advertising in humanistic psychology
TRANSCRIPT
Humanistic psychology
Martin BláhaStudent number: 575298
Brand psychology
Pyramid of needs - Maslow
Ego needs - Starbucks• https://www.youtube.com/watch?v=mmy1EdQ9YRc• When we drink the Starbucks coffee, we will succeed.• We will have a high ego, fulfill your dreams, we´ll get respect from
others.• Confidence, achievement • For me this also applies – in Czech the Starbucks coffee is quite
expensive than a „normally“ café.• So when I drink this coffee, It´s flattering for my ego → because I have
the money for this expensive drink and I feel confidence.
Social needs - Kofola• „When words are not enough, love will help“• https://www.youtube.com/watch?v=jwppIq5ci1s
Kofola• For me the Kofola feeds my social needs• I drink the Kofola beverage with my friends• The Kofola drink is „social connector“• Its the same like a beer, but better, because we don´t need drink any
alcohol
Thank you for your attention.