advertising media kit - cut through the clutter
DESCRIPTION
Market your products and services to the largest online fleet social network. With decreasing returns on investment in traditional media marketing and an increasingly fragmented audience base, FleetAnswers offers an ideal solution for the next generation of fleet advertisers.TRANSCRIPT
About FleetAnswers
OurMission
FleetAnswers is a an Online Networking Community for fleet professionals to Connect, Share and Learn from one another in a secure environment.
FleetAnswers allows the individual fleet to FleetAnswers allows the individual fleet to Leverage the Collective Knowledge and Resources of the entire fleet community to achieve operational excellence.
FleetAnswers provides a Secure Enviroment for fleet professionals to obtain and Share Information, Resources & Knowledge with one another on an Industry-Specific Level.
About Your Audience
Senior ExecutiveManagerSupervisorSpecialist, Coordinator,Engineer or Other
MunicipalityUtility & TelecomDeliveryOthers
3%13%
42%
42%44%
18%28%
10%
The FleetAnswers community consists of over 1715 members.
Over 60% of the fleet industry’s decision makers are on FleetAnswers.
Our members are some of the Industry’s Top Decision Makers responsible for making Informed Purchasing Decisions and collectively represent annual operating budgets that exceeds $18 Billion.
Dave Meisel
FleetAnswers Target Audience Examples
Pacific Gas & Electric
Director of Transportation Services Total # of Vehicles in Fleet: 14,000
Purchase Responsibilities:•Vehicles•Aerial and Shop Equipment•Fuel•Fuel•Financial Services (Leasing, Benchmarking, etc.)•Replacement Parts/Supplies
Associations: EUFMC, NAFAAssociations: None
Adolfo Siqueiros
C.R. England
Director of MaintenanceTotal # of Vehicles in Fleet: 10,000
Purchase Responsibilities:•Vehicles•Replacement Parts/Supplies •Shop Equipment•Shop Equipment•Recruiting Services (Management/Administrative, Technicians) •Fuel•Financial Services (Leasing, Benchmarking, etc.)
Why Fleet Managers choose FleetAnswers
FleetAnswers is the most comprehensive and interactive data source in the fleet industry.
- Dave MeiselDirector of Transportation Services,Pacific Gas & Electric
“ FleetAnswers provides an invaluable single point of contact for a broad spectrum of experienced fleet professionals.
- Richard BattersbyFleet Manager,University of California at Davis
“
Networking with other Fleet Managers and the need for the swift exchange of information is more valuable than ever. FleetAnswers provides the Industry-Specific Online Forum and resources that utility fleet managers have been seeking.
- Ann-Brown HaileyDirector of Administration, EUFMC
FleetAnswers far exceeded my expectations to obtain desired information in such a short timeframe.
“
- Steven RossSenior Manager, Alliant Energy
“
Customize a package that best fits your marketing goals from our wide selection of services and ad options.
Customize a package that best fits your marketing goals from our wide selection of services and ad options.
FleetAnswers Advertising Offerings
Branding & Acquisition
Logo and Banner PlacementCustom Vendor PageTargeted E-mail BlastsNewsletter Presence
Industry Knowledge
SurveyPolls
Acquisition & Engagement
Webinar
Brand Visibility and Exposure
Acquisition & Engagement
Prominent location to maximize visibility and exposure
Content is the best performing page with the highest number of visits
Over 9900 pageviews monthly*
Over 5900 unique pageviews monthly*
* Data is based on overall site statistics from Google Analytics. Monthly stats is based on the new FA platform.
Maximum Brand Visibility and Exposure
Brand Placement - Run of Site
728x90px (Leaderboard)160x600px (Wide Skyscraper)180x150px (Rectangle)
Get maximum brand exposure with visibility on all of the pages in the forum and articles
216 pages and counting
Category & sub-categories to reach target audience
3 different ad types for different marketing 3 different ad types for different marketing messages – Rectangle, Skyscraper and Leaderboard
Vendor Solutions Page Examples
Customize Vendor Page
Exclusive branding
Branding on Homepage
Image Gallery
Product & Service Descriptions
Videos
Rich media capability
Downloads (Brochures, case studies, reports, etc.)Downloads (Brochures, case studies, reports, etc.)
Links back to your site
Strong call to action
Newsletter & News Placement Example
Reach a wider audience
Increase exposure for your press releases & products
Featured Ask-the-Expert in Vendor Forum
Featured articles in News Section
FleetAnswers is the largest online social network for fleet professionals.
Our members combined assets are $18 Billion. They are responsible for purchasing 1.4 million pieces of equipment
* Data is based on overall site statistics from Google Analytics. Monthly stats is based on the new FA platform, which is limited to members only. E-mail blasts data is from Mailchimp and compared against industry list. Applies to select email campaigns only.
FleetAnswers Reach Metrics
Your advertising message is read by fleet professionals who are responsible for making purchasing decisions such as equipment and fleet services.
Newsletter & E-mail blasts
Average Monthly Unique Visitors: 1,400 fleet professionals Average Monthly visits: 2,100 fleet professionals Avarage visit duration: 8:10 minutes Most Visited Pages: 1) Content 2) Homepage 3) Forum 3) Forum 4) Categories Main Page 5) Private Messages
Distributed to over 1,680 fleet professionalsAbove Average Open & Click Rates
Advertising Tier Packages & Pricing
Banner Ads (ROS)
Service Offerings
3 months 12 months
Rectangle
Leaderboard
Skyscraper
Webinars
Surveys or Polls
News Section Advertorial
$1,500
$1,120
$920
$5,000
$3,150
$2,550
Contact FleetAnswers for individual and customized package pricing
Sponsorship Package
Sponsorship Package
Exclusive Vendor PageHomepage Ad PlacementFull Ad OfferingsNewsletter PresenceNews Section AdvertorialMultiple Media Channel PresenceFull Service Offerings - Webinar, Surveys, E-mail BlastsFull Service Offerings - Webinar, Surveys, E-mail Blasts
Current sponsors include General Motors, Telogis, Altec, Dow Kokam, & more
Contact FleetAnswers for Sponsorship Package Pricing
Advertising Offerings Details
Logo and Banner Placement
FleetAnswers ensures that your company logo or banner will appear every time a member logs in.
Vendor Solutions Page
An exclusive branding page where you can customize with content, images, links, videos and more to highlight your company’s products and service offerings.
Industry Survey
Get a better knowledge of industry trends, brand perception, and audience purchasing behavior. Work with our staff to develop a survey to be administered to a targeted audience of FleetAnswers members.
Webinar
Reach out directly to your audience base, engage and build relationship through webinar sessions. Generate valuable sales lead through these sessions.
Media Channels
Increased brand visibility and exposure with our multiple media channels, newsletter, and FleetAnswers’ News Section to reach a wider but still targeted audience.
Target E-mail Blasts
Target audience of your choice (by industry, job title, location, etc.) with an information customized message that highlights your products and services.
Join the Next Generation of Fleet Advertising
Our audience of experienced fleet professionals choose to engage in the FleetAnswers community as a way to leverage the collective knowledge base and resources of the entire fleet community.
Market your products and services to the Market your products and services to the largest online fleet social network. With decreasing returns on investment in traditional media marketing and an increasingly fragmented audience base, FleetAnswers offers an ideal solution for the next generation of fleet advertisers.
Contact our staff to schedule a demo of our site and explore the featured advertising opportunities.