Advertising

http://youtu.be/7-b_dRLrEvI

Messy Marvin

Messy Marvin AnalysisWhat business

sponsored the ad?What product is

being advertised?Who is the target

audience for this ad?

Why do you think the business advertises this product?

Hershey’s

Chocolate Syrup

Parents and Kids

Hershey’s wants people to buy chocolate syrup

Messy Marvin AnalysisWhat is the

incentive for parents to buy Hershey’s syrup in the new bottle?

Will kids want the syrup?

The bottle prevents messes.

The syrup tastes good and prevents them getting in trouble.

Watch the Messy Marvin ad again. This time listen very carefully for all the adjectives used to describe Hershey's Syrup.

Does the image of Marvin drinking a big glass of chocolate milk make you think about having a glass of your own?

http://youtu.be/aYywiQ3-6To

Pepsi Ad

Pepsi Ad AnalysisWho is the target

audience of the ad?How does the ad

try to get the attention of young people?

How does the ad try to grab the attention of adults?

Fans of Britney Spears and adults

Using music, color, costumes, and dancing

Using popular music and pictures from the past

Pepsi Ad AnalysisWhat is the

incentive for young people to drink Pepsi?

What is the incentive to drink Pepsi if you are older?

Pepsi will make you feel cool.

Pepsi will make you feel young.

The MessengerFamous people: Advertisers think that consumers

will want to buy a product because it is associated with or recommended by a famous person. Winning athletes are often used to promote sports

clothing and equipment. A movie star might be shown driving a new car. Popular musicians are common in soft drink

commercials.Experts: Advertisers think consumers are more

likely to trust a message delivered by an expert.Ordinary people: Advertisers know that some

people are more likely to believe a message when “regular” people are the messengers.

Hot or Not?!New Coke was a failure

from the start in 1985. People complained about the new recipe. So, Coca-Cola quickly re-released "Coke Classic." And, New Coke was dropped soon after.

Why didn't New Coke succeed? Perhaps, because of brand loyalty. Advertisers try to get people to stick with a certain brand, and people were loyal to the old Coke. Even kids as young as two develop "brand loyalty."

Hot or Not?! Menudo was a popular boy

band, created by marketers to make lots of money.

Menudo didn't start as a group playing music in someone's garage. A marketer carefully chose each member to appeal to young Latin Americans. Whenever a member turned 17, he was asked to leave the band and replaced by a younger teen.

What about this band? Marketers also created *NSYNC, which made millions of dollars. Do you remember 98 degrees or The Backstreet Boys? Many boy bands have been popular over the years.

Hot or Not?!In 1973, Gary Dahl

decided to take some rocks and sell them as pets. These pets were simple to care for-no feeding, watering or walking required.

For a time, everyone was talking about them and buying them. Once the craze died, no one could believe they'd spent $1.50 on a pet rock!

Hot or Not?!Here's a product that

keeps coming back. Seventy years ago, the scooter was popular with your great-grandparents. Now, everyone has a scooter again. In fact, when they returned in 1998, they cost around $300 each. By 2002, the price fell to about $50.

Hot or Not?!Simon, the electronic

memory and reflex game, was originally designed as an arcade game called "Touch Me." Milton Bradley bought the idea, changed the name and released the game in time for the Christmas rush of 1978. Simon was a hit!

Today, you can buy Simon 2 or Bop It Extreme, fancier versions of the same game.

Hot or Not?! Although the movie was a hit,

the "E.T. The Extraterrestrial" Atari 2600 video game was not.

Video game makers had only 40 days to complete this game because they wanted to release it in time for the 1982 Christmas shopping season. The E.T. video game was unplayable, and five million of the six million game cartridges that were produced never sold.

Video game makers decided to try again in 2002 to create E.T. video games for the movie's 20th anniversary. While these games weren't financial fiascos, none were the blockbusters that the movie was.

http://youtu.be/Y6rE0EakhG8

TV Commercial

AnalysisWhat do all of these things have in

common? Why do you think businesses advertise

goods and services? What else do businesses do to tell us about

their products?

Ad DetectiveSAFECO, an insurance

and investment company, is paying $40 million over 20 years to get the Seattle Mariners' baseball stadium named SAFECO Field. Buying the name of a sports arena is one way for companies to make their name known.

Ad DetectiveNike is paying Tiger

Woods about $100 million to use Nike products for five years. Pretty smart advertising, huh? People really look up to athletes.

Ad DetectiveTaco Bell made a

"promotional partnership" deal with X-Box video games. That means that you see Taco Bell ads in X-Box games, and X-Box promotions in Taco Bell stores.

Ad DetectiveOld Navy has made

this woman a "walking billboard." Everywhere she goes with this shirt on, she is advertising for Old Navy.

Ever wonder why so many clothing companies have their names all over their clothes? Now you know.

Economists’ OpinionNot all economists agree on the impact of

advertising. Some economists credit advertising with increasing

consumer demand and helping the economy grow. As businesses get more sales, they are often able to

reduce their per-unit production costs. Consumers benefit if businesses pass on these savings

as lower prices. Others believe that advertising is wasteful.

They argue that the cost of advertising adds to the cost of goods and that most advertising simply encourages consumers to buy one brand rather than another.

Which side of this argument do you think the ads in this lesson support?