advertising of pharma company
DESCRIPTION
AdvertisingTRANSCRIPT
welcomes youSumit mohite
Vishal mangukiya
Jitendra mourya
Prasad bhadlikar
Sanjeev mourya
PRODUCT NAME 3-GUARD
PARENT COMPANY
V-CARE PHARMACEUTICAL PVT. LTD.
CATEGORY MEDICATED TOOTH PASTE
SECTOR PERSONAL CARE – TOOTHPASTE
TAGLINE/ SLOGAN
PROBLEM ANEK, SOLUTION EK
PRICE RS. 66/-
FLAVOUR WITH COOL MINT-GEL
USP FOR SENSITIVE TEETH AND CAVITY PROTECTION
INGREDIENTS OF 3-GUARD TOOTH GEL
Sodium Flouride 5mgUsed as desensitizerSodiummonoflourophosphate 7mgAs AnticavityTriclosan 0.30mgAs Antiplague/Antibacterial
INDUSTRY OVERVIEW
• Total market of 750 crores.
•Growth rate of 18.6%
• Per capita usage mere 85 gms per person.
•Major player – Colgate Palmolive and Hindutan uniliver
MAJOR PLAYERS
•Colgate – Palmolive Ltd. (Market Share- 47.3%)
•Hindustan Unilever Ltd (Market share- 30%)
•Dabur India Ltd. (Market Share- 7.2%)
•Other companies like Vicco, Patanjali, Promise etc.
Senquel-f Tooth Paste
100gm Rs67/- Dr. Reddy lab
Stolin –R Tooth Paste 50gm Rs43/- Dr. Reddy Lab
Sensodent Tooth Paste
100gm Rs69.50/- Warren Pharma ltd
Hydent-k tooth paste 100gm Rs78.50/- Abbott Pharma Ltd
Sensodyn tooth paste 80gm Rs90/- GSK Pvt Ltd
COMPETITORS
ADVANTAGE UPON SENSODYNE PASTE
3-GAURD• 3 salts composition
• Economic price
• 100gm tube
• Triclosan advantage(protection against bacteria)
SENSODYNE• 1 salt composition
• costlier
• 80gm tube
• no triclosan
Segment :Personal Care – Oral Hygiene – Toothpaste
Target Group: Indian Families
Positioning :An economy toothpaste for all mouth problems.
Strength
1. Pure research product from V-care2. Unique formula protects your teeth from decay and sensivity3. Refreshing minty flavor makes the breath super fresh4. One of the core brands contributing to the company’s top-line growth
Weakness
1. Barrier to entry2. Not a premium category product to gain urban market share
Opportunity
1. Projected as an economy toothpaste for Indian families for all dental problems2. Potential to capture smaller cities owning to cheaper price and quality assurance
Threats
1. Many cheap local variants of toothpaste available in the semi-urban and rural markets2. Rural households still make use of non-dentifrice products like ash, charcoal, salt, husk etc