guide for students working in public health/health education and strategic marketing.

Ebook Available

Ancillary Materials

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed










Jim Blythe


The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entry features: -Useful definition box; -Summary of the concept; -A broader discussion ; -Examples and illustrations; -Key literature references ; -Cross-referenced throughout.

Ebook Available

Key Concepts in Marketing

Lynne Eagle and Stephan Dahl


Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this text critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Ebook Available

Aust Author

Marketing Ethics and Society

Michael Baker and Michael Saren


Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for students to navigate. Helping them navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.

COURSE USE: Provides a go-to overview of the field for both undergraduate and postgraduate students.

Ebook Available

NZ Author

Marketing Theory: A Student Text 3ed

Aust Author

Tracy Tuten and Michael Solomon


Social Media Marketing was the first textbook to cover this vital subject and quickly became the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights.Ebook Available

Social Media Marketing 3ed

Jeff French and Ross Gordon


Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principles in a strategic, systemic, critical, and reflexive way to engender social good. This text adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes.

Ebook Available

Aust Author

Strategic Social Marketing

Ancillary Materials

Damian Ryan


The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for students.

Ancillary Materials

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 4ed

Mary Gentile

Pbk | 320pp | 9780300181562 | 28/02/2012A$29.99 | NZ$36.99 | Yale University Press

How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Giving Voice to Values challenges the assumptions about business ethics at companies and business schools, it gives students the tools not just to recognise what is right, but also to ensure that the right things happen.

PROFESSIONAL SKILLS

Giving Voice to Values: How to Speak Your Mind When You Know What's Right

Fiona Talbot

Pbk | 168pp | 9780749475550 | 3/02/2016A$32.99 | NZ$37.99 | Kogan Page Ltd

How to Write Effective Business English 2ed gives guidance to both native and non-native English speakers on how to express themselves clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help students get their communications right first time, this text sets the scene for describing the benefits of good Business English. You will learn a system to help you quickly and easily write emails, letters, CVs and more.

How to Write Effective Business English: Excel at E-mail, Social Media and All Your Professional Communications 2ed

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Patrick Forsyth


Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.

NZ Author

How to Write Reports and Proposals 4ed

Alan Barker


Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 5th edition now features even more practical exercises, useful templates, and top tips, as well as content on communicating across borders and virtual teams, influencing others, and managing difficult conversations.New Title

Improve Your Communication Skills: How to Build Trust, Be Heard and Communicate with Confidence 5ed

Robert B Burns and Richard A Burns


Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. Ebook Available

RESEARCH METHODS

Aust Author

Business Research Methods and Statistics Using SPSS

Ancillary Materials

Wilson Ng and Elayne Coakes


Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organisation and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organisations.

Business Research: Enjoy Creating, Developing and Writing Your Business Project

Jonathan Wilson


Concise, authoritative, and jargon-free, this bestselling introduction to business research is the perfect guide to completing a successful research project. Focused on the essentials needed to understand and apply methodology within a business and management context, this text uses clear examples to demonstrate the how's and whys of effective research. Ebook Available

Ancillary Materials

Essentials of Business Research: A Guide to Doing Your Research Project 2ed

Jean-Claude Usunier, Hester van Herk and J


Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the text investigates the various cultural influences that affect business theories and practices across the world; particularly, the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

Ebook Available

Aust Author

International and Cross-Cultural Business Research

Joseph Hair, G Hult, Christian Ringle and


Written by developers of SmartPLS, the software used in partial least squares structural equation modeling (PLS-SEM), this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the second edition is designed to be easily understood by students with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Ebook Available

Aust Author

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2ed

Sam Ignarski


One of the most necessary and fundamental forms of insurance within the insurance industry, marine insurance facilitates global trade and ensures economic property. About 50,000 blue water ships serve world trade, and there are, at any one time, some 1.3 million seafarers ashore or at sea. The specialist international marine and transport insurance industry takes in some $30 billion in premium each year, and some 15,000 individuals work in the international insurance markets. Marine Insurance is the indispensable guide to these and other intricacies of this important part of industry to help you protect your supply chain.

New Title

RISK MANAGEMENT

Marine Insurance: An Essential Guide to Liability, Insurance, Law, the Market and Claims in the Maritime Industry










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