ADVERTISING IN THS

By Ryan Fredriksson12th Grade, THS

The Judgment Free Zone

Can you hear me now?

Eat FreshJust Do It

Many of these slogans come second nature to us,but why is that?

Effective advertising

What Is Advertising? Marketing a product, idea, or company

Displays Multimedia

Everybody has encountered advertising Advertising in schools has a negative

connotation Together, that can be changed

Positive ads that promote strong values Ads from respectable companies

Apple

Axe

Sprint

Advertising Habits Companies love to target teenagers

Why? They have money to spend

Many teenagers have an impressionable personality

Companies look to build life long customers

GOAL

Generate revenue by displaying advertisements in Torrington High School

that promote positive messages.

Revenue For What? In the classroom:

-New and improved books -Updated technology -Supplies

Athletics: -Uniforms -Equipment -Facility upgrades -Offset staff costs

Revenue For What? School Building

-Repairs -Upgrades

Cafeteria -Lower food prices -Higher quality food -Healthier food

Who Is the Target Students

-Most high school students fall into the prime advertising age groups (12-17 / 18-24)

-THS has a student body number of 1135

Staff -THS employs 152.5 people

Visitors

Examples of Who Could Advertise Gyms

-Planet Fitness, Energy Fitness, Nautilus Plus

Clothing -Gap, American Eagle, Old Navy

Fragrance -Axe, Tag, Old Spice

Cell Phone Companies -AT&T, Verizon, Sprint

Examples of Who Could Advertise Computer Companies

-Apple, Dell, HP

Hygiene -Crest, Scope, Listerine

US Military -Army, Navy, Cost Guard, Marines, National

Guard, Air force

Colleges -Area Community Colleges, State Schools, New

England Schools

Examples of Who Could Advertise Local Businesses

-Advertising in THS could provide an economic boom for local stores

Insurance Companies -Allstate, State Farm, Geico -Insurance companies promote safe driving to

High School age kids -State Farm teen driving website:

www.betterteendriving.com/

Why Allow Advertisements? Generate revenue in a tough economy

-Reduce budget cuts dramatically -Expand the budget

Create a better atmosphere for students and staff -Vital upgrades to enhance learning -New technology to enhance teaching -Promote valuable lessons/behavior

through advertisements Scholarships

-Contributions to scholarship funds

Where Would These Ads be Displayed?

High Traffic Areas -Stairwells -Cafeteria -Hallways -School Entrance

Sponsored Supplies -Pencils -Notebooks -Computers

Where Would These Ads be Displayed?

Athletic Events -West Haven High School displays banners at

sporting events -Coca-Cola sponsored a brand new score board

for Xavier High School

Publications -CCSU utilizes advertising through

publications School newspaper Publications for athletic/academic events

How Would THS Sell Ads? Advertising agency

Ensure Professional quality work

Able to attract a high number of potential customers

How Much Will Ads Cost to Display? Protection for Ads

Movie Theater Display Cases (www.displays4sale.com)

-11” X 14” $180.00 -11” X 17” $195.00 -13” X 19” $205.00 -18” X 24” $245.00

5 – 9 10% Discount 10 – 24 15% Discount

How Much Will Ads Cost to Display? “Insta Frame” (www.bizchair.com)

Removable Sign and Poster System

11” X 17” $21.98 17” X 22” $27.98 22” X 28” $39.98

Ad Placement Inside THS Stairwells

Ad Placement Inside THS Stairwells

Ad Placement Inside THS Hallways

Ad Placement Inside THS Entrance

Ad Placement Inside THS Cafeteria

When Could This Start?

Summer of 2010 with ads ready for start of new school

year

Thank you